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A spoiler is an element of a disseminated summary or description of a media
narrative A narrative, story, or tale is any account of a series of related events or experiences, whether non-fictional (memoir, biography, news report, documentary, travel literature, travelogue, etc.) or fictional (fairy tale, fable, legend, thriller ...
that reveals significant plot elements, with the implication that the experience of discovering the plot naturally, as the creator intended it, has been robbed ("spoiled") of its full effect. Typically, the conclusion of a plot, including the climax and ending, is regarded as highly susceptible to spoilers. Plot twists are also prone to spoilers. Any narrative medium can produce spoilers, although they are usually associated with movies and television shows. Some people attempt to avoid being "spoiled" while others seek out spoilers to learn as much as possible about a narrative before experiencing it. Spoilers have become more common in the present day with the rise of
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
, which provides an outlet for people to spread spoilers. There are three types of spoilers: short spoilers, long spoilers, and thematic spoilers. Short spoilers reveal the plot ending in a very brief and less detailed manner, without any summary or explanation of themes in the story, typically spanning one to three sentences. Long spoilers usually provide more context and range between two and five sentences. They provide a summary and reveal the ending of a story. Lastly, thematic spoilers reveal a story's unifying theme as well as providing a synopsis of the plot and revealing the ending. They range from three to six sentences in length. The general consensus is that there are only negative effects of spoilers. However, research shows that it is short and long spoilers that can cause negative effects, while thematic spoilers generally have a positive effect.


History

The first print use of the term ''spoiler'' with its modern meaning was in the April 1971 issue of '' National Lampoon'', in which the article "Spoilers," by Doug Kenney, revealed the endings of famous films and novels. Kenney wrote, "Spoilers! What are they? Simply the trick ending to every mystery novel and movie you're ever liable to see. Saves time and money!" The term first appeared on the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
in 1979 before becoming common in Usenet newsgroups by the late 1980s. According to the rules of netiquette, spoilers should be preceded by a warning of some kind. Sometimes, these warnings are omitted, accidentally or deliberately, resulting in unwitting readers having
literature Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially novels, Play (theatre), plays, and poetry, poems. It includes both print and Electroni ...
,
film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
s,
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
programs, and other works that they were looking forward to experiencing spoiled.


Website policies and features

Wikipedia Wikipedia is a free content, free Online content, online encyclopedia that is written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and the wiki software MediaWiki. Founded by Jimmy Wales and La ...
discloses spoilers in its articles without giving advance warning. Mathew Prichard criticized Wikipedia for presenting spoilers for his grandmother's play '' The Mousetrap''. Andrew Jarecki argued that Wikipedia should have spoiler alerts; the ending of ''
Catfish Catfish (or catfishes; order (biology), order Siluriformes or Nematognathi) are a diverse group of ray-finned fish. Catfish are common name, named for their prominent barbel (anatomy), barbels, which resemble a cat's whiskers, though not ...
'', a documentary he had produced, was posted on Wikipedia before its theatrical release because the film was shown at the 2010 Sundance Film Festival. Jay Walsh, a
Wikimedia Foundation The Wikimedia Foundation, Inc. (WMF) is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California, and registered there as foundation (United States law), a charitable foundation. It is the host of Wikipedia, th ...
spokesperson, said that Wikipedia is meant to be an exhaustive knowledge source and thus must contain spoilers. Certain websites employ spoiler formatting, allowing certain details to be hidden inline with text, which the user may reveal by mousing over, highlighting or clicking the text. Websites that make use of Markdown formatting, such as Discord and
Reddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...
, have allows for syntax extensions such as or ; websites which use a rich-text editor allow for inline formatting in this style. On
Usenet Usenet (), a portmanteau of User's Network, is a worldwide distributed discussion system available on computers. It was developed from the general-purpose UUCP, Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Elli ...
, the common method for obscuring spoiler information is to precede it with many blank lines known as 'spoiler space' – traditionally enough to push the information in question on to the next screen of a 25-line terminal. A simple cipher called
ROT13 ROT13 is a simple letter substitution cipher that replaces a letter with the 13th letter after it in the Latin alphabet. ROT13 is a special case of the Caesar cipher which was developed in ancient Rome, used by Julius Caesar in the 1st centur ...
is also used in newsgroups to obscure spoilers, but is rarely used for this purpose elsewhere. Most discussion websites provide a means of tagging certain threads as containing spoilers for those who wish to discuss a fictional work in depth, including the outcomes of events and the handling of the narrative resolution.
Social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
platforms such as
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
and
Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
allow posts to be given hashtags, allowing users to avoid certain spoiler discussions by making use of a
blacklist Blacklisting is the action of a group or authority compiling a blacklist of people, countries or other entities to be avoided or distrusted as being deemed unacceptable to those making the list; if people are on a blacklist, then they are considere ...
. Due to the ad-lib methodology of tagging, however, this is imperfect and open to false positives and false negatives. Some have felt compelled to avoid participating on public websites altogether, set up "closed" websites to exclude those who are sensitive about spoilers, or decided they had to unilaterally blog at the expense of public exchange.


Psychological effect


Positive effects

In 2011, Nicholas Christenfeld and Jonathan Leavitt of UC San Diego did a psychological experiment testing whether spoilers diminish enjoyment of fiction. They gave subjects short stories with twist endings to read, giving some of the subjects information about the twist in advance. For nearly every story, subjects who had the story "spoiled" enjoyed the story more than the subjects who did not know the ending in advance. The spoiling of James Holzhauer's loss on ''
Jeopardy! ''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
'', which was reported upon by both print and Internet sources hours before it aired on most of the show's stations, had a somewhat unexpectedly positive impact on that episode's ratings. Instead of ruining the outcome, the spoilers had teased just enough to encourage viewers to tune in to see how the previously dominant Holzhauer was beaten. ''Jeopardy!'' does not contractually require its audience members to remain silent in regard to spoilers; members have generally followed the honor system in not leaking spoilers before episodes air. Although many avoid spoilers to prevent the possibility of decreased enjoyment, research does suggest that spoilers can increase enjoyment for viewers under certain criteria. One is mood management, in which spoilers can function as "non cognitive desensitization strategy and a cognitive coping strategy." Instead of spoilers inducing positive feelings, those who engage with spoilers may so as a protective measure. They can insulate viewers from negative feelings by giving a sense of preparedness or time for viewers to process such information before they actually view it. Those who report that spoilers have increased enjoyment for them while engaging in media typically either actively seek this information as a division to ease anxiety or happen across a favorable spoiler. Those who enjoy spoilers, or feel that spoilers increase their enjoyment while viewing, entail different criteria of focus and for assessment. Another criterion in assessing how spoilers may enhance enjoyment for viewers is curiosity. Viewers may feel anxiety-ridden or impatient is the face of cliffhangers or potential plot twists, in which seeing spoilers were ways to overcome these "gaps" in viewership. In light of media conglomeration, spoilers are becoming harder to avoid for viewers. In this way, viewers who state they embrace spoilers find enjoyment, find normalcy in spoilers, and now focus on the aesthetic elements rather than the overall plot. Knowing the end of a TV show, book, movie, etc., is perceived by viewers who embrace spoilers as only a marginal component for their enjoyment. Viewers may know the ending, but not the process in which the ways things occur or how they specifically happen.


Negative effects

Many feel spoilers irrevocably diminish suspense, speculation, shock value, and the unique experience of organically discovering a narrative. The unpredictable journey is damaged if outcomes are known ahead of time. Similar to Christenfeld and Leavitt, in 2015, Benjamin Johnson and Judith Rosenbaum conducted an experiment to examine the impact of spoiler reveals on enjoyment. However, instead of short spoilers, the subjects were presented with thematic spoilers. To assess the enjoyment, Johnson and Rosenbaum employed a multi-item measure, utilizing a 12-item enjoyment questionnaire, in contrast to Christenfeld's and Leavitt's use of a single-item measure of enjoyment. Their research revealed that, when exposed to thematic spoilers, more subjects reported findings of the stories to be less enjoyable due to their revealing nature. When confronted with a spoiler, it reduces one's ability to individually process and hinders their critical thinking skills about a given story. Therefore, spoilers may then diminish the motivation necessary to experience a work at all if the resolution has been revealed. Additionally, research conducted by Dr. Kevin Autry, Dr. William H. Levine and Michelle Betzer found that enjoyment was reduced when spoilers were introduced, particularly within short stories. Their experiment had differed from Christenfeld and Leavitt's in that it featured even shorter spoilers and focused mainly on the story's end and its twist.


Reactions


Writers and directors

The end credits to Henri-Georges Clouzot's 1955 film '' Les Diaboliques'' includes a card with an early anti-spoiler message from the director: Similarly,
Alfred Hitchcock Sir Alfred Joseph Hitchcock (13 August 1899 – 29 April 1980) was an English film director. He is widely regarded as one of the most influential figures in the history of cinema. In a career spanning six decades, he directed over 50 featu ...
asked audiences not to reveal the ending of his 1960 thriller '' Psycho'', saying "Please don't give away the ending, it's the only one we have." In an interview about his '' Dark Tower'' series (appearing in issue #4 of the 2007 Marvel Comic adaptation '' The Gunslinger Born''),
Stephen King Stephen Edwin King (born September 21, 1947) is an American author. Dubbed the "King of Horror", he is widely known for his horror novels and has also explored other genres, among them Thriller (genre), suspense, crime fiction, crime, scienc ...
was asked if there are spoilers in the first few novels that would ruin someone's experience of the comic. "There are no spoilers!", King replied, "You might as well say 'I'm never gonna watch '' Wizard of Oz'' again because I know how it comes out'". Later, in 2014, King was widely criticized for revelling in a major character's demise in
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
's ''
Game of Thrones ''Game of Thrones'' is an American Fantasy television, fantasy Drama (film and television), drama television series created by David Benioff and for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of high fantasy novels by ...
'' on
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, only moments after the episode's airing, thus revealing a plot twist for non-live and offshore audiences. King responded by commenting the end of
Shakespeare William Shakespeare ( 23 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's natio ...
's ''
Romeo and Juliet ''The Tragedy of Romeo and Juliet'', often shortened to ''Romeo and Juliet'', is a Shakespearean tragedy, tragedy written by William Shakespeare about the romance between two young Italians from feuding families. It was among Shakespeare's ...
'', and the death of the eponymous protagonists. He echoed the incident in a talk with the author and screenplay writer of the scene, George R. R. Martin in 2016, summing it up as "You can't spoil a book!", followed by impromptu plot revelations for seminal works, including ''
Citizen Kane ''Citizen Kane'' is a 1941 American Drama (film and television), drama film directed by, produced by and starring Orson Welles and co-written by Welles and Herman J. Mankiewicz. It was Welles's List of directorial debuts, first feature film. ...
''. In April 2015, the
Under the Gun Theater Under the Gun Theater is a theater company located in Chicago, Illinois. Founded by Angie McMahon and Kevin Mullaney, Under the Gun is a sketch comedy, sketch and improvisational theatre, improvisational comedy theater which opened in Chicago's La ...
created ''Swarm of Spoilers'', a parody show based on George R.R. Martin's ''
Game of Thrones ''Game of Thrones'' is an American Fantasy television, fantasy Drama (film and television), drama television series created by David Benioff and for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of high fantasy novels by ...
'' series. The comedic play recapped the previous four seasons of the
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
television show. Kevin Mullaney, who directed ''Swarm of Spoilers'', stated: "I'm somebody who's very sensitive about spoilers, so I wanted to make sure it was very clear from the title," though he went on to say, "There's actually this theory about spoilers that we think that they hurt the enjoyment of shows, and I definitely feel that way sometimes, but I think there's been studies that show the other side: that when we know the ending of a story that we haven't read before, it actually enhances the story, so I don't know if it would actually hurt anyone to come see it 'Swarm of Spoilers''" The final production included 45 of the series' characters, and was played by an 18-person ensemble.Purdom, Gwendoly
Under the Gun Theater produces on 'Game of Thrones' parody show
RedEye Chicago. Retrieved on January 16, 2015.


Film studios

Some producers actively plant bogus information in order to misdirect fans. The director of the film '' Terminator Salvation'' orchestrated a "disinformation campaign" where false spoilers were distributed about the film, to mask any true rumors about its plot. The market campaigns for Marvel Studios' '' Avengers: Infinity War'' and its sequel '' Avengers: Endgame'' extensively promoted the maintenance of secrecy regarding the films' plots, with the latter's social media campaign including a hashtag (#DontSpoilTheEndgame), a signed letter from the
Russo brothers Anthony Russo (born February 3, 1970) and Joseph Russo (born July 18, 1971), collectively known as the Russo brothers ( ), are American filmmakers. They direct most of their work together, and their work has grossed more than $6.8 billion worl ...
and a video featuring the film's ensemble cast demanding that earlier viewers of the film refrain from spoiling the plot.


Film critics

In 2005, the ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily nonprofit newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has long held the second largest circulation among Chicago newspaper ...
'' film critic
Roger Ebert Roger Joseph Ebert ( ; June 18, 1942 – April 4, 2013) was an American Film criticism, film critic, film historian, journalist, essayist, screenwriter and author. He wrote for the ''Chicago Sun-Times'' from 1967 until his death in 2013. Eber ...
wrote an article entitled "Critics have no right to play spoiler" which contained spoilers and spoiler warnings. Ebert wrote: :"The characters in movies do not always do what we would do. Sometimes they make choices that offend us. That is their right. It is our right to disagree with them. It is not our right, however, to destroy for others the experience of being as surprised by those choices as we were. A few years ago, I began to notice "spoiler warnings" on Web-based movie reviews -- a shorthand way of informing the reader that a key plot point was about to be revealed. Having heard from more than a few readers accusing me of telling too much of the story, I began using such warnings in my reviews." Ebert used two spoiler warnings in the article, saying "If you have not yet seen ''
Million Dollar Baby ''Million Dollar Baby'' is a 2004 American sports drama film directed, co-produced, scored by and starring Clint Eastwood from a screenplay by Paul Haggis. It is based on stories from the 2000 collection ''Rope Burns: Stories from the Corner' ...
'' and know nothing about the plot, read no further" and later said, "Now yet another spoiler warning, because I am going to become more explicit." Ebert discussed six films in the article and mentioned how many critics handled '' The Crying Game'' and also noted a detail about the film '' The Year of Living Dangerously''. Ebert also mentioned two films alongside ''
Million Dollar Baby ''Million Dollar Baby'' is a 2004 American sports drama film directed, co-produced, scored by and starring Clint Eastwood from a screenplay by Paul Haggis. It is based on stories from the 2000 collection ''Rope Burns: Stories from the Corner' ...
''. Ebert additionally criticized two commentators,
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American Conservatism in the United States, conservative political commentator who was the host of ''The Rush Limbaugh Show'', which first aired in 1984 and was nati ...
and Michael Medved (the latter of whom had "for a long time been a political commentator, not a movie critic"), for deliberately revealing the ending of the movie due to a moral disagreement with the lead character's life decision. " ould no movie be allowed to consider he moral issue" Ebert asked. "The
separation of church and state The separation of church and state is a philosophical and Jurisprudence, jurisprudential concept for defining political distance in the relationship between religious organizations and the State (polity), state. Conceptually, the term refers to ...
in
America The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
was wisely designed to prevent religions from dictating the personal choices of those who do not share the same beliefs."


Artists

In an art exhibition at the Museo de Arte Contemporáneo de Monterrey (Mexico), artist Mario García Torres presented a series of works titled ''Ruining Paintings'', in which spoilers of various films were written on large color canvases.


See also

*
Film criticism Film criticism is the analysis and evaluation of films and the film medium. In general, film criticism can be divided into two categories: Academic criticism by film studies, film scholars, who study the composition of film theory and publish ...
* Film trailer *
Teaser trailer A teaser trailer, also shortened to teaser, is a short trailer (promotion), trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release film or television show advertisement. Sh ...
*
Broadcast delay In radio and television, broadcast delay is an intentional delay when broadcasting live material, technically referred to as a deferred live. Such a delay may be to prevent mistakes or unacceptable content from being broadcast. Longer delays las ...
* ''
In medias res A narrative work beginning ''in medias res'' (, "into the middle of things") opens in the chronological middle of the plot, rather than at the beginning (cf. '' ab ovo'', '' ab initio''). Often, exposition is initially bypassed, instead filled i ...
'' * Spoiler Shield


References

{{reflist


External links

*
Spoilers: The Official Vulture Statutes of Limitations
at '' Vulture''.
Spoiler.io
a random-spoiler website
The Movie Spoiler
a movie-description website Entertainment Mass media Secrecy