Shopsy is an Indian

B2C Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

platform launched by

Flipkart Flipkart Inc. is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as con ...

in July 2021.

History

Flipkart introduced Shopsy in July 2021 as a mobile app that allowed people in India to launch their own online reseller business. By August 2021, the app had adopted a zero-commission marketplace model. Later, Shopsy shifted its focus to become a B2C company. In December 2021, the app launched e-grocery services across 700 cities in India. In March 2022, Shopsy appointed Indian actor Sara Ali Khan as its brand ambassador. Shopsy was earlier helmed by Flipkart's SVP – Growth & Monetisation, Prakash Sikaria until July 2022. In the same month, Adarsh Menon, senior vice president, and head of new businesses at Flipkart, took over the leadership at Shopsy. In August 2022, Shopsy had 100 million users. In September 2022, the company launched Grand Shopsy Mela for direct customers and eventually introduced a vernacular search for addressing the non-English speaking demographic. As of December 2022, the mobile app had 11 lakh sellers with 68% of its customers coming from Tier-2 Indian cities. In February 2023, Flipkart announced that Shopsy accounted for 40% of its new customers.

Business model

Shopsy is a zero-commission marketplace model for sellers in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. It is a digital commerce initiative by Flipkart, the

Bengaluru Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...

-headquartered and Walmart-owned e-commerce company with over US$7.7 billion in annual revenue (FY 2022).

Awards

* Google Play Best of Users' Choice Award for 2022''.''

References

{{Reflist Companies of India Indian companies established in 2021