
Speed dating is a formalized
matchmaking
Matchmaking is the process of pairing two or more people together, usually for the purpose of marriage, in which case the intermediary or matchmaker is also known as a marriage broker. Matchmaking may be done as a profession for a fee or it may ...
process with the purpose of encouraging eligible singles to meet new potential partners in a very short period of time, so that interested pairs can continue meeting each other after the event.
Organization
Usually, advance registration is required for speed dating events. Participants are rotated to meet each other over a series of short "
dates" typically lasting from three to eight minutes depending on the organization running the event. At the end of each interval a signal (e.g., a ringing bell, glass clinks or a whistle blow) is given to alert participants to move on to the next date. When the event concludes, participants can submit a list to the organizers of candidates they would like to share their contact information with. The organizers will forward the contact information if both participants included each other on the list. Contact information cannot be exchanged during the initial meeting to reduce pressure when accepting or rejecting a suitor face-to-face.
There are many speed dating events now in the United Kingdom, Canada, and the United States. Requirement for each event vary with the organizer. Specific age range based on gender is a common restriction for events. Many speed dating events are targeted at particular communities. The documentary film, "Age of Love" describes a speed dating event organized for older adults. Other groups have included:
LGBT
LGBTQ people are individuals who are lesbian, gay, bisexual, transgender, queer, or questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, asexual, aromantic, agender, and other individuals. The gro ...
people,
polyamorists, skiers, and Christians.
Practice
Participants are given a time limit in which they can talk to a potential partner, then are asked if they liked the partner before moving on to the next one. They can come alone without feeling out of place; alternatively it is something that women who like to go out in groups can do together.
According to the New York Times, participants in speed dating receive an average of 2-3 out of 10 matches. Online dating participants are said to find a compatible match with 1 in 100 or fewer of the profiles they study. The
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
reports, in the "Science of Love", that it takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which may give speed dating an advantage over online dating.
History
In the 19th century, there was a custom in some areas of the United States called New Year's Calling. On New Year's Day, January 1, many young, single women would hold an "open house" (a party or reception during which a person's home is open to visitors) where they would invite eligible
bachelors, both friends and strangers, to stop by for a brief (no more than 10–15-minute) visit.
The earliest documented example of speed dating was by Aryeh (Alan) and Rena Hirsch of Los Angeles in early 1996, who developed speed dating as a solution to the problem of typical single events where "only attractive women and outgoing men have success at the end of the evening".
"SpeedDating", as a single word, is a registered trademark of
Aish HaTorah, who began hosting such events in 1998.
During the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, speed dating and all other dating events were paused out of caution of contracting the disease. However in 2023, speed dating and other in-person meetup mixers have increased from before the pandemic. In 2024, in-person singles events continued to grow by 41% year over year driven by dating app fatigue.
Scientific research
There have been several studies of the round-robin dating systems themselves, as well as studies of
interpersonal attraction
Interpersonal attraction, as a part of social psychology, is the study of the attraction between people which leads to the development of platonic or romantic relationships. It is distinct from perceptions such as physical attractiveness, and ...
that are relevant to these events. Other studies found speed-dating data useful as a way to observe individual choices among random participants.
First impressions
A 2005 study at the
University of Pennsylvania
The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...
of multiple HurryDate speed dating events found that most people made their choices within the first three seconds of meeting. Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.
A 2006 study in
Edinburgh
Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...
, Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds. It also found that dialogue concerning travel resulted in more matches than dialogue about films.
In a 2012 study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event. Men and women made decisions in a similar manner which incorporated the physical attractiveness and likability of the viewed participants in their evaluation.
Subconscious preferences
Malcolm Gladwell
Malcolm Timothy Gladwell (born 3 September 1963) is a Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published eight books. He is also the host of the podcast ''Revisionist ...
's book on split-second decision making, ''
Blink
Blinking is a bodily function; it is a semi-autonomic rapid closing of the eyelid. A single blink is determined by the forceful closing of the eyelid or inactivation of the levator palpebrae superioris and the activation of the palpebral por ...
,'' introduces two professors at
Columbia University
Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
who run speed-dating events. Drs.
Sheena Iyengar
Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want ...
and Raymond Fisman found, from having the participants fill out questionnaires, that what people said they wanted in an ideal mate did not match their
subconscious
In psychology, the subconscious is the part of the mind that is not currently of focal awareness. The term was already popularized in the early 20th century in areas ranging from psychology, religion and spirituality. The concept was heavily popu ...
preferences.
Olfaction and the MHC
A 1995 study at the
University of Bern
The University of Bern (, , ) is a public university, public research university in the Switzerland, Swiss capital of Bern. It was founded in 1834. It is regulated and financed by the canton of Bern. It is a comprehensive university offering a br ...
showed that women appear to be attracted to the smell of men who have different
MHC profiles from their own, and that oral contraceptives reversed this effect.
The MHC is a region of the
human genome
The human genome is a complete set of nucleic acid sequences for humans, encoded as the DNA within each of the 23 distinct chromosomes in the cell nucleus. A small DNA molecule is found within individual Mitochondrial DNA, mitochondria. These ar ...
involved with immune function. Because parents with more diverse MHC profiles would be expected to produce offspring with stronger
immune system
The immune system is a network of biological systems that protects an organism from diseases. It detects and responds to a wide variety of pathogens, from viruses to bacteria, as well as Tumor immunology, cancer cells, Parasitic worm, parasitic ...
s, dissimilar MHC may play a role in sexual selection.
A speed date lasting several minutes may be long enough for the MHC hypothesis to come into play, provided the participants are seated close enough together.
Olfaction and pheromones
The TV
news magazine
A news magazine is a typed, printed, and published magazine, radio, or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories in greater depth than newspapers or new ...
''
20/20'' once sent both a male and a female set of twins to a speed dating event. One of each set was wearing
pheromone
A pheromone () is a secreted or excreted chemical factor that triggers a social response in members of the same species. Pheromones are chemicals capable of acting like hormones outside the body of the secreting individual, to affect the behavio ...
s, and the ones wearing pheromones received more matches.
Age and height preference
A 2006 study by Michèle Belot and Marco Francesconi into the relative effects of preference versus opportunity in mate selection showed that a woman's age is the single most important factor determining demand by men. Although less important than it is to men, age is still a highly significant factor determining demand by women.
The same study found that a man's height had a significant impact upon his desirability, with a reduction in height causing a decrease in desirability at the rate of 5% per inch.
Selectivity
Studies of speed dating events generally show more selectivity among women than among men. For instance, the Penn study reported that the average man was chosen by 34% of the women and the average woman was chosen by 49% of the men.
New studies suggest that the selectivity is based on which gender is seated and which is rotating. It was shown that when men were seated and the women rotated, the men were more selective.
Spin-offs

The popularity or charm of speed dating has led to at least one spin-off:
speed networking. A structured way of running business networking events with the goal of making meeting potential business contacts easier and more productive.
Speed networking has also been used in China as a way for business people to meet each other and to decide if they have similar business objectives and synergies. It offers participating investors and companies an opportunity to have focused private meetings with
targeted groups in a compact time frame.
In popular culture
* ''
Frasier
''Frasier'' () is an American television sitcom that was broadcast on NBC for 11 seasons from September 16, 1993, to May 13, 2004. The program was created and produced by David Angell, Peter Casey (screenwriter), Peter Casey, and David Lee (scr ...
''. "Sliding Frasiers" (2000): Frasier attends a speed date, describing it as "all the stress and humiliation of a blind date, times twelve."
* ''
Peep Show
A peep show, peepshow, or, a peep booth is a presentation of a live sex show or pornographic film which is viewed through a viewing slot.
Several historical media provided voyeuristic entertainment through hidden erotic imagery. Before the devel ...
''. "Jeremy's Broke" (2008): Mark goes speed dating but has little luck: "Ohhh, Saz, she implied she might be ticking. Maybe she did tick! Maybe the data wasn't collated correctly! Maybe she's my hanging chad!"
* ''
Sex and the City
''Sex and the City'' is an American romantic comedy, romantic comedy-drama television series created by Darren Star for HBO, based on Sex and the City (newspaper column), the newspaper column and 1996 book by Candace Bushnell. It premiered in th ...
''. "Don't Ask, Don't Tell" (2000): Miranda, the lawyer, pretends to be a stewardess at the event after telling her first few "dates" that she is a successful lawyer scares them off.
* ''
Providence''. "The Mating Dance" (2001): Syd goes to a "speed dating" event.
* ''
Kath & Kim''. "Gay" (2002): Kim, estranged from her husband of 2 months, goes with her friend Sharon to a speed dating event.
* ''
Reba''. "Switch" (2002) : Reba's daughter, Cheyenne, convinces her mother to try speed-dating.
* ''
Monk
A monk (; from , ''monachos'', "single, solitary" via Latin ) is a man who is a member of a religious order and lives in a monastery. A monk usually lives his life in prayer and contemplation. The concept is ancient and can be seen in many reli ...
''. "
Mr. Monk Goes to the Theater" (2003):
Adrian Monk
Adrian Monk, portrayed by Tony Shalhoub, is the title character and protagonist of the USA Network television series ''Monk (TV series), Monk''. He is a renowned former homicide detective for the San Francisco Police Department. He has obsessive� ...
tries to talk to a suspect at a speed dating event.
* ''
Dead Like Me''. "Hurry" (2004): Daisy goes speed dating to take the soul of one of the men participating.
* ''
Gilmore Girls
''Gilmore Girls'' is an American comedy drama television series created by Amy Sherman-Palladino, starring Lauren Graham and Alexis Bledel. The show debuted October 5, 2000, on The WB and became a flagship series for the network. The show ran fo ...
''. "But Not as Cute as Pushkin" (2004): Featured
Rory
Rory is a given name of Gaelic origin. It is an anglicisation of the /''Ruaidhrí'' and /''Ruaraidh'' and is common to the Irish, Highland Scots and their diasporas. for the given name "Rory". The meaning of the name is "red king", composed ...
's friend
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
attempting speed dating after the death of her professor boyfriend.
* ''
Queer Eye for the Straight Guy
''Queer Eye'' is an American reality television series that premiered on the Bravo (American TV network), Bravo network in July 2003, initially broadcast as ''Queer Eye for the Straight Guy''. The series was created by executive producers David ...
''. "Queer Eye For The Shy Guy" (2004): a straight man is made over to attend a speed dating party.
* ''
60 Minutes II
''60 Minutes II'' (also known as ''60 Minutes Wednesday'' and ''60 Minutes'') is an American weekly primetime news magazine television program that was intended to replicate the "signature style, journalistic quality and integrity" of the origin ...
''. "60 Minutes II" (2004): Featured speed dating in the segment called "Love in the 21st Century"
* ''
The Vicar of Dibley
''The Vicar of Dibley'' is a British sitcom. It consists of three series, which aired on BBC One from 10 November 1994 to 1 January 2000, and several specials, the most recent of which aired on 23 December 2020. It is set in the fictional Oxfor ...
''. "Happy New Year" (2005): Geraldine Granger receives a ticket to a speed dating event for her 40th birthday.
* ''
Beauty and the Geek''. "Episode 204" (2006): Featured speed dating as one of the challenges faced by the "geeks".
* ''
The Bill
''The Bill'' is a British police procedural television series, broadcast on ITV (TV network), ITV from 16 October 1984 until 31 August 2010. The programme originated from a one-off drama, "Woodentop (The Bill), Woodentop" (part of the ''Storyb ...
''. "Episode 405" (2006): Yvonne Hemmingway persuades Honey Harman to go with her to a speed-dating event.
* ''
The L Word
''The L Word'' is a television drama series that aired on Showtime in the United States from 2004 to 2009. The series follows the lives of a group of lesbian and bisexual women who live in West Hollywood, California. The premise originated wit ...
''. "Lifeline" (2006): Alice and Kit go to a speed dating event.
* Various
dating game show
Dating game shows are game shows that incorporates a variety of matchmaking systems and services in the form of a game with clear rules. Human matchmaking is involved only in selecting the game's contestants, who are usually selected more for the ...
s such as ''
The 5th Wheel''
* ''
Psych
''Psych'' is an American detective comedy-drama television series created by Steve Franks for USA Network. The series stars James Roday as Shawn Spencer, a young crime consultant for the Santa Barbara Police Department whose "heightened o ...
''. "
He Loves Me, He Loves Me Not, He Loves Me, Oops He's Dead" (2007): Shawn and Gus connect supposed "alien abductions" to a speed-dating event at a local bar, and attend undercover to solve the kidnappings.
* ''
The Friday Night Project''. "Series 5, Episode 8 – Guest Host:
Rupert Everett
Rupert James Hector Everett (; born 29 May 1959) is an English actor. He first came to public attention in 1981 when he was cast in Julian Mitchell's play and subsequent film '' Another Country'' (1984) as a gay pupil at an English public scho ...
" (2007): Justin Lee Collins and Alan Carr take Rupert Everett to a When The Music Stops speed dating event in a London bar.
* ''
Law & Order: Special Victims Unit''. "Starved" (2005): When a speed dating service is linked to three rapes, Detective Benson goes undercover to catch the culprit.
* ''
iCarly
''iCarly'' is an American teen sitcom created by Dan Schneider, which originally aired on Nickelodeon from September 8, 2007, to November 23, 2012. The series tells the story of Carly Shay (Miranda Cosgrove), a teenager who creates and hosts ...
''. "iSpeed Date" (2009): After spitting in her crush's eye, Carly becomes humiliated and tries to find a new date for a popular school dance. Sam feels for Carly's frustration, and hatches a plan to get her a date. During the webshow, Sam handcuffs Carly to a chair and duct-tapes her mouth shut while asking boys from the Seattle area to apply for Carly's date. When the gang is overwhelmed by the number of boys who show up at the meeting place (Groovy Smoothies), they set up a speed-dating session. Carly then tells Sam that she must ask Gibby to go to the dance if Carly had to go with a random iCarly fanboy. When Sam goes to invite Gibby to the dance, he surprisingly turns her down. She discovers Gibby has a girlfriend, Tasha. When Carly's pick, Austin, keeps interrupting her conversations, she reaches her breaking point, she screams "shut up" at him and then tells him to "get out of here". The episode ends when Sam returns to the Groovy Smoothie and sees Carly and Freddie dancing a slow dance. Upon seeing this, she silently leaves.
* ''
Valentine'' (2000)
* ''
Let's Be Friends'' (2005)
* ''
Hitch'' (2005)
* ''
The 40-Year-Old Virgin
''The 40-Year-Old Virgin'' is a 2005 American romantic comedy film directed by Judd Apatow (in his feature directorial debut), who produced the film with Clayton Townsend and Shauna Robertson. It features Steve Carell as the titular 40-y ...
'' (2005)
* ''
Speed-Dating'' (2010)
* In the UK, the
Local Government Association
The Local Government Association (LGA) is the national membership body for local government in England, local authorities in England and Wales. Its core membership is made up of 317 English councils and the 22 Welsh councils through the ...
with the Solent Peoples Theatre developed "political speed dating" in 2004. Not a niche dating event; these are run by local councils to introduce young constituents to their representatives.
* BBC, The Science of Attraction within Speed Dating
* ''
House
A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
''. "
Private Lives
''Private Lives'' is a 1930 comedy of manners in three acts by Noël Coward. It concerns a divorced couple who, while honeymooning with their new spouses, discover that they are staying in adjacent rooms at the same hotel. Despite a perpetuall ...
" (2010): House, Wilson and Chase participate in a speed dating event.
* ''
The Only Way Is Essex''. "Episode 2" (2010): Kirk becomes jealous when Amy flirts with the other male speed dating attendees.
* Geek Love (2011-2013)
*''
The Angry Birds Movie 2
''The Angry Birds Movie 2'' is a 2019 animated comedy film based on the ''Angry Birds'' video game series. It is the second installment in the Angry Birds film series, and was directed by Thurop Van Orman from a screenplay by Peter Ackerman, ...
'' (2019)
See also
*
Blind date
A blind date is a romantic meeting between two people who have never met before.
Both parties arrange a date with little to no information about each other, hoping for the possibility of making a lasting impression. Typically, a family member or ...
*
Online dating
Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service ...
*
Speed Networking
References
{{DEFAULTSORT:Speed Dating
Aish HaTorah
Dating
2000s fads and trends
Matchmaking