Shelly Martinez
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Shelly Leonor Martinez (born February 9, 1980) is an American model, actress, retired professional wrestler and valet. She is known for her work with World Wrestling Entertainment (WWE) on its ECW
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
under the ring name Ariel and for Total Nonstop Action Wrestling (TNA) under the ring name Salinas as valet to The Latin American Xchange (LAX). Martinez entered professional wrestling in December 2000. She worked mainly on the
independent circuit In professional wrestling, the independent circuit or indie circuit is the collective noun, collective name of independent professional wrestling promotions which are smaller than major televised promotions. It is roughly analogous to a minor lea ...
in
Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban ...
, using the name Desire, competing for promotions including Revolution Pro Wrestling, Ultimate Pro Wrestling and the
Empire Wrestling Federation The Empire Wrestling Federation (EWF) is an independent wrestling promotion based in Covina, California. It is owned and operated by Jesse Hernandez. The EWF is also tied to Hernandez's wrestling school, ''The School Of Hard Knocks''. The EWF is ...
(EWF). In April 2005, she signed a contract with WWE, and was assigned to their
developmental territory In sports, a farm team, farm system, feeder team, feeder club, or nursery club is generally a team or club whose role is to provide experience and training for young players, with an agreement that any successful players can move on to a highe ...
, Ohio Valley Wrestling (OVW). She moved to the ECW brand in mid-2006, and using a
gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...
of a
tarot reader Tarot card reading is a form of cartomancy whereby practitioners use tarot cards to purportedly gain insight into the past, present or future. They formulate a question, then draw cards to interpret them for this end. A traditional tarot deck con ...
, managed Kevin Thorn, while known as Ariel. In 2007, she was released from her WWE contract, and signed with TNA. Known as Salinas, she was associated with LAX, and managed both members of the team,
Homicide Homicide occurs when a person kills another person. A homicide requires only a volitional act or omission that causes the death of another, and thus a homicide may result from accidental, reckless, or negligent acts even if there is no inten ...
and Hernandez. She left TNA in September 2008, and appeared for several independent promotions until her retirement in 2017. Martinez is also known for her acting and modeling work. She was a contestant on the
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
show, '' The Search for the Next Elvira'', and has also appeared in films. She starred in ''The Notorious Jewel De'Nyle & Shelly Martinez'', a
softcore pornography Softcore pornography or softcore porn, is commercial still photography or film that has a pornographic or erotic component but is less sexually graphic and intrusive than hardcore pornography, defined by a lack of visual sexual penetration. So ...
video alongside Jewel De'Nyle, and has also posed nude on several occasions.


Professional wrestling career


Early career

Martinez began working as a model in order to further her
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
career. She also worked as an actress, and after being cast in an
independent film An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies (or, i ...
about wrestling, she was introduced to a wrestling promoter and trainer. She trained at his school for two and a half years. Martinez first wrestled in Southern California under the ring name Desire, appearing in several
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independe ...
promotions such as Revolution Pro Wrestling,
Empire Wrestling Federation The Empire Wrestling Federation (EWF) is an independent wrestling promotion based in Covina, California. It is owned and operated by Jesse Hernandez. The EWF is also tied to Hernandez's wrestling school, ''The School Of Hard Knocks''. The EWF is ...
(EWF) and Ultimate Pro Wrestling (UPW), where she worked as the storyline sister of Kyra. While in UPW, she also competed under the name Halloween Barbie. She also had a run in Women's Extreme Wrestling, where she played the storyline cousin of Mercedes Martinez. On July 19, 2002, Martinez, under the name Desire, teamed with Threat to win the vacant
EWF Tag Team Championship The EWF Tag Team Championship is the tag team professional wrestling title in the Southern California-based Empire Wrestling Federation independent promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing ...
in a battle royal. They held the championship for 28 days, before losing it to PHAT (Eric Matlock and Devon Willis) on August 16. In December 2004, Martinez trained at World Wrestling Entertainment (WWE)'s
developmental territory In sports, a farm team, farm system, feeder team, feeder club, or nursery club is generally a team or club whose role is to provide experience and training for young players, with an agreement that any successful players can move on to a highe ...
, Ohio Valley Wrestling (OVW) for a few weeks.


World Wrestling Entertainment


Ohio Valley Wrestling (2005–2007)

In April 2005, Martinez signed a developmental contract with WWE. By July of that year she had begun training and wrestling in their primary developmental territory OVW, using simply "Shelly" as a ring name. Her first role there had her, along with Beth Phoenix, acting as co-manager for Aaron Stevens. As part of her affiliation with Phoenix and Stevens, Shelly had an erotic
gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...
, with a relationship between all three being implied. She was involved in a scripted rivalry with Alexis Laree, with Shelly and Phoenix attacking her on several occasions and the pair wrestled her in
handicap matches Handicapped or handicap may refer to: In sports and games *Handicapping, various methods of levelling the outcome in a competitive sport or game: **Handicap race (disambiguation) **Handicap (chess) **Handicap (golf) **Handicap (go) **Handicap (sail ...
. In her first singles match in OVW Shelly defeated Laree on October 29. Shelly and Phoenix also appeared together on the January 27, 2006, episode of ''
Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is ...
'' as part of The Heart Throbs ( Romeo Roselli and Antonio Thomas) "Throb-o-Meter" section, dancing in the ring with the team and teasing a kiss, before being interrupted by Trevor Murdoch. In February 2006, Shelly began a gimmick of being obsessed with Paul Burchill, who was using a
pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
gimmick on ''SmackDown!''. It began at the television tapings on February 1, when Burchill had picked her up to perform a piledriver, but instead carried her backstage after looking at her panties. This obsession provoked a feud with Phoenix, when Shelly attacked Phoenix who was attempting to stop Shelly from attacking
Cherry A cherry is the fruit of many plants of the genus '' Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The ...
during a match between Burchill and Deuce Shade. As part of the feud, Shelly and Phoenix competed against each other in several matches, including a street fight at the television tapings on April 19. On the May 6 episode of ''
Velocity Velocity is the directional speed of an object in motion as an indication of its rate of change in position as observed from a particular frame of reference and as measured by a particular standard of time (e.g. northbound). Velocity i ...
'', Shelly appeared as Burchill's valet for his match against Road Warrior Animal, and was referred to as his "buxom wench". Returning to OVW, she became involved in Seth Skyfire's ongoing feud with Mike "The Miz" Mizanin and Roni Jonah. Upon her debut on the ECW
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
in mid-2006, Martinez began using the ring name Ariel in OVW as well. In November 2006, Ariel unsuccessfully challenged Beth Phoenix for the OVW Women's Championship. Her final appearance in OVW came on January 25, 2007, when she and Jon Bolen defeated Stevens and Phoenix.


ECW (2006–2007)

In mid-2006, Martinez joined the ECW brand as Ariel, a tarot reading fortune teller. Originally, Martinez was to be part of a ' vampire' faction with
Gangrel David William Heath (born February 16, 1969) is an American semi-retired professional wrestler. He is best known for his appearances in the World Wrestling Federation (WWF) from 1998 to 2001 and intermittently throughout the mid-2000s under the ...
and Kevin Thorn; however, the faction did not materialise on television. Instead, Ariel and Thorn began appearing in vignettes together, and on July 25, Thorn made his in-ring debut with Ariel acting as his valet. Ariel then increased her ringside presence during Thorn's matches, often interfering in his matches, and Thorn began a scripted feud with Balls Mahoney. In order to counteract Ariel's interference, Mahoney began bringing in Francine as an equalizer. Ariel made her ECW in-ring debut against Francine on September 26 in an "Extreme Catfight", which ended as a no contest due to interference from both Thorn and Mahoney. The two teams feuded until early October, until Francine was released by WWE. During a match between Thorn and CM Punk, Kelly Kelly interfered in order to help Punk. As a result, Punk won the match, and Ariel and Thorn attacked Kelly after the match. At the December to Dismember pay-per-view, Thorn and Ariel defeated Kelly and Kelly's on-screen boyfriend Mike Knox in a mixed tag team match, after Knox walked out on Kelly. The next week on ''ECW'', Ariel lost to Kelly in a singles match, when Kelly utilized a schoolgirl for the victory. On February 6, 2007, Ariel and Thorn joined Elijah Burke, Matt Striker, and
Marcus Cor Von Montaque "Monty" Brown (born April 13, 1970) is an American retired professional wrestler and NFL linebacker. In professional wrestling, he is best known for his time with Total Nonstop Action Wrestling (TNA) where he wrestled under his real n ...
in forming the New Breed stable. Ariel began accompanying the New Breed to the ring during their matches, and appeared at WrestleMania 23, managing the New Breed during their match against the ECW Originals. Shortly afterward, Burke announced a match between Thorn and CM Punk, after Punk had betrayed the New Breed, but Thorn lost. After the match, Thorn quit the New Breed, as none of the other members interfered during the match to help him. A few weeks later, on May 18, 2007, Martinez was released from her WWE contract. In a 2013 interview, Martinez blamed her release on a confrontation with
Dave Batista David Michael Bautista Jr. (born January 18, 1969) is an American actor and retired professional wrestler. He had several stints in WWE between 2002 and 2019. In his acting career, he is most widely known for his portrayal of Drax the Dest ...
.


Total Nonstop Action Wrestling (2007–2008)

At the Bound for Glory pay-per-view in October 2007, Martinez participated in a Knockout Gauntlet battle royal to crown the first TNA Knockout Champion, which was won by Gail Kim. Shortly afterward, a masked member of The Latin American Xchange (LAX) began interfering in LAX's matches to help them gain victories and attacking The Rock 'n Rave Infection's valet, Christy Hemme. At the Final Resolution pay-per-view in January 2008, the mystery masked wrestler was unveiled as Martinez after attacking Hemme again. On the following episode of '' Impact!'',
Homicide Homicide occurs when a person kills another person. A homicide requires only a volitional act or omission that causes the death of another, and thus a homicide may result from accidental, reckless, or negligent acts even if there is no inten ...
and Hernandez gave her the name "Salinas". Salinas then began accompanying Homicide and Hernandez to the ring as their valet. She made her in-ring debut for TNA in a singles against Awesome Kong, and was quickly defeated. She then began competing more frequently in matches, including
intergender Non-binary and genderqueer are umbrella terms for gender identities that are not solely male or femaleidentities that are outside the gender binary. Non-binary identities fall under the transgender umbrella, since non-binary people typically ...
tag team matches alongside Homicide and Hernandez. Salinas participated at
Lockdown A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely. The term is used for a prison ...
in the first ever " Queen of the Cage" match, which was won by Roxxi Laveaux. After a Knockouts "Makeover Battle Royal" was announced for the Sacrifice pay-per-view, where one Knockout would get their head shaved, Salinas competed in a match to gain immunity from the head shaving on the May 8 episode of '' Impact!'', but was unsuccessful. At Sacrifice, the "Makeover Battle Royal" was won by Gail Kim, and Roxxi Laveaux had her head shaved. The same night, Salinas and Hector Guerrero were in the corner of LAX as they won the TNA World Tag Team Championship. As part of LAX's feud with Beer Money, Inc., Salinas wrestled their manager Jackie Moore on ''Impact!'' in June 2008, but lost by submission. She participated in a
gauntlet Gauntlet or the gauntlet may refer to: Common uses *Gauntlet (glove), protective gloves used as a form of armor *Running the gauntlet, a form of physical punishment Arts, entertainment, and media Fictional characters *Gauntlet (comics), a Marvel ...
battle royal match for the number one contendership to the TNA Women's Knockout Championship, but was unsuccessful, and a few weeks later lost a three-on-one handicap match to Awesome Kong and The Beautiful People ( Velvet Sky and Angelina Love). After Beer Money, Inc. won the TNA World Tag Team Championship from LAX, the two teams began feuding, and at No Surrender in September, Salinas was attacked off camera by their manager Jackie Moore. This storyline was put in place as a way to take Martinez off television, as she had quit TNA to film an Italian thriller movie.


Later career (2008–2017)

Martinez wrestled under her real name for the Perros del Mal promotion in Mexico. Martinez is part of both World Independent Ladies Division and World Wrestling Fan Xperience in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
. Martinez has also appeared as a valet for Dragon Gate USA. Beginning in 2010, Martinez began appearing for Championship Wrestling From Hollywood. She defeated Lucky O'Shea in her debut match for the promotion in August 2010. In 2013, she was briefly associated with Todd Chandler, before switching her affections to Ricky Mandel, appearing as his storyline girlfriend. On May 10, 2014, Martinez and
J. T. Dunn Johnny Davis Jr. (born December 5, 1989) is an American professional wrestler, better known by his ring name J. T. Dunn. Since debuting in December 2009, Dunn has worked extensively across the United States for promotions such as All Elite Wre ...
competed in the 2014
WSU Queen and King of the Ring The WSU King and Queen of the Ring is an annual professional wrestling mixed tag team tournament promoted by Women Superstars Uncensored (WSU). From 2006 to 2012, WSU co-promoted the tournament with National Wrestling Superstars (NWS), but in 2013 p ...
tournament, losing to the team of Candice LeRae and Joey Ryan. In 2016, Martinez appeared on TNA's One Night Only: Knockouts Knockdown 4, where she fought Rebel in a losing effort. Martinez announced her retirement from professional wrestling in May 2017.


Other media

She also starred in a pin-up film titled ''American Pinups Vol. 2''. Martinez collaborated with Jewel De'Nyle on an all-female spanking and soft-core bondage video entitled ''The Notorious Jewel De'Nyle & Shelly Martinez''. In October 2009, Martinez posed nude for a contest called "THE 1 Contest". In November 2012, Martinez appeared on the fourth season of the ''Bad Girls Club'' spin-off '' Love Games: Bad Girls Need Love Too''. She starred in the
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independe ...
supernatural Supernatural refers to phenomena or entities that are beyond the laws of nature. The term is derived from Medieval Latin , from Latin (above, beyond, or outside of) + (nature) Though the corollary term "nature", has had multiple meanings si ...
horror movie ''Dead Things''. In addition, she was a contestant on the reality show '' The Search for the Next Elvira'', which debuted October 13, 2007, on the Fox Reality Channel. Martinez appears in the beginning of the
Mötley Crüe Mötley Crüe is an American heavy metal band formed in Los Angeles in 1981. The group was founded by bassist Nikki Sixx, drummer Tommy Lee, lead guitarist Mick Mars and lead singer Vince Neil. Mötley Crüe has sold over 100 million albu ...
hit music video for " Saints of Los Angeles". In May 2011, Martinez,
Raven A raven is any of several larger-bodied bird species of the genus ''Corvus''. These species do not form a single taxonomic group within the genus. There is no consistent distinction between "crows" and "ravens", common names which are assigned ...
, and Cheerleader Melissa filmed the music video for the
Smashing Pumpkins Smash may refer to: People * Smash (wrestler) (born 1959), professional wrestler * Moondog Rex, another professional wrestler who briefly wrestled as the original Smash, before being replaced by the above. * DJ Smash, DJ and music producer Ar ...
hit song " Owata". As of late 2011, Martinez has been the official Hollywood event correspondent and the hostess for the horror news website MoreHorror.com. She appears as herself in the ''
1000 Ways to Die ''1000 Ways to Die'' is an American anthology television series that aired on Spike from May 14, 2008 to July 15, 2012, and also aired on Comedy Central during its run. The program recreates unusual supposed deaths, true events, and debunked ...
'' segment "Slippery When Dead."


Personal life

Martinez is of Mexican descent. She is an advocate of
medical marijuana Medical cannabis, or medical marijuana (MMJ), is cannabis and cannabinoids that are prescribed by physicians for their patients. The use of cannabis as medicine has not been rigorously tested due to production and governmental restrictio ...
and is also as an animal rights activist.


Championships and accomplishments

*
Empire Wrestling Federation The Empire Wrestling Federation (EWF) is an independent wrestling promotion based in Covina, California. It is owned and operated by Jesse Hernandez. The EWF is also tied to Hernandez's wrestling school, ''The School Of Hard Knocks''. The EWF is ...
**
EWF Tag Team Championship The EWF Tag Team Championship is the tag team professional wrestling title in the Southern California-based Empire Wrestling Federation independent promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing ...
( 1 time) – with Threat *''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four W ...
'' ** Worst Match of the Year (2016) vs. Rebel at Knockouts Knockdown 2016


References


External links

* * * {{DEFAULTSORT:Martinez, Shelly 1980 births American female models American female professional wrestlers American professional wrestlers of Mexican descent Living people Professional wrestling managers and valets 21st-century American women American actresses of Mexican descent People from Chino, California