Breville Group Limited, or simply Breville, is an Australian multinational manufacturer and marketer of

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. The domestic application attached to ...

s, headquartered in

Alexandria Alexandria ( ; ) is the List of cities and towns in Egypt#Largest cities, second largest city in Egypt and the List of coastal settlements of the Mediterranean Sea, largest city on the Mediterranean coast. It lies at the western edge of the Nile ...

, an inner suburb of

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...

, Australia. The company's brands include Breville, Sage, Kambrook, Baratza, and LELIT. Breville markets its products worldwide using its namesake Breville brand, except in Europe, where the Sage brand is used. Breville is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens.'Breville 800 Class Espresso Machine', 2003
Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13. , the company also manufactured "Creatista" coffee machines for

Nespresso Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Vevey, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules (or ''pods'' in machines for home or professional use), a ...

, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.

History

Breville

The company was established in 1932, by Bill O’Brien and Harry Norville, who combined their two surnames to form the company name. The company originally manufactured radios. During

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

, it made

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. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand. In the 1960s, Breville turned its attention to manufacturing kitchen appliances. The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active

patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling discl ...

s and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, where it was met with similar success. Breville has been listed on the

Australian Securities Exchange Australian Securities Exchange Ltd (ASX) is an Australian public company that operates Australia's primary Exchange (organized market), securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or c ...

since 1999, and in 2016 relocated its headquarters to a new purpose-built 48,437 sq ft building in the Sydney suburb of Alexandria.

Housewares International Limited

The company was founded in 1957 as Housewares International Limited, and imported homeware products. In 2001, Housewares International bought the Breville companies in Australia, New Zealand and Hong Kong. That acquisition resulted in the group shifting its focus to the electrical business and it ceased operating its Australian homewares and cleaning businesses in March 2007.

Breville Group Limited

In 2008, Housewares International Limited officially changed its name to the Breville Group Limited. The Breville Group Limited also owns the Kambrook and Sage brands. It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated

Newell Brands Newell Brands Inc. is an American manufacturer, marketer and distributor of consumer and commercial products. The company's brands and products include Rubbermaid storage/or waste disposal containers; home organization and reusable container ...

company in the UK. Other brands include, Ronson, Solis, Gastroback, Stollar, Catler, Bork and Riviera&Bar.

Timeline

*1932 Breville is founded *1955 Breville sell their ''Precedent'' brand of televisions. *1974 The popular ''Snack’n’Sandwich'' maker is invented. *1999 Breville is listed on the Australian Stock Exchange, . *2013 Breville entered into a partnership with

to manufacture coffee machines. *2017 Breville acquires water purification brand ''Aquaport'' and air purifier brand ''Cli-Mate''. *2019 Breville acquire the Seattle-based food and technology company, ChefSteps. *2020 Breville acquires coffee grinder company Baratza. * 2022 Breville acquires LELIT, an Italian espresso equipment company

Operations

Breville trades in over 70 countries, including China,

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

and Mexico. In 2002, the Breville brand was launched in Canada and the United States.

References

External links

*
Kambrook

Beanz
{{Home appliance brands Manufacturing companies based in Sydney Electronics companies established in 1932 Companies listed on the Australian Securities Exchange Australian companies established in 1932 Home appliance brands Home appliance manufacturers Home appliance manufacturers of Australia