SoftRAM95
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SoftRAM and SoftRAM95 were system software products released by Syncronys Softcorp in the mid-1990s that claimed to increase or even double the available
random-access memory Random-access memory (RAM; ) is a form of Computer memory, electronic computer memory that can be read and changed in any order, typically used to store working Data (computing), data and machine code. A random-access memory device allows ...
in
Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
without the need for a hardware upgrade, which is possible using
memory compression Memory is the faculty of the mind by which data or information is Encoding (memory), encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future Action (philosophy), action. I ...
. However, it was later alleged the SoftRAM95 program utilized only a stub compression function that was incomplete. In July 1996, Syncronys Softcorp agreed to settle charges by the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
that the company "misrepresented and/or failed to substantiate the performance" of the products, although the agreement stipulated it "did not constitute an admission of a law violation." As part of the settlement, Syncronys Softcorp offered $10 rebates for affected consumers. The majority shareholders of the company in 1996 included its founding CEO, Daniel Taylor (30%), subsequent CEO, Rainer Poertner (14%), and Vice President of Technology Wendell Brown (7%). In a 1996 interview with Mc magazine, the CEO of Syncronys Softcorp, Rainer Poertner, took responsibility for forcing the software's release despite engineering team objections that the product's development was not yet complete. In 2006, the product was rated the third "Worst Tech Product of All Time" by ''
PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online-only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tec ...
'' behind AOL and
RealPlayer RealPlayer, formerly RealAudio Player, RealOne Player and RealPlayer G2, is a cross-platform media player (software), media player app, developed by RealNetworks. The media player is compatible with numerous container file formats of the multimed ...
(1999 version). Around 100,000 copies of SoftRAM and 600,000 copies of SoftRAM95 were sold overall.


Versions


SoftRAM

SoftRAM was designed for use with Windows 3.1. It was launched in March 1995 and sold more than 100,000 copies. Most out-of-memory errors in Windows 3.x were caused by the first megabyte of memory in a computer, the
conventional memory In DOS memory management, conventional memory, also called base memory, is the first 640 kilobytes of the memory on IBM PC or compatible systems. It is the read-write memory directly addressable by the processor for use by the operating system ...
, becoming full. Windows needed to allocate a Program Segment Prefix (PSP) in this area of memory for each program started. Some utilities prevented DLLs from allocating memory here, leaving more space for user programs. This was a standard technique also used by other memory optimization tools. SoftRAM also claimed to increase the amount of
virtual memory In computing, virtual memory, or virtual storage, is a memory management technique that provides an "idealized abstraction of the storage resources that are actually available on a given machine" which "creates the illusion to users of a ver ...
available by compressing the pages of
virtual memory In computing, virtual memory, or virtual storage, is a memory management technique that provides an "idealized abstraction of the storage resources that are actually available on a given machine" which "creates the illusion to users of a ver ...
stored in the swap file on the hard disk, which has the added effect of reducing the number of swap file reads and writes. The software also increased the size of the Windows
page file In computer operating systems, memory paging is a memory management scheme that allows the physical memory used by a program to be non-contiguous. This also helps avoid the problem of memory fragmentation and requiring compaction to reduce fra ...
, something achievable by users who are aware of how to change relevant system settings, without the cost of additional software.


SoftRAM95

SoftRAM95 was designed for
Windows 95 Windows 95 is a consumer-oriented operating system developed by Microsoft and the first of its Windows 9x family of operating systems, released to manufacturing on July 14, 1995, and generally to retail on August 24, 1995. Windows 95 merged ...
and was released in August 1995, selling more than 600,000 units. Its list price was
USD The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
$30. English version: When Windows 95 was launched, it was widely reported that software for the operating system would be "memory hungry," requiring at least 4 megabytes of memory and preferably 8 megabytes. Syncronys positioned SoftRAM95 as a cheaper alternative to buying more memory for those users who would otherwise be unable to run Windows 95.


FTC investigation

In December 1995, the German computing magazine ''
c't ''c't'' – (; ''Magazine for Computer Technology'') is a biweekly German computer magazine, published by the Heinz Heise, Heinz Heise publishing house of Hanover. file:Ct jubilaeum 30 turm.jpg, The 5.71 meter high tower from the 587 published ...
'' disassembled the program and reported it didn't do what was claimed in advertisements. Instead, data reportedly passed through the VxD unaltered with no compression, and the actual drivers were slightly modified versions of sample code from Microsoft's "Windows Development Kit". Still, the program purported to increase system resources by silently increasing the size of the swap file on Windows 3.1 and misrepresenting the current state of the system, leading the magazine to rate it as "placebo software." It was also reportedly compiled with the
debug In engineering, debugging is the process of finding the root cause, workarounds, and possible fixes for bugs. For software, debugging tactics can involve interactive debugging, control flow analysis, log file analysis, monitoring at the ap ...
flag on, so it ran slower than the original driver from Microsoft. Another test by ''
PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Mag ...
'' revealed SoftRAM95 took the same amount of time to move through systems that contained varying amounts of RAM. A later analysis by ''
Dr. Dobb's Journal ''Dr. Dobb's Journal'' (often shortened to ''Dr. Dobb's'' or DDJ) was a monthly magazine published in the United States by UBM Technology Group, part of UBM. It covered topics aimed at computer programmers. When launched in 1976, DDJ was the fi ...
'' concluded the same. The
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
began an investigation in late 1995, ultimately asserting that Syncronys' claims about SoftRAM95 were "false and misleading" and that "SoftRAM95 does not increase RAM in a computer using Windows 95; nor does the product enhance the speed, capacity, or other performance measures of a computer using Windows 95". This prompted the company to recall SoftRAM95 from the market in December 1995. Several individual customers filed suit against the company as well. When Syncronys settled with the FTC in July 1996, it agreed to offer a US$10 rebate to customers who requested it.


Bankruptcy

Syncronys filed for bankruptcy in July 1998 with $4.5 million of debt after releasing a dozen other poorly received tools. The company's final release, ''UpgradeAID 98'', claimed to allow users to downgrade from
Windows 98 Windows 98 is a consumer-oriented operating system developed by Microsoft as part of its Windows 9x family of Microsoft Windows operating systems. It was the second operating system in the 9x line, as the successor to Windows 95. It was Software ...
to Windows 95, duplicating an existing feature of Windows 98 for $39.95 (equivalent to $ in dollars). A large number of its creditors were customers who had not received their rebates for SoftRAM. Syncronys replaced its board and leadership and operated under
Chapter 7 bankruptcy Chapter 7 of Title 11 U.S. Code is the bankruptcy code that governs the process of liquidation under the bankruptcy laws of the United States. This is in contrast to bankruptcy under Chapter 11 and Chapter 13, which govern the process of ''re ...
until 2002. In 2006, the SEC revoked its securities and placed Syncronys in default for failing to file any financial reports since their 1998
Chapter 11 Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
bankruptcy event.


References


External links

* * {{cite web , author1=Raymond Chen , title=The inside story of the outside investigation of SoftRAM 95 , url=https://devblogs.microsoft.com/oldnewthing/20211111-00/?p=105897 , website=The Old New Thing , date=11 November 2021 Utilities for Windows Computer system optimization software 1995 software False advertising