Shelton Leigh "Shelly" Palmer is an advertising, marketing and technology consultant, and business adviser. He is the Professor of Advanced Media in Residence at the

S. I. Newhouse School of Public Communications The Newhouse School of Public Communications (formally S. I. Newhouse School of Public Communications; also as the Newhouse School) is the communications and journalism school of Syracuse University in Syracuse, New York. The school was named af ...

Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...

and CEO of The Palmer Group, a tech strategy and solutions consulting practice. He is the former president of the

National Academy of Television Arts & Sciences The National Academy of Television Arts and Sciences (NATAS), also known as the National Television Academy until 2007, is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of televisio ...

(NATAS), New York chapter (NATAS/NY), and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer.

Education and career

Palmer completed his graduation from the

New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...

Tisch School of the Arts The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic, and media arts school of New York University. Founded on August 17, 1965, as the School of the Arts at New York University, Tisch ...

with a B.A. in direction and production of film and television in 1979. He started his career at age 12 as a musician. He wrote Meow Mix jingles and composed music for ''

Live with Regis and Kelly ''Live with Kelly and Mark'' (or simply ''Live'') is an American Broadcast syndication, syndicated breakfast television, morning talk show hosted by Kelly Ripa and Mark Consuelos. Executive produced by Michael Gelman, the ''Live with...'' show ...

'', ''

Spin City ''Spin City'' is an American sitcom television series that aired from September 17, 1996, to April 30, 2002, on ABC. Created by Gary David Goldberg and Bill Lawrence, the show is set in a fictionalized version of the New York City mayor's off ...

'' and

MSNBC MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel primarily broadcasts r ...

. The "Palmer News Package" is Palmer's arrangement of the Channel 2 News theme originating from

WBBM-TV WBBM-TV (channel 2) is a television station in Chicago, Illinois, United States, serving as the market's CBS network outlet. Owned and operated by the network's CBS News and Stations division, the station maintains studios on West Washington St ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

and has been used by stations across the country including WBBM's sister station

WCBS-TV WCBS-TV (channel 2), branded CBS New York, is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–lic ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, who commissioned the arrangement. Palmer produced ''HotPop'', which aired on

Starz Starz (stylized in all caps as STARZ; pronounced "stars") is an American pay television network owned by Starz Entertainment, and is the flagship property of Starz Inc. Launched in 1994 as a multiplex service of what is now Starz Encore, ...

/ Encore's Wam! Network. He also produced NBC Universal's ''Digital Life with Shelly Palmer'', and ''Live Digital with Shelly Palmer.''

Radio work

Palmer's first "full service" radio production client was The

ABC Television Network The American Broadcasting Company (ABC) is an American commercial broadcast television and radio network that serves as the flagship property of the Disney Entertainment division of the Walt Disney Company. ABC is headquartered on Riverside ...

. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production for

CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains computer data storage, data computers can read, but not write or erase. Some CDs, called enhanced CDs, hold b ...

, the

World Wide Web The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...

Interactive Television Interactive television is a form of Technological convergence#Media, media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV i ...

and other digital media.

Interactive television

Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC's

Monday Night Football ''Monday Night Football'' (often abbreviated as ''MNF'') is the branding used for broadcasts of National Football League (NFL) games that air on Monday nights. It originally ran on American Broadcasting Company, ABC from 1970 NFL season, 1970 t ...

Who Wants to Be a Millionaire? ''Who Wants to Be a Millionaire?'' (WWTBAM) is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and licensed by Sony Pictures Televis ...

and

The Academy Awards The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence in ...

. As

The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...

and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC's Celebrity Mole Yucatán received an

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...

in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.

Books

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Patents

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References

External links

Official Palmer website
* {{DEFAULTSORT:Palmer, Shelly Living people American television composers American television personalities American women television personalities Place of birth missing (living people) Year of birth missing (living people) Tisch School of the Arts alumni Syracuse University faculty