''Sportsnet Magazine'' was a Canadian bi-weekly

sports magazine A sports magazine is usually a weekly, biweekly or monthly, magazine featuring articles or segments on sports. Some may be published a specific number of times per year. A wide range of sports are covered by these magazines which include general ...

published by

Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties. Operations Current television brands owned by Rogers include two television sys ...

in conjunction with its sports television channel

Sportsnet Sportsnet is a Television in Canada, Canadian English-language Discretionary service, discretionary sports broadcasting, sports specialty channel owned by Rogers Sports & Media. It was established in 1998 as CTV Sportsnet, a joint venture betw ...

. In January 2016 the magazine was redesigned as an online-only publication.

History

On June 9, 2011, Rogers executive Ken Whyte announced plans for a new sports magazine as a

brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...

of Rogers'

television channel, modeled off a similar magazine produced by

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

. The first issue was released on September 29, 2011, with

Sidney Crosby Sidney Patrick Crosby (born August 7, 1987) is a Canadian professional ice hockey Centre (ice hockey), centre and Captain (ice hockey), captain of the Pittsburgh Penguins of the National Hockey League (NHL). Nicknamed "Sid the Kid" and dubb ...

on the cover; the launch of Sportsnet Magazine came alongside a major re-branding of Rogers' sports broadcasting outlets. The first woman to appear on the cover was the late skier

Sarah Burke Sarah Jean Burke (September 3, 1982 – January 19, 2012) was a Canadian freestyle skier who was a pioneer of the superpipe event. She was a five-time Winter X Games gold medallist, and won the world championship in the halfpipe in 2005. She s ...

. The print edition terminated at the end of 2016. Beginning in January 2017, the magazine is to publish online only.

References

2011 establishments in Ontario 2016 disestablishments in Ontario Biweekly magazines published in Canada Online magazines published in Canada Sports magazines published in Canada Defunct magazines published in Toronto English-language magazines Magazines established in 2011 Magazines disestablished in 2016 Rogers Communications magazines Online magazines with defunct print editions {{sport-mag-stub