The Seven Guide was a datacast channel provided by the
Seven Network
The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australi ...
to
digital television
Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advanc ...
viewers in
Australia. It began broadcasting on 6 September 2002. The channel was broadcast 24 hours a day. The channel was available to viewers on channel 77 in
Sydney,
Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
,
Brisbane
Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
,
Adelaide
Adelaide ( ) is the list of Australian capital cities, capital city of South Australia, the state's largest city and the list of cities in Australia by population, fifth-most populous city in Australia. "Adelaide" may refer to either Greater A ...
and
Perth
Perth is the list of Australian capital cities, capital and largest city of the Australian states and territories of Australia, state of Western Australia. It is the list of cities in Australia by population, fourth most populous city in Aust ...
. The guide was also modified for state-based news and program promotions. The guide initially launched in
Sydney and
Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
, with
Brisbane
Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
,
Adelaide
Adelaide ( ) is the list of Australian capital cities, capital city of South Australia, the state's largest city and the list of cities in Australia by population, fifth-most populous city in Australia. "Adelaide" may refer to either Greater A ...
and
Perth
Perth is the list of Australian capital cities, capital and largest city of the Australian states and territories of Australia, state of Western Australia. It is the list of cities in Australia by population, fourth most populous city in Aust ...
launching the guide later in 2003. The channel ceased broadcasting on 4 July 2008.
Features
The Seven Guide featured a twenty-four-hour television guide for the programming of
Channel Seven. The channel also provided realtime news twenty-four hours a day, which included breaking news reports and local news reports from state-based news rooms. Also, realtime weather reports for Australia, occasionally localised for state-based markets including wild weather alerts and traffic reports.
Live Preview
A live video preview of Seven was available on the Seven Guide. The live video preview was also accompanied by a Now On and Coming Up television guide.
Advertising
The Seven Guide advertised new and high rating television programs from Seven via a small billboard loop. The advertising contained program information and broadcast times, that were modified for different time zones and state-based programming. Following the introduction of
Seven HD
7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007 featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. The ...
, the small billboard loop contained what's on during the week.
Identity
The Seven Guides' onair look changed several times since September 2002 when the channel launched. The channel initially had a Red and White theme, with a modern design. The channel featured a smaller 4:3 ratio preview of Seven, and a Seven news ticker at the bottom.
In January 2005, the Seven Guide had a revamp of its on-air presentation. The design became simpler, and allowed for a higher concentration of text. The channel featured a larger 4:3 ratio preview of Seven, and a Seven News and weather ticker at the bottom.
The new onair identity of the Seven Guide launched on 12 June 2008. However this identity was dropped for the previous identity on the right on 15 June 2008 for the closure of Seven Guide on 4 July.
See also
*
Nine Guide
The Nine Guide was a television datacast channel provided by the Nine Network to digital television viewers in Australia. It began broadcasting on 21 August 2001, in Sydney broadcasting 24 hours a day. The channel expanded to fellow Nine Netw ...
*
Ten Guide
The Ten Guide was a television channel provided by Network Ten to digital television viewers in Australia. It began broadcasting on 1 July 2004 network-wide simultaneously on Network Ten in Sydney, Melbourne, Brisbane, Adelaide, and Perth and ...
References
{{Australian free-to-air television networks
Seven Network
Television channels and stations established in 2002
Television channels and stations disestablished in 2008
English-language television stations in Australia
Digital terrestrial television in Australia
Defunct Australian television channels
2002 establishments in Australia