Sundar Kumarasamy joined

Northeastern University Northeastern University (NU) is a private research university with its main campus in Boston. Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North C ...

as the Vice President of Enrollment Management in June 2015; he is responsible for undergraduate admissions and enrollment marketing, student financial services, and enrollment research, and also plays a role in student retention efforts. Prior to his appointment by Northeastern, he served as Vice President for Enrollment Management and Marketing at the

University of Dayton The University of Dayton (UD) is a private, Catholic research university in Dayton, Ohio. Founded in 1850 by the Society of Mary, it is one of three Marianist universities in the nation and the second-largest private university in Ohio. The uni ...

. Upon his arrival in 2007, he launched a strategic

rebranding Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, invest ...

campaign, creating

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

materials with a distinct and cohesive look, feel and message that focused on the University of Dayton’s position as a national, top-10 Catholic university. Under his leadership, the University reached a record number of applicants from outside of their primary market and enrolled the largest and most academically talented classes in its history. He is a graduate of

Philadelphia University Thomas Jefferson University is a private research university in Philadelphia, Pennsylvania. Established in its earliest form in 1824, the university officially combined with Philadelphia University in 2017. To signify its heritage, the unive ...

and holds a Master of Science in Instructional Technology. Prior to his arrival at the University of Dayton, he spent more than 10 years at Saint Joseph's University in Philadelphia as Assistant Provost and Assistant Vice President for Enrollment Management; Director of Enrollment Operations and Interim Director of Financial Aid. In addition to being featured in a ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

'' article, Sundar, in collaboration with 160over90 agency, was also featured by

Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for '' mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of ...

, discussing the development of the first fully interactive university viewbook

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operati ...

application. The

Chronicle of Higher Education ''The Chronicle of Higher Education'' is a newspaper and website that presents news, information, and jobs for college and university faculty and student affairs professionals (staff members and administrators). A subscription is required to ...

has written a feature article documenting his unique and sometimes controversial approach to

higher education Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after compl ...

marketing, including a guaranteed tuition plan that eliminates fees. Sundar Kumarasamy has been interviewed by the

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large na ...

Bloomberg Radio Bloomberg Radio is a radio service of Bloomberg L.P. that provides global business news programming 24 hours a day. The format is general and financial news, offering local, national and international news reports along with financial market up ...

, ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...

'' and '' U.S. News & World Report'' about higher education trends and marketing.

References

{{DEFAULTSORT:Kumarasamy, Sundar University of Dayton people Living people Year of birth missing (living people)