Spezi () is the brand name for a soft drink owned by Brauhaus Riegele in

Augsburg Augsburg ( , ; ; ) is a city in the Bavaria, Bavarian part of Swabia, Germany, around west of the Bavarian capital Munich. It is a College town, university town and the regional seat of the Swabia (administrative region), Swabia with a well ...

, Germany. Spezi is a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or ...

and the name is used as a generic term for a mixture of

cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...

and orange soda (orangeade) in most German-speaking countries. When the brand was registered in 1956, Riegele at first sold beer under the trademark. Since the 1970s, Spezi has been produced and bottled by different local breweries under a

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...

agreement. The first Original Spezi Cola Orange TV commercial aired in 1989.

Paulaner Paulaner is a German brewery, established in 1634 in Munich by the Paulaner Order of mendicant friars. Now owned by the Schörghuber family, it is one of the six breweries which provides beer for Oktoberfest. Paulaner ranks number six amon ...

also sells a similar product called "Paulaner Spezi" in Germany based on an agreement with Riegele from 1974 that a German court declared still valid in 2022.https://www.just-drinks.com/news/german-paulaner-brauerei-wins-right-to-use-spezi-name-in-trademark-battle-with-brauhaus-riegele/ The same product is available in the US under the name "Paulaner Sunset". Most large beverage manufacturers sell similar products, though mostly in Germany, Austria, and Switzerland. Examples are ''Schwip Schwap'' by

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

or ''

Mezzo Mix Mezzo Mix (stylised mezzo mix) is a product of The Coca-Cola Company, first introduced in West Germany in 1973. It is a mixture of orange soda and cola, a beverage popular in German-speaking countries, commonly known there as spezi, the generi ...

'' by

the Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

though most grocery store chains sell generic brand versions of the drink as well, usually called "Cola-Mix". Spezi contains water, glucose-fructose syrup, sugar, orange juice concentrate (2.3%), lemon juice from lemon juice concentrate (0.8%), carbon dioxide, caramel color, phosphoric acid and citric acid, natural flavoring, caffeine, citrus extract, locust bean gum (stabilizer). There are also different versions, including a sugar-free one.

References

External links

* German cuisine Citrus sodas Non-alcoholic mixed drinks Soft drinks {{soft-drink-stub