Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will do the market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. aDesign principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is affordable loss.Heuristics and biases in startup actions
Because of the lack of information, high uncertainty, and the need to make decisions quickly, founders usually use many heuristics and exhibit biases in their leadership decisions. Entrepreneurs often become overconfident about their startups and their influence on an outcome (case of ''the illusion of control''). Below are some of the most critical decision biases of entrepreneurs to start up a new business. # Overconfidence: Perceive a subjective certainty higher than the objective accuracy.The gap often leads individuals to overestimate their understanding of complex situations, resulting in decisions that are based more on subjective certainty than on objective facts or accurate information # Illusion of control: Overemphasize how much skills, instead of chance, improve performance. # The law of small numbers: Reach conclusions about a larger population using a limited sample. # Availability bias: Make judgments about the probability of events based on how easy it is to think of examples. # Escalation of commitment: Persist unduly with unsuccessful initiatives or courses of action. Startups use several action principles to generate evidence as quickly as possible to reduce the downside effect of decision biases such as an escalation of commitment, overconfidence, and the illusion of control.Mentoring
Many entrepreneurs seek feedback from mentors in creating their startups. Mentors guide founders and impart entrepreneurial skills and may increase the self-efficacy of nascent entrepreneurs. Mentoring offers direction for entrepreneurs to enhance their knowledge of how to sustain their assets relating to their status and identity and strengthen their real-time skills.Principles
There are many principles in creating a startup. Some of the principles needed are listed below:Lean startup
Lean startup is a clear set of principles to create and design startups under limited resources and tremendous uncertainty to build their ventures more flexibly and at a lower cost. It is based on the idea that entrepreneurs can make their implicit assumptions about how their venture works explicit and empirically testing it. The empirical test is to de/validate these assumptions and to get an engaged understanding of the business model of the new ventures, and in doing so, the new ventures are created iteratively in a build–measure–learn loop. Hence, lean startup is a set of principles for entrepreneurial learning and business model design. More precisely, it is a set of design principles aimed for iteratively experiential learning under uncertainty in an engaged empirical manner. Typically, a lean startup focuses on a few lean principles: * find a problem worth solving, then define a solution * engage early adopters for market validation * continually test with smaller, faster iterations * build a function, measure customer response, and verify/refute the idea * evidence-based decisions on when to pivot by changing your plan's course * maximize the efforts for speed, learning, and focusMarket validation
A key principle of startup is to validate the market need before providing a customer-centric product or service to avoid business ideas with weak demand. Market validation can be done in a number of ways, including surveys, cold calling, email responses, word of mouth or through sample research.Design thinking
Design thinking is a human-centered approach to problem-solving that emphasizes empathy, collaboration, and experimentation. It is widely used to deeply understand customers' needs, behaviors, and pain points through immersive engagement and iterative feedback. By placing users at the center of the innovation process, design thinking seeks to uncover insights that can lead to more effective, relevant, and impactful solutions. However, while design thinking—and its complementary methodology, customer development—aim to reduce assumptions and promote evidence-based innovation, they are not immune to cognitive biases. In fact, both processes can inadvertently reinforce existing biases at multiple stages. For instance, the way problems are framed, the sources of information selected, the questions posed during interviews, and the interpretation of qualitative data can all be influenced by the facilitator’s or team’s preconceived notions. These biases can subtly shape what is observed and how it is understood, potentially leading to solutions that reflect the designers' perspectives more than the users’. As a result, the promise of achieving "customer empathy" can be compromised if critical reflection and bias-checking mechanisms are not embedded throughout the process. Therefore, while design thinking is a powerful tool for innovation, its effectiveness depends heavily on the rigor, objectivity, and self-awareness of the individuals applying it. Encouraging people to consider the opposite of whatever decision they are about to make tends to reduce biases such as overconfidence, the hindsight bias, and anchoring.Decision-making under uncertainty
In startups, many decisions are made under uncertainty, and hence a key principle for startups is to be agile and flexible. Founders can embed options to design startups in flexible manners, so that the startups can change easily in future. Uncertainty can vary within-person (I feel more uncertain this year than last year) and between-person (he feels more uncertain than she does). A study found that when entrepreneurs feel more uncertain, they identify more opportunities (within-person difference), but entrepreneurs who perceive more uncertainties than others do not identify more opportunities than others do (no between-person difference).Partnering
Startups may form partnerships with other firms to enable their business model to operate. To become attractive to other businesses, startups need to align their internal features, such as management style and products with the market situation. In their 2013 study, Kask and Linton develop two ideal profiles, or also known as configurations or archetypes, for startups that are commercializing inventions. The ''inheritor'' profile calls for a management style that is not too entrepreneurial (more conservative) and the startup should have an incremental invention (building on a previous standard). This profile is set out to be more successful (in finding a business partner) in a market with a dominant design (a clear standard is applied in this market). In contrast to this, profile is the ''originator'' which has a management style that is highly entrepreneurial and in which a radical invention or a disruptive innovation (totally new standard) is being developed. This profile is set out to be more successful (in finding a business partner) in a market that does not have a dominant design (established standard). New startups should align themselves to one of the profiles when commercializing an invention to be able to find and be attractive to a business partner. By finding a business partner, a startup has greater chances of success. Startups usually need many different partners to realize their business idea. The commercialization process is often a bumpy road with iterations and new insights during the process. Hasche and Linton argue that startups can learn from their relationships with other firms, and even if the relationship ends, the startup will have gained valuable knowledge about how it should move on going forward. When a relationship is failing for a startup it needs to make changes. Three types of changes can be identified according to Hasche and Linton: * Change of business concept for the start up * Change of collaboration constellation (change several relationships) * Change of characteristic of business relationship (with the partner, e.g. from a transactional relationship to more of a collaborative type of relationship)Entrepreneurial learning
Startups need to learn at a huge speed before running out of resources. Proactive actions (experimentation, searching, etc.) enhance a founder's learning to start a company. To learn effectively, founders often formulate falsifiableBusiness model design
With the key learnings from market validation, design thinking, and lean startup, founders can design a business model. However it is important not to dive into business models too early before there is sufficient learning on market validation. Paul Graham said: "What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don't do that, it won't matter how clever your business model is."Founders/entrepreneurs
Founders or co-founders are people involved in the initial launch of startup companies. Three people are mainly required as co-founders to create a powerful team: the product person (e.g. an engineer), a marketing person (for market research, customer interaction, vision) and a finance or operation's person (to handle operations or raise funds). The founder that is responsible for the overall strategy of the startup plays the role of founder-CEOs, much like CEOs in established firms. Startup studios provide an opportunity for founders and team members to grow along with the business they help to build. In order to create forward momentum, founders must ensure that they provide opportunities for their team members to grow and evolve within the company. The language of securities regulation in the United States considers co-founders to be promoters under Regulation D. The U.S. Securities and Exchange Commission definition of promoter includes: (i) Any person who, acting alone or in conjunction with one or more other persons, directly or indirectly takes initiative in founding and organizing the business or enterprise of an issuer; However, not every promoter is a co-founder. In fact, there is no formal, legal definition of what makes somebody a co-founder. The right to call oneself a co-founder can be established through an agreement with one's fellow co-founders or with permission of the board of directors, investors, or shareholders of a startup company. When there is no definitive agreement (like shareholders' agreement), disputes about who the co-founders are, can arise.Self-efficacy
Self-efficacy refers to the confidence an individual has to create a new business or startup. It has a strong relation with startup actions. Entrepreneurs' sense of self-efficacy can play a major role in how they approach goals, tasks, and challenges. Entrepreneurs with high self-efficacy—that is, those who believe they can perform well—are more likely to view difficult tasks as something to be mastered rather than something to be avoided.Stress
Entrepreneurs often feel stressed. They have internal and external pressures. Internally, they need to meet deadlines to develop the prototypes and get the product or service ready for market. Externally they are expected to meet milestones of investors and other stakeholders to ensure continued resources from them on the startups. Coping with stress is critical to entrepreneurs because of the stressful nature of starting up a new firm under uncertainty. Coping with stress unsuccessfully could lead to emotional exhaustion, and the founders may close or exit the startups.Emotional exhaustion
Sustaining effort is required as the startup process can take a long period of time, by one estimate, three years or longer. Sustaining effort over the long term is especially challenging because of the high failure rates and uncertain outcomes.Founder identity and culture
Some startup founders have a more casual or offbeat attitude in their dress, office space andFailure
The failure rate of startup companies is very high. A 2014 article in '' Fortune'' estimated that 90% of startups ultimately fail. In a sample of 101 unsuccessful startups, companies reported that experiencing one or more of five common factors were the reason for failure; the lack of consumer interest in the product or service (42% of failures), funding or cash problems (29%), personnel or staffing problems (23%), competition from rival companies (19%) and problems with pricing of the product or service (18%). In cases of funding problems, it can leave employees without paychecks. Sometimes, these companies are purchased by other companies if they are deemed to be viable, but oftentimes, they leave employees with very little recourse to recoup lost income for worked time. More than one-third of founders believe that running out of money led to failure. Second to that, founders attribute their failure to a lack of financing or investor interest. These common mistakes and missteps that happen early in the startup journey can result in failure, but there are precautions entrepreneurs can take to help mitigate risk. For example, startup studios offer a buffer against many of the obstacles that solo entrepreneurs face, such as funding and insufficient team structure, making them a good resource for startups in their earliest phases. Another large study of 160.000 failed companies, identified key factors such as a dysfunctional founding team, a poor business plan, or just a flawed product-market fit as examples of the primary sources of failure. The lack of human and financial resources or even dedicated patent attorneys in the early stages of a startup makes it difficult to compete with larger companies, and likewise increases the time and reduces the probability of patent applications.Re-starters
Failed entrepreneurs, or restarters, who after some time restart in the same sector with more or less the same activities, have an increased chance of becoming a better entrepreneur. However, some studies indicate that restarters are more heavily discouraged in Europe than in the US.Training
Many institutions and universities provide training on startups. In the context of universities, some of the courses are entrepreneurship courses that also deal with the topic of startups, while other courses are specifically dedicated to startups. Startup courses are found both in traditional economic or business disciplines as well as the side of information technology disciplines. As startups are often focused on software, they are also occasionally taught while focusing on software development alongside the business aspects of a startup.Chanin, R., Sales, A., Pompermaier, L., and Prikladnicki, R. (2018). Startup software development education: a systematic mapping study. In proceedings of the 40th International Conference on Software Engineering (ICSE ’18), pp. 143-144. Founders go through a lot to set up a startup. A startup requires patience and resilience, and training programs need to have both the business components and the psychological components. Entrepreneurship education is effective in increasing the entrepreneurial attitudes and perceived behavioral control, helping people and their businesses grow. Most of startup training falls into the mode of experiential learning, in which students are exposed to a large extent to a real-life entrepreneurship context as new venture teams. An example of group-based experiential startup training is the Lean LaunchPad initiative that applies the principles of customer development and Lean Startup to technology-based startup projects. As startups are typically thought to operate under a notable lack of resources, have little or no operating history, and to consist of individuals with little practical experience, it is possible to simulate startups in a classroom setting with reasonable accuracy. In fact, it is not uncommon for students to actually participate in real startups during and after their studies. Similarly, university courses teaching software startup themes often have students found mock-up startups during the courses and encourage them to make them into real startups should they wish to do so. Such mock-up startups, however, may not be enough to accurately simulate real-world startup practice if the challenges typically faced by startups (e.g. lack of funding to keep operating) are not present in the course setting. To date, much of the entrepreneurship training is yet to be personalized to match the participants and the training.Ecosystem
Investing
Necessity of funding
While some (would-be) entrepreneurs believe that they can't start a company without funding from VC, Angel, etc. that is not the case. In fact, many entrepreneurs have founded successful businesses for almost no capital, including the founders of MailChimp, Shopify, and ShutterStock.Valuations
If a company's value is based on its technology, it is often equally important for the business owners to obtain intellectual property protection for their idea. The newsmagazine ''Investing rounds
When investing in a startup, there are different types of stages in which the investor can participate. The first round is called seed round. The seed round generally is when the startup is still in the very early phase of execution when their product is still in the prototype phase. There is likely no performance data or positive financials as of yet. Therefore, investors rely on strength of the idea and the team in place. At this level, family friends and angel investors will be the ones participating. At this stage the level of risk and payoff are at their greatest. The next round is called Series A. At this point the company already has traction and may be making revenue. In Series A rounds venture capital firms will be participating alongside angels or super angel investors. The next rounds are Series B, C, and D. These three rounds are the ones leading towards the Initial Public Offering ( IPO). Venture capital firms and private equity firms will be participating. Series B: Companies are generating consistent revenue but must scale to meet growing demand. Series C & D: Companies with strong financial performance looking to expand to new markets, develop new products, make an acquisition, and/or preparing for IPO.History of startup investing
After theInvesting online
The first known investment-based crowdfunding platform for startups was launched in February 2010 by Grow VC, followed by the first US. based company ProFounder launching model for startups to raise investments directly on the site, but ProFounder later decided to shut down its business due regulatory reasons preventing them from continuing, having launched their model for US. markets prior to JOBS Act. With the positive progress of the JOBS Act for crowd investing in US., equity crowdfunding platforms like SeedInvest and CircleUp started to emerge in 2011 and platforms such as investiere, Companisto and Seedrs in Europe and OurCrowd in Israel. The idea of these platforms is to streamline the process and resolve the two main points that were taking place in the market. The first problem was for startups to be able to access capital and to decrease the amount of time that it takes to close a round of financing. The second problem was intended to increase the amount of deal flow for the investor and to also centralize the process.Internal startups
Internal startups are a form of corporate entrepreneurship. Large or well-established companies often try to promote innovation by setting up "internal startups", new business divisions that operate at arm's length from the rest of the company. Examples includeUnicorns
Some startups become big and they become unicorns, i.e. privately held startup companies valued at over US$1 billion. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. According to '' TechCrunch'', there were 452 unicorns as of May 2019, and most of the unicorns are in the US, followed by China. The unicorns are concentrated in a few countries. The unicorn leaders are the U.S. with 196 companies, China with 165, India with 107 and the U.K. with 16. The largest unicorns included Ant Financial, ByteDance, DiDi, Uber, Xiaomi, and Airbnb. When the value of a company is over US$10 billion, the company will be called as a decacorn. When the company is valued over US$100 billion, hectocorn will be used.Critiques of the start-up mode
According to Nikos Smyrnaios, Silicon Valley's start-ups are emblematic of the post-Fordist enterprise, reflecting a move toward values of liberty, autonomy and authenticity, and away from the Fordist emphasis on solidarity, economic security and equality. For some researchers, such as Antoine Gouritin, the start-up model, like many digital-related objects, is underpinned by a "solutionist" logic, as Evgeny Morozov describes it. ''Technological solutionism'' corresponds to the belief that thanks to digital tools such as those created by start-ups, simple and technical solutions can be found to all kinds of problems. Therefore, what is expected of start-ups is not that they address the root causes of problems, but that they find effective technical solutions quickly. The organizational model of start-ups is also questioned by former employees. For example, Mathilde Ramadier, a former start-up employee, brings the debate to the fore in France with her book ''Bienvenue dans le nouveau monde. Comment j'ai survécu à la coolitude des start-ups'' 'Welcome to the new world. How I survived start-up coolness''in 2017. Since then, awareness has been growing. The non-hierarchical organization of start-ups means that all employees bear equal responsibility for their running smoothly. They are based on voluntary commitment and internalized behavioral norms rather than formal hierarchical constraints. Employees, encouraged to meet targets, often exceed overtime limits. Professional and personal life often blend in this highly connected environment. Employees are expected, without discussion, to give of themselves without counting the cost, to be always reachable and available, without asking for compensation commensurate with their professional commitment (in terms of time and activities), and to place the general interest of the organization before their personal interest. Finally, the employment contracts of start-up employees are often precarious since the company itself is not completely stable. Economist Scott A. Shane has used data on start-ups published in many countries to draw conclusions in terms of public policy. He is critical of public policy that encourages start-ups, pointing to evidence that these policies lead people to create marginal businesses that are more likely to fail, have little economic impact, and generate a very limited number of jobs.Today
Today, theSee also
*References
{{DEFAULTSORT:Startup Company Entrepreneurship Private equity Types of business entity Business incubators 2010s fads and trends 2020s fads and trends