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Zesta is an
Zesta was originally founded as Square Eats in 2020 by twin brothers Henry Newman and Randall Newman when they were 21 years old. It was launched in
online food ordering
Online food ordering is the process of ordering food, for Food delivery, delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) ...
and delivery platform operating across the African region. Formerly known as Square Eats, the company rebranded to Zesta in 2025. Zesta connects customers with restaurants and stores, offering delivery services for food, groceries, parcel delivery and other essentials.
History
Zesta was originally founded as Square Eats in 2020 by twin brothers Henry Newman and Randall Newman when they were 21 years old. It was launched in Gaborone
Gaborone ( , , ) is the Capital city, capital and List of cities in Botswana, largest city of Botswana, with a population of 246,325 based on the 2022 census, about 10% of the total population of Botswana. Its metropolitan area is home to 534, ...
, Botswana
Botswana, officially the Republic of Botswana, is a landlocked country in Southern Africa. Botswana is topographically flat, with approximately 70 percent of its territory part of the Kalahari Desert. It is bordered by South Africa to the sou ...
, and quickly gained traction as a leading food delivery service in the country.
The company halted operations and took a strategic decision to reinvent the business in 2022. In 2025, the company announced its rebranding to Zesta, highlighting its commitment to evolving beyond food delivery to become a super app.
COVID-19 initiative
During theCOVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, Zesta (then Square Eats) implemented measures to ensure safety and hygiene, including providing free gloves and hand sanitizer to drivers and introducing contactless delivery options. These efforts positioned the platform as a trusted service during the pandemic.
Service
Zesta facilitates delivery from a wide range of merchant partners via asmartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
app, available on iOS
Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and Android platforms, or through its website. Customers can browse their favorite restaurants, place orders, and have meals delivered to their doorstep efficiently.
See also
*DoorDash
DoorDash, Inc. is an American company operating online food ordering and food delivery. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery platform in the United States. It also has a 60% market sha ...
* Rappi
Rappi is a Latin American super-app headquartered in Bogotá, Colombia, with offices in São Paulo and Mexico City. It was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarín.
History
Rappi was founded in 2015 by thre ...
* Talabat
Talabat () is an online food ordering company founded in Kuwait in 2004. It operates across several Middle Eastern countries including Kuwait, Bahrain, the United Arab Emirates, Oman, Qatar, Jordan, Egypt, and Iraq. Since 2016, Talabat has been ...
* Mascom
* Randall Newman
References
External links
* {{Online food ordering Food and drink companies of Botswana Companies of Botswana Companies of Gaborone Online food ordering Online grocers Mobile applications