Schooner is a regional

lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...

style

beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...

of the eastern Canadian provinces. It has an alcohol content of 5.0%

ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...

and is brewed at the Oland Brewery in Halifax,

Nova Scotia Nova Scotia is a Provinces and territories of Canada, province of Canada, located on its east coast. It is one of the three Maritime Canada, Maritime provinces and Population of Canada by province and territory, most populous province in Atlan ...

. They are currently sold by Labatt Breweries of Canada.''Schooner'', PEI Liquor Control Commission, https://liquorpei.com/products/schooner/

History

First brewed by sailing enthusiast and brewer

Sidney Culverwell Oland Sidney Culverwell Oland (17 June 1886, Dartmouth, Nova Scotia – 17 November 1977, Halifax, Nova Scotia) was an owner of Oland Brewery and philanthropist. He made significant contributions to the military, the arts and the cultural life of Nova S ...

in the 1950s, Schooner beer was named after the famous racing and fishing vessel the

schooner A schooner ( ) is a type of sailing ship, sailing vessel defined by its Rig (sailing), rig: fore-and-aft rigged on all of two or more Mast (sailing), masts and, in the case of a two-masted schooner, the foremast generally being shorter than t ...

'' Bluenose''. A replica schooner, '' Bluenose II'', was built by the Oland family in 1963. The Oland family (not to be confused with the

Saint John, New Brunswick Saint John () is a port#seaport, seaport city located on the Bay of Fundy in the province of New Brunswick, Canada. It is Canada's oldest Municipal corporation, incorporated city, established by royal charter on May 18, 1785, during the reign ...

relatives who still own and operate Moosehead Brewery) used ''Bluenose II'' as both a private yacht and as a promotion for the beer brand. An illustration of the ship is found on the label as well as the cap. Sidney Oland donated the schooner to the Province of Nova Scotia in 1971. The Oland family sold their breweries to

Labatt Labatt Brewing Company Limited () is a Anheuser-Busch InBev-owned brewery headquartered in Toronto, Ontario, Canada. Founded in 1847, Labatt is the largest brewer in Canada. In 1995, it was purchased by Belgian brewer Interbrew. In 2004, Interb ...

in 1971, and Schooner has since been produced under the

InBev InBev () was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...

umbrella.

Vintage marketing

Once a popular brand of beer in eastern

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, Schooner had many memorable advertising campaigns that included such taglines as ''"The Schooner, the better"'', ''"I'd sooner have a Schooner"'', and ''"Quaff a Schooner Beer"''. Although the marketing campaigns have long since ceased, Schooner is still carried by liquor stores across the

Maritime provinces The Maritimes, also called the Maritime provinces, is a region of Eastern Canada consisting of three provinces: New Brunswick, Nova Scotia, and Prince Edward Island. The Maritimes had a population of 1,899,324 in 2021, which makes up 5.1% of ...

References

{{Reflist AB InBev brands Labatt Brewing Company Canadian beer brands Alcohol in Nova Scotia

History

Vintage marketing

See also

References