Sensational spelling is the deliberate

spelling Spelling is a set of conventions for written language regarding how graphemes should correspond to the sounds of spoken language. Spelling is one of the elements of orthography, and highly standardized spelling is a prescriptive element. Spelli ...

of a word in a non-standard way for special effect.

Branding

Sensational spellings are common in advertising and product placement. In particular, brand names such as Krispy Kreme Doughnuts (''crispy cream''), Weet-Bix (''wheat'', with ''bix'' being derived from ''biscuits''),

Blu-ray Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...

(''blue''), Kellogg's Froot Loops (''fruit'') or

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...

's Playskool (''school'') may use unexpected spellings to draw attention to or trademark an otherwise common word.

In popular music

Some bands in the mid-1960s (e.g.

The Byrds The Byrds () were an American Rock music, rock band formed in Los Angeles, California, in 1964. The band underwent multiple lineup changes throughout its existence, with frontman Roger McGuinn (known as Jim McGuinn until mid-1967) being the so ...

and

The Monkees The Monkees were an American pop rock band formed in Los Angeles in the mid-1960s. The band consisted of Micky Dolenz, Davy Jones (musician), Davy Jones, Michael Nesmith, and Peter Tork. Spurred by the success of ''The Monkees (TV series), Th ...

) adopted sensational spelling. The Turtles successfully resisted an effort by their label, White Whale Records, to name them "The Tyrtles." Although similar,

The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...

is a

word play Word play or wordplay (also: play-on-words) is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, ph ...

that fuses 'beat' and 'beetles'. Other examples include

Def Leppard Def Leppard are an English Rock music, rock band formed in Sheffield in 1977. Since 1992, the band has consisted of Rick Savage (bass, backing vocals), Joe Elliott (lead vocals), Rick Allen (drummer), Rick Allen (drums), Phil Collen (guitar, ...

("deaf

leopard The leopard (''Panthera pardus'') is one of the five extant cat species in the genus ''Panthera''. It has a pale yellowish to dark golden fur with dark spots grouped in rosettes. Its body is slender and muscular reaching a length of with a ...

") and

Led Zeppelin Led Zeppelin were an English rock music, rock band formed in London in 1968. The band comprised vocalist Robert Plant, guitarist Jimmy Page, bassist-keyboardist John Paul Jones (musician), John Paul Jones and drummer John Bonham. With a he ...

, in which "lead" was deliberately misspelled to make clear it is pronounced (as in the metal lead) rather than the other pronunciation of "lead", (as in "lead singer", "lead guitarist", etc.)

References

{{Reflist Nonstandard spelling Brands

Branding

In popular music

See also

References