Sorted Food is a British

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel and food community created on 10 March 2010, by Benjamin Ebbrell, Michael Huttlestone, Jamie Spafford, and Barry Taylor. In addition to producing cooking videos and live events, Sorted Food publishes cookbooks and manages the subscription-based recipe app "Sidekick".

History

The Sorted Food YouTube channel was launched in March 2010 by school friends Jamie Spafford, Ben Ebbrell, Barry Taylor, and Mike Huttlestone from Hertfordshire. Around 2014, James Currie, who met Ebbrell in culinary school, joined as a developmental chef and later an on-camera personality. The channel's recipes are designed to be accessible to a wide audience, an approach originating from Ebbrell, the only founder with culinary training. Ebbrell initially suggested simple, affordable recipes for the others as an alternative to prepackaged meals. In May 2021, Currie left to pursue a career as a professional chef. The following month, Sorted Food announced Ankush 'Kush' Bhasin as their new head of food. Bhasin previously worked as a development chef at Belmond Le Manoir aux Quat'Saisons under

Raymond Blanc Raymond Blanc OBE (born 19 November 1949) is a French chef. Blanc is the chef at Le Manoir aux Quat' Saisons, a hotel-restaurant in Great Milton, Oxfordshire, England. The restaurant has two Michelin stars and scored 9/10 in the ''Good Food Guid ...

and as an executive sous-chef at Benares in Mayfair, London under Atul Kochhar.

Current content

In April 2021, the company had 12 employees based in

Tower Hill Tower Hill is the area surrounding the Tower of London in the London Borough of Tower Hamlets. It is infamous for the public execution of high status prisoners from the late 14th to the mid 18th century. The execution site on the higher gro ...

. By November 2022, this had increased to 25 employees. Sorted Food collaborates with various brands on sponsored content, including Visit The USA, Kenwood Kitchen Appliances, Ford,

Heinz The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz (), is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. ...

, Android, and

Blizzard A blizzard is a severe Winter storm, snowstorm characterized by strong sustained winds and low visibility, lasting for a prolonged period of time—typically at least three or four hours. A ground blizzard is a weather condition where snow th ...

. A portion of their video content focuses on travel and destination marketing, exploring foods, cuisines, and cultures from different locations.

Publishing

Sorted Food's first two

cookbook A cookbook or cookery book is a kitchen reference containing recipes. Cookbooks may be general, or may specialize in a particular cuisine or category of food. Recipes in cookbooks are organized in various ways: by course (food), course (appetize ...

s, ''A Recipe for Student Survival'' (2008) and ''A Rookies Guide to Crackin' Cooking'' (2012), were

self-published Self-publishing is an author-driven publication of any media without the involvement of a third-party publisher. Since the advent of the internet, self-published usually depends upon digital platforms and print-on-demand technology, ranging fr ...

through "Co-Incidence Ventures" in paperback and hardback editions. In 2012, they signed with

Penguin Books Penguin Books Limited is a Germany, German-owned English publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers the Bodley Head, only becoming a separate company the ...

, releasing the beginner's cookbook ''Beginners Get... Sorted'' and the

eBook An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. A ...

''Food with Friends'', also available in individual chapters. ''Desserts in Duvets'' followed in 2017, funded by a

Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...

campaign supported by their online community. In 2021, the company reprinted and sold copies of ''Can't be Arsed 1'' and ''2''.

Reach and awards

, the

channel has over 2.87 million subscribers and more than 1.28 billion video views with 2.5k videos. Sorted Food maintains a significant

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

presence, with followers across platforms like Twitter, Facebook, and Instagram. In 2014, they were ranked 4th in

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

's "30 Under 30: The Top Young People in Digital Media". Their accolades include the "Best Online Program - Entertainment Award" (2011

Banff World Media Festival Founded in 1979, the Banff World Media Festival (formerly known as the Banff World Television Festival) is an international media event held in the Canadian Rockies at the Banff Springs Hotel, Fairmont Banff Springs Hotel in Banff, Alberta, Canad ...

), the "New Media Award" (2014

Guild of Food Writers The Guild of Food Writers (GFW) is a professional association of food writers and broadcasters in the United Kingdom. It has around 600 authors, broadcasters, columnists and journalists among its members. In 2022 Delia Smith was presented with ...

awards), and the "Best Online Content" award (2017 UK Blog Award). They were also nominated for "Best Series of Videos" at the CMAs for their "Game Changers" collaboration with the US Tourism Board. Ebbrell won the Good Food Channel's '' Market Kitchen'' "next celebrity chef" competition. Sorted Food has been featured in various media outlets, including Observer Magazine, Good Morning Britain, Blue Peter, Heat, The Sun, Delicious Magazine, Russell Howard's Christmas special, Radio 2, BBC 5Live, Shortlist, TES, New Business Magazine, and Sky News in the UK, and The TODAY Show in the US.

References

External links

* * {{YouTube, u=sortedfood 2010 web series debuts British non-fiction web series cooking web series YouTube original programming