Rio (
Chinese
Chinese can refer to:
* Something related to China
* Chinese people, people of Chinese nationality, citizenship, and/or ethnicity
**''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation
** List of ethnic groups in China, people of ...
: RIO锐澳鸡尾酒) is a Chinese
ready to drink
Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with frui ...
alcopop beverage brand conceived in 2003 and manufactured by Shanghai Bacchus Limited Company, an arm of the Australian-based Bacchus Distillery.
Rio is a member of the China Alcoholic Drinks Association, and was inducted in 2010. Along with
Breezer, Rio is one of the largest alcopop producers in China where both the brands share a combined two-thirds of the alcopop market in China.
Rio generated revenue of 365 million yuan (US$59 million) in the first half of 2014.
In 2016, Bacchus reached a partnership with
Veolia Water
Veolia Water (formerly Vivendi Water, originally Compagnie Générale des Eaux) is the water division of the French company Veolia Environnement and the world's largest supplier of water services.
In 2009, the group posted revenues of €12.5 ...
Technologies China.
Background and naming
The founder of Rio was present at a wine tasting event in Singapore. However in the 90's, most alcohol brands used only single wine-based ingredients. He was puzzled by the few types of juices that could form a good taste with alcohol. He then studied
chuhai cocktails in Japan to suit the tastebuds of Asians before launching the product in 2003. Unlike its Japanese counterparts, Rio was sold in glass bottles instead of aluminium cans as the founder believed that cocktails are better received by consumers when packaged in glass.
The brand was given the name Rio to evoke the tropical feel of Brazil's Rio de Janeiro.
Marketing
Rio is the title sponsor for multiple Chinese dramas, movies and variety shows. Rio's products are endorsed in the shows, which include drama
Boss & Me,
Love O2O Love O2O may refer to:
* ''Love O2O'' (film), 2016 Chinese film
* ''Love O2O'' (TV series), 2016 Chinese TV series
{{dab ...
, top variety show
Keep Running and many more.
Yang Yang and
Amber Kuo
Kuo Tsai-chieh (, born 19 February 1986), also known as Amber Kuo, is a Taiwanese singer and actress.
Career
Kuo made her debut in the music video of "我們小時候" (When We Were Young) by Taiwanese singer Tank. She was also featured in St ...
are currently the spokespersons for Rio, succeeding
Zhou Xun
Zhou Xun (, born 18 October 1974) is a Chinese actress and singer. She is regarded as one of the Four Dan Actresses of China. She gained international fame for her roles in '' Suzhou River'' (2000) and ''Balzac and the Little Chinese Seamstress'' ...
.
Lawsuit
In 2017, Bacchus filed an action with the Beijing Dongcheng District People’s Court against Tonghua Dongte Wine Co., Ltd. for unfair competition in which the former claims of Dongte’s "BIO" series has infringed its "RIO" series's appearance and packaging. The court hearing rendered Bacchus with compensations of RMB 3 million in damages.
[{{Cite news, url=https://www.linkedin.com/pulse/rio-alcopop-wins-against-copycat-bio-awarded-rmb-3-james, title=‘RIO’ alcopop wins against copycat ‘BIO’; awarded RMB 3 million in damages, date=February 12, 2017, work=LinkedIn]
References
Alcopops
Drink companies of China
Beer in China
Food and drink companies established in 2003