Stewart Donald (born 1974/1975) is an English businessman and football administrator. Based in
Witney
Witney is a market town on the River Windrush in West Oxfordshire in the county of Oxfordshire, England. It is west of Oxford. The place-name "Witney" is derived from the Old English for "Witta's island". The earliest known record of it is ...
,
Oxfordshire, he is the former chairman and majority shareholder of
Sunderland A.F.C. and former CEO of Bridle Insurance.
Career
As of 2018, Donald has worked in the insurance industry "for more than 20 years".
Donald and business partner Neil Fox have "acquired a string of companies".
In April 2018, his net worth was an estimated £8.4 million.
On 3 September 2019, Donald sold Bridle Insurance to Finch Group.
Football
Eastleigh
In February 2010, he bought
Eastleigh F.C. in the
Conference South
The National League South, formerly Conference South, is one of the second divisions of the National League in England, immediately below the top division National League. Along with National League North, it is in the second level of the ...
. In May 2017, with the club now one division higher in the
National League
The National League of Professional Baseball Clubs, known simply as the National League (NL), is the older of two leagues constituting Major League Baseball (MLB) in the United States and Canada, and the world's oldest extant professional team ...
, he told the ''
Southern Daily Echo
The ''Southern Daily Echo'', more commonly known as the ''Daily Echo'' or simply ''The Echo'', is a regional tabloid newspaper based in Southampton, covering the county of Hampshire in the United Kingdom. The newspaper is owned by Newsquest, on ...
'' that he would repeat his total investment of £10 million in the club in the aim of getting them into the
English Football League
The English Football League (EFL) is a league of professional football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in the world. It was the top-level football league in Engl ...
. He developed a reputation for being careful with money, saying that he "hit the roof" because the club were giving free bottles of water to players who would only drink half; he saved the team £500 by stopping this.
In July 2015, Donald paid £500,000 to buy a 10% stake in
Oxford United, the club he had supported his whole life and previously donated to. He did not become a member of the board due to
conflict of interest relating to his role at Eastleigh.
Sunderland
In April 2018, Donald was chosen to be the leader of a consortium offering to purchase
Sunderland
Sunderland () is a port city in Tyne and Wear, England. It is the City of Sunderland's administrative centre and in the Historic counties of England, historic county of County of Durham, Durham. The city is from Newcastle-upon-Tyne and is on t ...
, who were put up for sale by billionaire owner
Ellis Short after a second successive relegation to
League One.
He agreed to sell Eastleigh so that he could own Sunderland. On 21 May, he officially became owner of Sunderland, doing so without the consortium to speed the transition.
On 31 December 2019, news broke that Donald was reportedly trying to sell the club after 19 months of ownership, due to backlash from fans. A week later, the board stated that it would look to sell the club because "long-term success cannot be achieved by a disunited club". In an interview with
Talksport in April 2020, Donald stated that he was aware that he had made mistakes during his tenure as owner and that he understood the fans dissatisfaction. He also stated his intention to still remain a minority shareholder once the club had been sold.
In an interview with
BBC Radio Newcastle
BBC Radio Newcastle is the BBC's local radio station serving Newcastle upon Tyne, the neighbouring metropolitan boroughs, Northumberland and north east County Durham. It broadcasts on FM, DAB, digital TV and via BBC Sounds from BBC studi ...
on 17 July 2020, Donald publicly named his asking price to purchase the club to any interested parties. He denied accusations from supporters that he was "being awkward" over the sale of the club and reaffirmed that "I know fans want me out and I'm desperately trying to get out". One day later, he stepped down as chairman of the club, while remaining owner.
On 24 December 2020, Sunderland confirmed that they had reached an agreement with prospective buyer Kyril Louis-Dreyfus – the 22-year-old son of former
Olympique de Marseille
Olympique de Marseille (, ; oc, Olimpic de Marselha, ), also known simply as Marseille or by the abbreviation OM (, ), is a French professional men's football club based in Marseille, Provence-Alpes-Côte d'Azur. Founded in 1899, the club p ...
owner
Robert Louis-Dreyfus – for him to purchase a controlling stake in the club, subject to EFL approval. Approval was granted on 18 February 2021 and
Kyril Louis-Dreyfus became chairman and majority shareholder, with Donald, Methven and Sartori remaining as minority shareholders.
Personal life
Donald is married,
and lives in
Witney, Oxfordshire.
[
]
References
{{DEFAULTSORT:Donald, Stewart
Living people
1970s births
People from Witney
English football chairmen and investors
Sunderland A.F.C. directors and chairmen
English chief executives
Eastleigh F.C.