StudyTube, sometimes referred to as EduTube, is an informal group of content creators on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
whose content focuses on studying, test and exam preparation, and school. These types of YouTubers are known as StudyTubers. The term can also refer to the genre of YouTube video characterized by its focus on the same topics.
Origins
Some have claimed StudyTube began as early as 2015. YouTubers Derin Adetosoye and Ruby Granger cite 2018 as the year StudyTube came about.
However, StudyTube channels, including Granger's, existed and created StudyTube content in 2017. ''
The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' popularized the term StudyTuber in 2018. The genre was repopularized during the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
.
StudyTube has counterpart communities on other platforms, including Studyblr (
Tumblr
Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
), Studygram (
Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
), and Studytok (
TikTok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
). Studyblr predates StudyTube and has been referred to as an origin point for StudyTube.
Format
The most common video format on StudyTube is real-time, often hours long, "study with me" style videos and
livestreams
Livestreaming, live-streaming, or live streaming is the streaming of video or audio in real time or near real time. While often referred to simply as ''streaming'', the real-time nature of livestreaming differentiates it from other non- live ...
featuring someone studying on camera.
StudyTubers often give advice for GCSEs and A-Levels. StudyTube videos can also include grade or results-reaction videos and Q&As about university life. It is also common for StudyTube videos to be
vlogs
A vlog (), also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one ta ...
of the content creator's university experience. StudyTube videos often focus on productivity, though some have criticized StudyTube for promoting a culture of so-called 'toxic productivity.'
Notable channels
Most prominent StudyTubers are British. Prominent British StudyTube channels include
Jack Edwards, Eve Bennett,
Eve Cornwell,
UnJaded Jade
Jade Esmee Bowler (born 17 March 2000), more commonly known by her YouTube handle, Unjaded Jade, is a YouTuber and author. She has been referred to as one of the first " StudyTubers".
Early life and education
Bowler is from Berkshire. She is ...
,
Ruby Granger,
and Vee Kativhu.
See also
*
BookTube
References
{{YouTube navbox, state=collapsed
Education-related YouTube channels
Student mass media