Spezi (cola Mix)

Spezi () is the brand name for a soft drink owned by Brauhaus Riegele in

Augsburg Augsburg (; bar , Augschburg , links=https://en.wikipedia.org/wiki/Swabian_German , label=Swabian German, , ) is a city in Swabia, Bavaria, Germany, around west of Bavarian capital Munich. It is a university town and regional seat of the '' ...

, Germany. Spezi is a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...

and the name is used as a generic term for a mixture of

cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was ...

and orange soda in most German speaking countries. When the brand was registered in 1956, Riegele at first sold

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from cer ...

under the trademark. Since the 1970s, Spezi has been produced and bottled by different local breweries under a

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

agreement. The first Original Spezi Cola Orange TV commercial aired in 1989.Kurze Geschichte von Original Spezi ColaOrange und des Spezi
/ref> Most large beverage manufacturers sell similar products, though mostly in Germany, Austria and Switzerland. Examples are ''Schwip Schwap'' by

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the man ...

or ''