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Sbarro, LLC ( : stylized in
all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...
) is an American
fast food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...
that specializes in New York–style pizza sold by the slice and other Italian-American cuisine. In 2011, the company was ranked 15th in foreign sales among U.S.-based quick-serve and fast-casual companies by ''QSR Magazine''. In 2008, Sbarro was rated the No. 1 Quick Service Restaurant in the Italian segment by ''
Entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
'' magazine. However, diners and critics have criticized the quality of the food, with some suggesting a link between food quality and the company's two bankruptcies. Sbarro has over 600 locations in 28 countries. Sbarro stores are located in
shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...
s,
department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store made ...
,
airport An airport is an aerodrome with extended facilities, mostly for commercial Aviation, air transport. They usually consist of a landing area, which comprises an aerially accessible open space including at least one operationally active surf ...
s, service areas, and
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campus A campus traditionally refers to the land and buildings of a college or university. This will often include libraries, lecture halls, student centers and, for residential universities, residence halls and dining halls. By extension, a corp ...
es, as well as in
The Pentagon The Pentagon is the headquarters building of the United States Department of Defense, in Arlington County, Virginia, across the Potomac River from Washington, D.C. The building was constructed on an accelerated schedule during World War II. As ...
, American
naval base A naval base, navy base, or military port is a military base, where warships and naval ships are docked when they have no mission at sea or need to restock. Ships may also undergo repairs. Some naval bases are temporary homes to aircraft that usu ...
s, and
casino A casino is a facility for gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shops, cruise ships, and other tourist attractions. Some casinos also host live entertainment, such as stand-up comedy, conce ...
s.


History


20th century

Sbarro was founded in 1956 by Gennaro and Carmela Sbarro. The couple and their three sons, Joseph, Mario, and Anthony, immigrated to America from
Naples Naples ( ; ; ) is the Regions of Italy, regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its Metropolitan City of N ...
, Italy. The same year, the Sbarro family opened their first salumeria (an Italian grocery store) at 1701 65th Street and 17th Avenue in Bensonhurst,
Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
, New York, which became popular for its fresh food and
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...
fare. Its original location closed in 2004. The success of the Sbarro Salumeria led to the opening of additional locations in the
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
metropolitan area. In 1970, Sbarro opened its first mall-based restaurant in Brooklyn's Kings Plaza Shopping Center. One of their busiest outlets was one of two which were both located in the World Trade Center, with the busiest in the mall underneath the complex, while the other was at the observation deck on the South Tower. However, both outlets were destroyed during the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
in 2001. The first Sbarro in the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
was opened in 1990. As of 2023, the nation currently has 56 stores.


21st century

In early 2007, Sbarro was acquired by
MidOcean Partners MidOcean Partners is a New York City , New York based alternative asset management firm that specializes in mid-sized private equity and alternative leveraged investments. The firm, founded in February 2003, is based in Midtown Manhattan. MidOc ...
, a
private equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
firm with offices in New York and London. The company filed for
Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
protection on April 4, 2011. At the time it was ranked by Pizza Today as the country's fifth-largest pizza chain. It was the third-largest pizza chain to declare bankruptcy in less than a year. Earlier,
Round Table Pizza Round Table Pizza is a Restaurant chain, chain and Franchising, franchise of pizza parlors in the Western United States. The first Round Table Pizza restaurant was opened in 1959, and the company has over 400 restaurants. The company is headquarte ...
(ranked no. 10) and
Uno Chicago Grill Uno Pizzeria & Grill (formerly Pizzeria Uno and Uno Chicago Grill), or more informally as Uno’s, is a United States-origin franchised pizzeria restaurant chain under the parent company Uno Restaurant Holdings Corporation. Uno Pizzeria and Gril ...
(ranked no. 11), through its parent Uno Restaurant Holdings, filed bankruptcy. Uno has since emerged. In November 2011, Sbarro was granted court approval to emerge from bankruptcy under a plan requiring restructuring and ceding ownership to lenders; 25 sites were closed. In January 2012, James J. Greco was brought in as CEO of Sbarro to implement a turnaround plan as the company emerged from bankruptcy. Sbarro rebranded, updating its pizza recipe, food offerings, and branding, and bringing fresh ingredients back to the forefront of the menu. The first Sbarro in the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
was opened in 1990. As of 2023, the nation currently has 56 stores. On March 15, 2012, Sbarro announced a franchise agreement with Upper Crust Foods Pvt. Ltd. to open restaurants in the Indian state of
Maharashtra Maharashtra () is a state in the western peninsular region of India occupying a substantial portion of the Deccan Plateau. It is bordered by the Arabian Sea to the west, the Indian states of Karnataka and Goa to the south, Telangana to th ...
. The franchise will develop and operate the restaurants. In July 2015, Sbarro announced that they planned to expand to 50 outlets in two years, from the 17 they had then. In March 2013, Sbarro announced that J. David Karam would be the next CEO of the company. In March of the following year, the company again filed for Chapter 11 bankruptcy protection. Sbarro announced on June 3, 2014, that they had exited from bankruptcy protection on June 2 based on a reorganization plan as approved by the court on May 19. One hundred and eighty-two locations were closed and the company announced plans to move its headquarters from
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
to
Columbus, Ohio Columbus (, ) is the List of capitals in the United States, capital and List of cities in Ohio, most populous city of the U.S. state of Ohio. With a 2020 United States census, 2020 census population of 905,748, it is the List of United States ...
. In January 2015, Sbarro's logo changed from a design resembling the Italian national flag, to an outline of a pizza slice in red and green, with the words "NYC.1956" to recollect the establishment's Brooklyn origins. In 2016, Sbarro had 318 locations in the U.S., less than half of 12 years earlier. The decline of mall food courts and changing dietary choices among Americans are felt to be the major factors in Sbarro's regression.


Entering the UK market

On November 5, 2020, Sbarro announced it had agreed a partnership with the
EG Group EG Group Limited is a British operator of filling stations, convenience stores and Fast-food restaurant, food service providers across Europe, the United States and Australia. It was founded in Blackburn in 2001 by brothers Mohsin and Zuber Iss ...
, a UK-based retail group, to enter the UK market, with the first store opening in EG’s Armada location in
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
, West Midlands. As of June 22, 2022, Sbarro has 15 stores in the UK, 7 of which are located within the North West of
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
. It plans to expand its locations throughout 2022. Sbarro also have partnerships with
Asda Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
, and the sites from EG Group transferred to EG On the Move.


Response to the 2022 Russian invasion of Ukraine

During the
2022 Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
, Sbarro Pizza refused to join the international community's withdrawal from the Russian market. Research from
Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...
that covered how companies were reacting to Russia's invasion identified Sbarro in the worst category of "Digging In", meaning "Defying Demands for Exit: companies defying demands for exit/reduction of activities". They received the lowest possible grade for continuing business as usual.


Pizza Cucinova

In October 2013, Sbarro opened the first location of their fast-casual concept called Pizza Cucinova. The restaurants featured Neapolitan-style pizzas made to order with fresh, high-end ingredients and baked in woodstone ovens in under three minutes. Pizza Cucinova had multiple locations in
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
and
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
before closing in 2020 due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
.


See also

* List of pizza chains of the United States *
Sbarro restaurant suicide bombing A Palestinian suicide attacks, Palestinian suicide bombing at a pizzeria in downtown Jerusalem on 9 August 2001 killed 16 people, including seven children and a pregnant woman. A further 130 were wounded. The attack occurred during the Second I ...


References


External links

* {{Portal bar, New York (state), Companies, Food Companies based in the Columbus, Ohio metropolitan area Restaurants established in 1956 Multinational companies headquartered in the United States Pizza chains of the United States Pizza franchises Pizzerias in New York City Fast casual restaurants Fast-food chains of the United States Privately held companies based in Ohio Companies that filed for Chapter 11 bankruptcy in 2011 Companies that filed for Chapter 11 bankruptcy in 2014 1956 establishments in New York City American companies established in 1956 Defunct restaurant chains in Israel Restaurants in Ohio Italian-American culture in New York City