The Simulmatics Corporation was a U.S.

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firm founded in 1959 that used

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s to target voters and consumers. One of its leading figures was

Ithiel de Sola Pool Ithiel de Sola Pool (October 26, 1917 – March 11, 1984) was an American academic who was a widely celebrated and often controversial figure in the field of social sciences and information technology. He did significant research on technology ...

. Professor of American History at

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Jill Lepore Jill Lepore is an American historian and journalist. She is the David Woods Kemper '41 Professor of American History at Harvard University and a staff writer at ''The New Yorker'', where she has contributed since 2005. She writes about American ...

wrote a book about the Simulmatics Corporation, titled ''If Then'', in 2020, and recorded an audio version broadcast by

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in 2021. The political novel '' The 480'' contains a fictional treatment of the Simulmatics Corporation's activities.

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