Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

. They are best known for manufacturing

chips ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. After the final first-run telecast on NBC in May 1983, the series went into reruns on Sundays fr ...

, Sabritas is the Mexican name of Lays, similar to Margaritas in

Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

or Walkers in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

History

Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. The name is a

portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.

of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish. In 1966, a year after

Frito-Lay Frito-Lay, Inc. (; ) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two companies, Fritos, the Frito Company and Lay's, H.W. Lay & Company, that merged in 1961. Frito-Lay itself merg ...

and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel. In 2000, Sabritas made taco shells that inadvertently contained

Starlink Starlink is a satellite internet constellation operated by Starlink Services, LLC, an international telecommunications provider that is a wholly owned subsidiary of American aerospace company SpaceX, providing coverage to around 130 countries ...

, a genetically modified corn that was not approved for human consumption. The contaminated flour was supplied by a

mill Mill may refer to: Science and technology * Factory * Mill (grinding) * Milling (machining) * Millwork * Paper mill * Steel mill, a factory for the manufacture of steel * Sugarcane mill * Textile mill * List of types of mill * Mill, the arithmetic ...

in Texas. The shells were made on behalf of

Kraft Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...

, which distributed them in Taco Bell-branded packages to supermarkets; Kraft recalled the taco shells when the Starlink was detected by

Friends of the Earth Friends of the Earth International (FoEI) is an international network of grassroots environmental organizations in 73 countries. About half of the member groups call themselves "Friends of the Earth" in their own languages; the others use other ...

.Taco Bell Recalls Shells That Used Bioengineered Corn – Los Angeles Times
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Present day

Sabritas is the brand under which Pepsico brands the

products in Mexico, such as Cheetos, Fritos,

Doritos Doritos () is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first ...

and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's

Barcel Takis are a Mexican brand of flavored rolled tortilla chips produced by Barcel, a subsidiary of Grupo Bimbo since 2019. The shape of Takis is fashioned after the taquito, it comes in numerous flavors, the best selling of which is the chili-lim ...

has 12% of it.

Alegro Internacional

In 1982, in the middle of the

Latin American debt crisis The Latin American debt crisis (; ) was a financial crisis that originated in the early 1980s (and for some countries starting in the 1970s), often known as '' La Década Perdida'' (The Lost Decade), when Latin American countries reached a point ...

it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids. The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.

Links

Sabritas homepage
(in Spanish)

References

{{PepsiCo Frito-Lay brands PepsiCo subsidiaries Snack food manufacturers of Mexico Food and drink companies based in Mexico City Manufacturing companies based in Mexico City Food and drink companies established in 1943 Mexican companies established in 1943 Brand name potato chips and crisps Mexican subsidiaries of foreign companies

History

Present day

Alegro Internacional

See also

Links

References