The Shubert family was responsible for the establishment of Broadway theaters in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

's Theater District, as the hub of the theatre industry in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. Through the Shubert Organization, founded by brothers Lee, Sam, and Jacob Shubert, they dominated the legitimate theatre and

vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment which began in France in the middle of the 19th century. A ''vaudeville'' was originally a comedy without psychological or moral intentions, based on a comical situation: a drama ...

in the first half of the 20th century.

History

The family's history in America began when Duvvid Schubart (

transliterate Transliteration is a type of conversion of a text from one script to another that involves swapping letters (thus '' trans-'' + '' liter-'') in predictable ways, such as Greek → and → the digraph , Cyrillic → , Armenian → or L ...

d to "Shubert") and his wife Katrina (Gitel) Helwitz left their native town of Vladislavov in the Russian Empire (now Kudirkos Naumiestis, Lithuania) with their eight children, two of whom died after the journey. They arrived in New York City from

Hamburg Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...

, via England, on June 12, 1881 on the ''S.S.'' ''Spain''. They then settled in

Syracuse, New York Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, United States. With a population of 148,620 and a Syracuse metropolitan area, metropolitan area of 662,057, it is the fifth-most populated city and 13 ...

."Shubert Brothers"
pbs.org, accessed August 29, 2009Kenrick, Joh

musicals101.com, accessed August 29, 2009 Due to their father's alcoholism, the three Shubert sons ( Lee Shubert, Sam S. Shubert, and Jacob J. Shubert) had to give up much of their formal education and instead go to work when they were still children. Lee and Sam sold newspapers outside the Bastable Theater, and David Belasco took notice of Sam and cast him in a small role in a play. Sam became enamored with the theatrical arts and went on to be promoted through a series of managerial jobs in Syracuse theatres, including program boy at the Bastable, assistant treasurer at the Grand Opera House, and treasurer of the Weiting. Lee and Jacob also began working in management roles in local theatres, and by 1900, the trio had acquired ownership of the Grand Opera House in Syracuse and the Herald Square Theatre in

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

.Jerry Stagg, ''The Brothers Schubert'' (1968) The three brothers broke the monopoly on the theatre-management industry (represented by the Theatrical Syndicate under Abe Erlanger and Mark Klaw) in the founding of their agency, known today as The Shubert Organization. By 1924, they owned 86 theatres in the United States, and operated, managed, or booked hundreds more."The Shubert Organization"
shubertorganization.com, accessed August 29, 2009 By 1942, they owned, leased, or managed 20 of New York City's approximately 40 legitimate theatres and controlled some 15 in other cities. By 1953, they had produced 600 shows under their credits and had booked 1,000 shows into their numerous theatres. In 1950, the federal government took the Shuberts to court, alleging that their business practices violated antitrust laws. In 1955, the

U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that turn on question ...

ruled that they were subject to and in violation of antitrust laws, so they sold 12 theatres in six cities and gave up the booking business, which, until then, had been the heart of their enterprise. As of 2024, the Shubert Organization owns 17 Broadway theatres in New York City, including the

Winter Garden Theatre The Winter Garden Theatre is a Broadway theatre at 1634 Broadway in the Midtown Manhattan neighborhood of New York City, New York, U.S. Originally designed by architect William Albert Swasey, it opened in 1911. The Winter Garden's current des ...

, the Shubert Theatre, and the Imperial Theatre. They also own two theatres outside of New York, the Shubert Theatre in

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and the Forrest Theatre in

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. Additionally, they own and operate two

off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...

facilities in New York City, Stage 42 and a 5-stage facility called New World Stages. They also managed the National Theatre in

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until 2013. Jerry Stagg identifies Lee Shubert as the key partner in the business, telling of how he built the most successful theatrical empire in history. Stagg characterizes the trio as vulgar and uneducated but acknowledges that they made a personal monopoly amassing millions of profits in the process. Entertainment and popular taste were the goals, rather than the enhancement of the dramatic arts. The Shuberts opened new theatre districts in many major American cities, employing thousands of people over the years. By 1924, they controlled 75 percent of all American theatres, producing 25 percent of all plays. In response, their actors created Actor's Equity as a labor union to counterbalance the Shuberts' power. When the

Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...

caused the

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...

of the Shuberts' corporate empire in 1933, their advisors urged them to retire and enjoy their accumulated wealth. Instead, the Shuberts sustained their business by pouring their own money into the venture. Thus, according to Stagg, the Shubert family almost single-handedly kept legitimate theatre alive in America.

Notable productions

Musical comedies

*''Chinese Honeymoon'' (1902) *''Winsome Winnie'' (1903) *''The Babes and the Baron'' (1905) *''The Dancing Duchess'' (1914)

Revues

*''Pioneer Days'' (1906) featuring Indians, cavalry, baby elephants, and chorus girls, directed by Lee Shubert *''The Passing Show'' (1912–24), annual musical

revue A revue is a type of multi-act popular theatre, theatrical entertainment that combines music, dance, and sketch comedy, sketches. The revue has its roots in 19th century popular entertainment and melodrama but grew into a substantial cultural pre ...

, rivaling

Florenz Ziegfeld Florenz Edward Ziegfeld Jr. (; March 21, 1867 – July 22, 1932) was an American Broadway impresario, notable for his series of theatrical revues, the ''Ziegfeld Follies'' (1907–1931), inspired by the '' Folies Bergère'' of Paris. He al ...

's Follies.

Operettas

*''The Blue Paradise'' (1915), and other

Sigmund Romberg Sigmund Romberg (July 29, 1887 – November 9, 1951) was a Hungarian-born American composer. He is best known for his Musical theatre, musicals and operettas, particularly ''The Student Prince'' (1924), ''The Desert Song'' (1926) and ''The New Moo ...

musicals

Family

The Shubert children: #Fannie Shubert (1868–1928). From her first marriage to Isaac Isaacs, she had three sons: Jesse Isaacs (1893–1904), Larry Shubert (1894–1965), and Milton Isaacs Shubert (1901–1967). Her second husband was William Weissager. #Sarah Shubert (1870–1934). Married to Edward Davidow. No children. # Lee Shubert (1871–1953), theatre owner/operator, producer. Married to Marcella Swanson (1900–1973). No children. # Sam S. Shubert (1878–1905), producer, writer, director, and theatre owner/operator; died in a Pennsylvania train accident # Jacob J. Shubert (1879–1963), producer, director, and theatre owner/operator. From his first marriage to Catherine Dealy, he had a son John Jason Shubert (1908–1962). #Dora (Debora) Shubert (1880–1951). From her marriage to Milton Wolf (1881–1955), she had a daughter, Sylvia Wolf Golde (1910–1981)

References

External links

* * ''Shubert Foundation biography'' * ''Shubert Archive'' {{Broadway theatres American theatre managers and producers Business families of the United States Jewish-American families Lithuanian Jews Shubert Organization Businesspeople from Syracuse, New York