Star Bharat is an Indian

Hindi language Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has bee ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It telecasts dramas,

crime In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in Ca ...

and

comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term ori ...

shows. The channel was launched on 28 August 2017 replacing

Life OK Life OK was an Indian pay television channel owned by Star India Disney Star Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India. It is headquartered in Mumbai, Maharashtra. Dis ...

History

The channel was first launched as Star One, an Indian subscription-television youth channel that primarily broadcast in Hindi on 1 November 2004. Part of News Corporation's Star TV network in Asia and distributed internationally by Fox International Channels. In November 2006, Star One, along with Star Gold, launched in the UK on Sky. Star One was rebranded as

in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat. On 30 December 2020, Disney announced that the Star branding would be replaced with the Utsav branding from 22 January 2021. On 22 January 2021, Star Bharat became Utsav Bharat, and this change is currently effective in parts of Europe. Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the wedding reality show Swayamvar - Mika Di Vohti. The new slogan is ''Dil Deke Dekho Zara'' (Give Your Heart and See). The Star wordmark in the logo is no longer uppercase but is now identical to the Star wordmark in the logos of

Star Jalsha Star Jalsha is an Indian Bengali language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It broadcasts Bengali-language programming, such as family ...

Star Pravah Star Pravah is an Indian Marathi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It was launched on 24 November 2008. Its programming consis ...

Star Suvarna Star Suvarna is an Indian Kannada language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The channel telecasts Kannada language programmes such a ...

and the newly-launched Star Kiran. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by

during its rebrand in late 2020.

Programming

In conjunction with the 2022 rebranding, as the revised tagline alludes, the channel's

broadcast programming Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation ...

now will focus on romantic theme elements in their offerings.

References

{{Fox Entertainment Group Hindi-language television channels in India Television stations in Mumbai Television channels and stations established in 2017 Disney Star