Rolls-Royce Motors was a British
luxury car
A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars.
The term is subjective and reflects both the qualities of the car and the ...
manufacturer, created in 1973 during the de-merger of the Rolls-Royce automotive business from the
nationalised
Nationalization (nationalisation in British English) is the process of transforming privately-owned assets into public assets by bringing them under the public ownership of a national government or state. Nationalization usually refers to p ...
Rolls-Royce Limited
Rolls-Royce was a British luxury car and later an aero-engine manufacturing business established in 1904 in Manchester by the partnership of Charles Rolls and Henry Royce. Building on Royce's good reputation established with his cranes, they ...
. It produced luxury cars under the Rolls-Royce and
Bentley
Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, Nort ...
brands.
Vickers
Vickers was a British engineering company that existed from 1828 until 1999. It was formed in Sheffield as a steel foundry by Edward Vickers and his father-in-law, and soon became famous for casting church bells. The company went public i ...
acquired the company in 1980 and sold it to
Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...
in 1998.
Bentley Motors
Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, Nort ...
is the company's direct successor; however BMW acquired the rights to the Rolls-Royce trademark for use on automobiles and launched a
new Rolls-Royce company shortly afterwards.
History
The original
Rolls-Royce Limited
Rolls-Royce was a British luxury car and later an aero-engine manufacturing business established in 1904 in Manchester by the partnership of Charles Rolls and Henry Royce. Building on Royce's good reputation established with his cranes, they ...
had been nationalised in 1971 due to the financial collapse of the company, caused in part by the development of the
RB211
The Rolls-Royce RB211 is a British family of high-bypass turbofan engines made by Rolls-Royce. The engines are capable of generating of thrust. The RB211 engine was the first production three-spool engine, and turned Rolls-Royce from a signif ...
jet engine. In 1973, the British government sold the Rolls-Royce car business to allow nationalised parent Rolls-Royce (1971) Limited to concentrate on jet engine manufacture.
In 1980, Rolls-Royce Motors was acquired by
Vickers
Vickers was a British engineering company that existed from 1828 until 1999. It was formed in Sheffield as a steel foundry by Edward Vickers and his father-in-law, and soon became famous for casting church bells. The company went public i ...
.
Sale to Volkswagen
In 1998,
Vickers plc
Vickers plc was the remainder of Vickers-Armstrongs after the nationalisation of three of its four operating groups: aviation (as a 50% share since 1960 of British Aircraft Corporation (BAC) in 1977), shipbuilding ( Vickers Limited Shipbuilding ...
decided to sell Rolls-Royce Motors. The leading contender seemed to be
BMW, who already supplied
internal combustion engine
An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal co ...
s and other components for Rolls-Royce and
Bentley
Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, Nort ...
cars. Their final offer of
£340m was outbid by
Volkswagen Group
Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercia ...
, who offered £430m.
As part of the deal, Volkswagen Group acquired the historic
Crewe factory, plus the rights to the "
Spirit of Ecstasy
''The Spirit of Ecstasy'' is the bonnet ornament sculpture on Rolls-Royce (car), Rolls-Royce cars. It is in the form of a woman leaning forwards with her arms outstretched behind and above her. Billowing cloth runs from her arms to her back, ...
"
mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as ...
and the shape of the radiator grille. However, the Rolls-Royce brand name and logo were controlled by aero-engine maker
Rolls-Royce plc
Rolls-Royce Holdings plc is a British multinational aerospace and defence company incorporated in February 2011. The company owns Rolls-Royce, a business established in 1904 which today designs, manufactures and distributes power systems for ...
, and not Rolls-Royce Motors. The aero-engine maker decided to license the Rolls-Royce name and logo to BMW and not to Volkswagen, largely because the aero-engine maker had recently shared joint business ventures with BMW. BMW paid £40m to license the Rolls-Royce name and "RR" logo, a deal that many commentators thought was a bargain for possibly the most valuable property in the deal. Volkswagen Group had the rights to the mascot and grille, but lacked rights to the Rolls-Royce name in order to build the cars; likewise, BMW had the name, but lacked rights to the grille and mascot.
The situation was tilted in BMW's favour, as they could withdraw their engine supply with just 12 months notice, which was insufficient time for VW to re-engineer the Rolls-Royce cars to use VW's own engines. Volkswagen claimed that it only really wanted Bentley anyway, as it was the higher volume brand, with Bentley models out-selling the equivalent Rolls-Royce by around two to one.
Loss of Rolls-Royce marque
After negotiations, BMW and
Volkswagen Group
Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercia ...
arrived at a solution. From 1998 to 2002, BMW would continue to supply engines for the cars and would allow Volkswagen use of the Rolls-Royce name and logo. On 1 January 2003, only BMW would be able to name cars "Rolls-Royce", and Volkswagen Group's former Rolls-Royce/Bentley division would build only cars called "Bentley". The last Rolls-Royce from the Crewe factory, the
Corniche
A corniche is a road on the side of a cliff or mountain, with the ground rising on one side and falling away on the other. The word has been absorbed into English from the French term ' or "road on a ledge", originally derived from the Itali ...
, ceased production in 2002, at which time the Crewe factory became
Bentley Motors Limited
Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, Nort ...
, and Rolls-Royce production was relocated to a new entity in
Goodwood, England known as
Rolls-Royce Motor Cars
Rolls-Royce Motor Cars Limited is a British luxury automobile maker which has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of ''Rolls-Royce''-branded motor cars. The company's administrative ...
.
Despite losing control of the Rolls-Royce marque to
BMW, however, the former Rolls-Royce/Bentley subsidiary retains historical Rolls-Royce car assets such as the
Crewe factory and
L Series V8 engine.
Leadership
*1971–1980 Sir David Plastow
*1980–1986 George Fenn
*1986–1994 Peter Ward
*1994–1998 Chris Woodwark
*1998–1998 Graham Morris
Cars
*1965–1980
Silver Shadow—the first Rolls-Royce with a
monocoque
Monocoque ( ), also called structural skin, is a structural system in which loads are supported by an object's external skin, in a manner similar to an egg shell. The word ''monocoque'' is a French term for "single shell".
First used for boats, ...
chassis; started with a 6.23 L V8 engine, later expanded to 6.75 L; shared its design with the
Bentley T-series
The Bentley T-series is a luxury automobile produced by Bentley Motors Limited in the United Kingdom from 1965 to 1980. It was announced and displayed for the first time at the Paris Motor Show on 5 October 1965 as a Bentley-badged version of the ...
*1968–1991
Phantom VI
*1971–1996
Corniche I-IV
*1975–1986
Camargue
Camargue (, also , , ; oc, label= Provençal, Camarga) is a region of France located south of Arles, between the Mediterranean Sea and the two arms of the Rhône delta. The eastern arm is called the ''Grand Rhône''; the western one is the '' ...
styled by
Paolo Martin
Paolo Martin (born 1943) is an Italian car designer widely known for his career with Studio Tecnico Michelotti, Carrozzeria Bertone, Pininfarina and De Tomaso/Ghia where he styled the ''Ferrari Dino Berlinetta Competizione'', Ferrari Modulo con ...
with a
Pininfarina
Pininfarina S.p.A. (short for Carrozzeria Pininfarina) is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930.
On 14 December 2015, the Indian ...
body
*1980–1998
Silver Spirit/Silver Spur—design shared with the
Bentley Mulsanne
Bentley models were produced mostly in parallel with the above cars. The Bentley Continental coupés (produced in various forms from the mid-1950s to the mid-1960s) did not have Rolls-Royce equivalents. Very expensive Rolls-Royce Phantom limousines were also produced.
Volkswagen Group era
*1998–2002
Silver Seraph—This shared its design with the
Bentley Arnage
The Bentley Arnage is a full-size luxury car manufactured and marketed by Bentley Motors in Crewe, England, from 1998 to 2009. The Arnage and its Rolls-Royce-branded sibling, the Silver Seraph, were introduced in the spring of 1998. They were ...
, which sold in much greater numbers.
*2000–02
Corniche V—This two-door convertible shared its design with the
Bentley Azure
The Bentley Azure is a four-seater convertible grand tourer produced by British automobile manufacturer Bentley Motors. The first version debuted in 1995 on the Bentley Continental R platform and was made until 2003. After a three-year break, ...
and was the most expensive Rolls-Royce until the introduction of the 2003 Phantom.
Rolls-Royce cars timeline
See also
*
Bentley
Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, Nort ...
*
Rolls-Royce Limited
Rolls-Royce was a British luxury car and later an aero-engine manufacturing business established in 1904 in Manchester by the partnership of Charles Rolls and Henry Royce. Building on Royce's good reputation established with his cranes, they ...
*
Luxury vehicle
A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars.
The term is subjective and reflects both the qualities of the car and t ...
*
List of car manufacturers of the United Kingdom
:''This list is incomplete. You can help by adding correctly sourced information about other manufacturers.''
As of 2018 there are approximately 35 active British car manufacturers and over 500 defunct British car manufacturers. This page lists ...
Further reading
*Richard Feast, ''Kidnap of the Flying Lady: How Germany Captured Both Rolls-Royce and Bentley'', Motorbooks,
External links
Video (RT 05:02) Showcasing 1988 Silver Spur.
{{Authority control
Car manufacturers of the United Kingdom
Rolls-Royce
Volkswagen Group
Luxury motor vehicle manufacturers
British companies established in 1973
Vehicle manufacturing companies established in 1973
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