The Dubai Desert Classic is a

European Tour The European Tour, currently titled as the DP World Tour for sponsorship reasons, and legally the PGA European Tour or the European Tour Group, is the leading men's professional golf tour in Europe. The organisation also operates the European ...

golf Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standa ...

tournament held on Majlis course at

Emirates Golf Club Emirates Golf Club, located in Al Thanyah Third, Dubai, United Arab Emirates, is a 36-hole golf course. It was built in 1988, with the clubhouse and facilities designed and delivered by Dubai architect BSBG (Brewer Smith Brewer Group), and, is th ...

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

, United Arab Emirates. In 1999 and 2000 it was held at

Dubai Creek Golf & Yacht Club Dubai Creek Golf & Yacht Club first opened in Dubai, UAE, in 1993, comprising an 18-hole par 71 championship golf course with a distinctively sail-shaped clubhouse. It was home to the first golf academy in the Middle East. The clubhouse comprises ...

, all other editions have been held at Emirates Golf Club.

History

When founded in 1989, it was the first European Tour event to be staged in the

Arabian Peninsula The Arabian Peninsula (, , or , , ) or Arabia, is a peninsula in West Asia, situated north-east of Africa on the Arabian plate. At , comparable in size to India, the Arabian Peninsula is the largest peninsula in the world. Geographically, the ...

, but is currently one of six. The tournament is part of a wider strategy, via a government program called "Dubai Golf", to develop both professional and casual golf tourism in Dubai. It has historically had one of the strongest fields on the European Tour due to "promotional" money paid to top golfers. The 1995 edition is notable for being the first live event broadcast on the

Golf Channel Golf Channel (also verbally referred to as simply "Golf" or "NBC Golf") is an American sports television network owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. Founded in Birmingham, Alabama, it is currently ba ...

, an American pay-television network. In September 2021, it was announced that the event would gain a new title sponsor, Slync.io, in 2022. The event was also added to the Rolex Series, with an increased prize fund of . The deal was terminated in September 2022. EGC2001

In January 2023, it was confirmed that

Hero MotoCorp Hero MotoCorp Limited is an Indian multinational motorcycle and scooter manufacturer headquartered in Delhi. It has a market share of about 30% in the Indian two-wheeler industry. The Munjal family, with its 34.75% stake, is the biggest shar ...

would become the new title sponsor of the event, beginning in 2023.

Winners

References

External links

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Coverage on European Tour's official site
{{coord, 25.086, 55.161, type:event_region:AE, display=title European Tour events Golf tournaments in the United Arab Emirates

Desert Classic The Desert Classic (currently known as The American Express for sponsorship reasons; previously known as the CareerBuilder Challenge, Palm Springs Golf Classic, the Bob Hope Desert Classic, the Bob Hope Chrysler Classic, and the Humana Challeng ...

Recurring sporting events established in 1989 1989 establishments in the United Arab Emirates Winter in the United Arab Emirates