Runtastic GmbH is a digital health and fitness company from

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

. On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million). On 25 September 2019, the Runtastic channels were rebranded to Adidas Runtastic.

History

The initial idea was born during a project at the University of Applied Sciences Upper Austria for tracking sailboat races. The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in

Pasching Pasching is a municipality in the Austrian state of Upper Austria. It is situated a few miles southwest of Linz and borders Leonding, Hörsching, Wilhering and Traun. Situated along the famous ''shopping mile'' the Kremstal Straße, it is t ...

Upper Austria Upper Austria (german: Oberösterreich ; bar, Obaöstareich) is one of the nine states or of Austria. Its capital is Linz. Upper Austria borders Germany and the Czech Republic, as well as the other Austrian states of Lower Austria, Styria, an ...

. In August 2015, it was announced that Adidas had acquired Runtastic for €220 million ($240 million), this included the 50.1% stake

Axel Springer Axel Cäsar Springer (2 May 1912 – 22 September 1985) was a German publisher and founder of what is now Axel Springer SE, the largest media publishing firm in Europe. By the early 1960s his print titles dominated the West German daily press ma ...

bought in the company back in 2013, making Runtastic entirely owned by Adidas. At the beginning of 2019, Runtastic turned away from its multi-app strategy and focused on developing its two most important apps. These were rebranded in September of the same year. The "Runtastic" app became "Adidas Running", and the "Results" app became "Adidas Training".

Reception

The broad acceptance of multi-functional mobile devices generally helped reviews of products that make good use of all the extra functionality (e.g.

GPS The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Space Force. It is one of the global navigation satellite sy ...

-tracking, audio and video recording and playback, web-syncing, social sharing). This can be seen in reviews of company products, for example from ''

The Verge ''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media ...

'', TechCrunch, VentureBeat, or The Next Web.

Bibliography

Runtastic and its products have been covered in books and articles, some of which have been listed and commented here (APA 4th Ed.):Please see Google Books for more results. Retrieved fro
Google Books Search Page
(25 February 2013). *Andrea Zajicek. (2011). Social Comm. Norderstedt: BoD. Page 228. *Hubert Beck. (2012). Das große Buch vom Marathon – Lauftraining mit System. München: Stiebner Verlag. Page 307. *Reiner Wichert, & Birgid Eberhardt. (2011). Ambient Assisted Living. Berlin: Springer. Page 287. *Stefan Bölle. (2012). Joggen mit dem Handy: Zur Eignung von Smartphone-Apps als Trainingsbegleiter. München: Grin Verlag. Page 44. *Stephan Verclas, & Claudia Linnhoff-Popien. (2011). Smart Mobile Apps. Berlin: Springer. Page 22. *Tom Rosenkranz. (2012). Marketing im Outernet: Was kommt nach Social Media? München: Grin Verlag. Page 9.

References

{{Adidas Adidas GPS sports tracking applications Fitness apps Exercise equipment Austrian social networking websites IOS software WatchOS software Android (operating system) software Windows Phone software 2015 mergers and acquisitions Software companies of Austria Economy of Upper Austria

History

Reception

Bibliography

See also

References