Supplements in the publishing industry are separately bound publications and may encompass frank advertising in newspapers, concealed advertising in
academic journal
An academic journal (or scholarly journal or scientific journal) is a periodical publication in which Scholarly method, scholarship relating to a particular academic discipline is published. They serve as permanent and transparent forums for the ...
s supplemental educational materials in textbooks or extra volumes in
reference works.
In newspapers
Advertising supplements periodically accompany corresponding newspapers and are prepared by the paper's
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
staff instead of its editorial staff. It is common for them to cover topics such as
real estate and
automobile
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
s on behalf of the paper's frequent advertisers. Some supplements are
spin-offs from a newspaper. They are sold separately and typically cover a specific topic, such as the ''
Times Literary Supplement'' and the ''
Times Educational Supplement''
In academic journals
In
academic publishing
Academic publishing is the subfield of publishing which distributes Research, academic research and scholarship. Most academic work is published in academic journal articles, books or Thesis, theses. The part of academic written output that is n ...
, some journals publish supplements, which often either cover an industry-funded conference or are "symposia" on a given topic. These supplements are often subsidized by an external sponsor. Such supplements can have guest editors,
[ are often not ]peer review
Peer review is the evaluation of work by one or more people with similar competencies as the producers of the work (:wiktionary:peer#Etymology 2, peers). It functions as a form of self-regulation by qualified members of a profession within the ...
ed to the same standard as the journal itself, and are more likely to use promotional language.[ Many journals do not publish sponsored supplements,][ but small-circulation journals are more likely to publish supplements than large, high-prestige journals.][ Such supplements create conflicts of interest in academic publishing.
Supplements are rarely peer-reviewed. In tehe words of a ghost writing company: "The value of journal supplements is that it allows you to better tailor your marketing message since it is a manufacturer-sponsored publication form. Additionally, reprints of supplements may be purchased and distributed widely among health care professionals via sales representatives..."
]
In book publishing
In education, supplemental materials are educational materials designed to accompany or expand on the information presented on course textbooks. These can include printed materials, CDs, websites, or other electronic materials.Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first editio ...
. It can also be used as a companion for up-to-date books, focusing in a specific theme or area, such as Guinness World Records: Gamer's Edition.
See also
* Advertorial
* Insert (print advertising)
References
Publications
Publishing
{{Publishing-stub