Surf (known as Sunil in the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

) is a British

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of ...

manufactured and marketed around the world by

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

, except in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

and

Puerto Rico ; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...

, where it has been owned by

Sun Products The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company ...

(now Henkel North American Consumer Goods) since 2008. The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of

Lever Brothers Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Lever, 1st Viscount Leverhulme, William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and su ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. Surf was introduced in the

in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share. Between 1994 and 2001, '' Birds of a Feather'' stars Pauline Quirke and Linda Robson appeared in a series of adverts which saw them in a variety of different scenarios. In 1998, January Isaac played Lumen in their 'Wais' commercials series in the Philippines; other characters were Lola Obang (Nina Medina) and her son Lando (Nap Miranda) and their twins Ana and Maria (played by Charice and Charlotte Hermoso from 2004 to 2007). Present in the Brazilian market since 2003, soap powder is currently sold in the following fragrances: Rosas and Flor de Lis; Hydrangeas and White Flowers; Passion Flower and Daisy; and Cherry Blossom and Lavender. It is also available in the form of liquid soap, in the version Jasmine do Oriente and Flor de Lotus. The Tablet version (Bar) was no longer manufactured in July 2010. In

Portugal Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it share ...

and the UK, the powder is currently marketed with the "Tropical Lilies & Ylang Ylang" fragrances. In both countries it is also available in pre-dosed "capsules".

References

External links

Surf - Unilever UK & Ireland

Surf - Henkel USA

Surf - Unilever Brazil

Surf - Unilever Portugal
Products introduced in 1959 Laundry detergents Cleaning products Cleaning product brands Unilever brands Henkel brands British brands {{product-stub