Speciality goods are a class of

consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good. W ...

. Consumer goods can be categorized into convenience goods, shopping goods, and specialty goods. The classification scheme is based on the way consumers purchase. This system is based on the definition that convenience and speciality goods are both purchased with a predetermined pattern in mind. In the case of the convenience good, the pattern is that the most accessible brand will be purchased; in the case of a speciality good, the pattern is that only a specific brand will be purchased. For example, if the

customer In sales, commerce, and economics, a customer (sometimes known as a Client (business), client, buyer, or purchaser) is the recipient of a Good (economics), good, service (economics), service, product (business), product, or an Intellectual prop ...

utilizes an outlet because it is the most accessible, it would be considered, for that customer at least, a convenience store; while one in which the consumer shops even if he has to go considerably out of his way to reach it, would be considered a speciality store. A shopping good is one in which the consumer does not have a predetermined pattern in mind. Likewise, a shopping store is one which the consumer will undertake a search to select a store to patronize.

Buying behavior

Brands of high consumer

loyalty Loyalty is a Fixation (psychology), devotion to a country, philosophy, group, or person. Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the obj ...

are less likely to lose sales because they are not in many outlets. A speciality good choice is made by the buyer with respect to its value of the product in his life. When a certain decision has been made, he is unlikely to change the loyalty associated with the product to some other brand. At that moment, the consumer does not worry about the availability of that product in his area of convenience.

References

* * * {{cite journal , journal=International Journal of Physical Distribution & Logistics Management , title=Selecting channels of distribution: a multi-stage process , first=Bruce, last=Mallen , volume=26, number=5, pages=5–21, doi=10.1108/09600039610757674 , year=1996 Goods (economics)