StrategyOne, Inc. is the former name of a

research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...

and

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...

consultancy. It was renamed Edelman Data & Intelligence in 2020. The firm, led by Antoine Harary, is a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

of the

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

firm

Edelman Edelman is a surname. Notable people with the surname include: * Abram M. Edelman, (1863–1941), American architect * Abram Wolf Edelman (a.k.a. Abraham Edelman; 1832–1907), Polish-born American rabbi; the first rabbi in Los Angeles, California ...

. It oversees the agency’s approach to

reputation The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. ...

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

and

communications Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

research. Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from t ...

’s (AMA) 2018 Gold Report.

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company. A year later, it launched the first instalment of the Edelman Trust Barometer. StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities. In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure

Michael Berland Mike Berland (born April 6, 1968) is the founder and CEO of Decode_M, an insights and strategy firm he launched in 2016. In 2022, Decode_M was acquired by Penta. Prior to founding Decode_M, Berland served as CEO of Edelman Berland, the global int ...

, who was appointed as its CEO. Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership. It announced in 2020 that it was changing its name to Edelman Data & Intelligence.

Notable research

Its research has been highlighted in a number of major news outlets including the ''

Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

'', the ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'', the ''

Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...

'', and ''

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

''.

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”
''PRWeek'', January 27, 2009. http://trust.edelman.com/ The study has been running every year since 2000.

References

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External links

Edelman Data & Intelligence
Public opinion research companies in the United States Market research companies of the United States Companies based in New York City