Sabeco (also SABECO, Saigon Alcohol Beer and Beverage Joint Stock Corporation, vi, Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn) is
Vietnam's leading
beer producer.
It was under the authority of Vietnam's Ministry of Trade and Industry but is now a subsidiary of
ThaiBev. In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market.
[ Its main brands are Bia Saigon (Saigon Beer) and ]333 Beer
333 Premium Export Beer, simply 333 and formerly 33 Beer is a beer brewed in Vietnam. It is now made by Sabeco Brewery.
33 Beer was the original name of this Vietnamese beer, pronounced "Ba Mười Ba" in Vietnamese, which means "thirty-three. ...
.
Sabeco has several regional subsidiaries throughout Vietnam.[
]
Ownership
Vietnam's Ministry of Trade and Industry owned almost 89.59% of Sabeco as of September 2012,[
As of September 2012 there were five international companies that were interested in investing in Sabeco.][
Heineken, ]SAB Miller
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...
, Kirin and Asahi have indicated interest in becoming a stakeholder or strategic partner.
Bangkok-based ThaiBev bought a majority of shares in Sabeco in 2018 for 4.8 billion US dollars, ending Sabeco's domestic ownership. At the time of the acquisition, Sabeco's Vietnam market share had fallen below 40 percent.
Market share and competition
Sabeco's market share was 51.4% in 2010.[ Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's ]Asia Pacific Breweries
Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is a Singaporean brewery company. Founded in 1931 as a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and give ...
and Saigon Trading Group
, population_density_km2 = 4,292
, population_density_metro_km2 = 697.2
, population_demonym = Saigonese
, blank_name = GRP (Nominal)
, blank_info = 2019
, blank1_name = – Total
, blank1_ ...
(Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.[
]
Vietnam War Era
''Ba Muoi Ba'' Biere (33 Beer
333 Premium Export Beer, simply 333 and formerly 33 Beer is a beer brewed in Vietnam. It is now made by Sabeco Brewery.
33 Beer was the original name of this Vietnamese beer, pronounced "Ba Mười Ba" in Vietnamese, which means "thirty-three. It ...
) was a popular local brand among American soldiers during the U.S. war in Vietnam. It was the precursor to "333" Biere. "33" Biere Export is made by BGI Tien Giang.
Gallery
Sai Gon lager beer green label.jpg
Bia Saigon Special beer.jpg
Bia33.jpg
References
External link
{{Authority control
Beer in Vietnam
Manufacturing companies based in Ho Chi Minh City
Drink companies of Vietnam