Shpock is an online marketplace that allows users to list products for local sale. Shpock is developed and operated by the Austrian start-up Finderly GmbH and employs 102 people. Finderly GmbH is owned by Russmedia Equity Partners.

History

Shpock is a

portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.

meaning "Shop in your pocket" and was first available for free download for

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and Android devices in September 2012. The app was downloaded frequently within the first year. Their first financing came from their own funds and grants. Later, they were invested in by business angels. In 2013, the Norwegian media group

Schibsted Schibsted ASA is an international media group. The company has its headquarters in Oslo, Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The ...

announced a seven figures investment into Finderly GmbH. In September 2015, Schibsted announced to increase its stake from 82% to 91%. In 2016, the Shpock app was highly ranked in Germany in the

App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...

and in

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

, and in 2017, the Shpock app was one of the ten most loaded free

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

apps in

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

. As of October 2018, the app has been downloaded more than 50 million times on iOS and Android devices. In November 2018, Schibsted announced that it had purchased the remaining 9% of finderly GmbH from its founders, making it the sole owner of the company. A massive staff reduction was announced shortly after a change of management, with the goal of turning the previously loss-making company into a profitable business. In August 2020, Shpock

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

with a redesigned logo. In June 2021, Russmedia Equity Partners announced the acquisition of Shpock from Adevinta for an undisclosed sum.

Awards

In 2018, Shpock was a laureate at the award ceremony "Germany's best online portals 2018" in the "Market places private providers" category of the German Institute for Service Quality. Also in 2018, Shpock was awarded "Android Excellence App of 2018" in the Google Play Store, and Apple selected Shpock as a "Best of 2017" app in the category "Sustainability". At the Goldbach Youngstar Awards, Shpock was named "Youngest Brand in the 1st Half of 2018". In 2013, Shpock won the Futurezone Award in the category Apps and was awarded the Mingo special prize at the Content Award Vienna. At the “Show Your App Awards" in 2014, Shpock received the Silver app.{{Cite web, url=https://www.wuv.de/tech/show_your_app_award_die_besten_apps, title=Show Your App Award: Die besten Apps | W&V, first=Werben &, last=Verkaufen, date=May 15, 2014, website=www.wuv.de

External links

Official website

References

2016 establishments in Austria German companies established in 2016 Retail companies established in 2016 Internet properties established in 2016 Online marketplaces of Germany Companies based in Vienna

History

Awards

See also

External links

References