Richard M. Scammon
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Richard Montgomery Scammon (July 17, 1915 – April 27, 2001) was an American author, political scientist and elections scholar. He served as Director of the U.S.
Bureau of the Census The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of the ...
from 1961 to 1965. Afterwards, he worked for decades directing election analysis for NBC News.


Life and career

Scammon was born in Minneapolis, Minnesota, and earned a bachelor's degree in political science from the
University of Minnesota The University of Minnesota, formally the University of Minnesota, Twin Cities, (UMN Twin Cities, the U of M, or Minnesota) is a public land-grant research university in the Twin Cities of Minneapolis and Saint Paul, Minnesota, United States. ...
in 1935. He later earned a master's degree from the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
, also in political science. Scammon enlisted in the Army during World War II, attaining the rank of captain. He served in occupied Germany after the war, rising to head the military government's office of elections and political parties. After his discharge, he served as chief of the research division in Western Europe for the U.S. Department of State from 1948 to 1955. After leaving government service, Scammon founded the Elections Research Center in 1955. Its enduring contribution was the long-running series of volumes, ''America Votes'', which for the first time provided standard and reliable statistics for the results of major elections in all 50 states. (The biennial compilations, published by
Congressional Quarterly Congressional Quarterly, Inc., or CQ, is part of a privately owned publishing company called CQ Roll Call that produces a number of publications reporting primarily on the United States Congress. CQ was acquired by the Economist Group and combined ...
's imprint, CQ Books, were later co-produced with Scammon associate Alice McGillivray. After Scammon closed the Center in 1995, Rhodes Cook has continued to oversee production of ''America Votes.'' Scammon also served as a consultant to NBC News in the 1960 general election, working with the RCA computers and methods to call state-by-state totals for the Presidential race. He was briefly introduced to the audience on the air on election night. In 1961, President
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...
appointed Scammon as Census Director, which he continued until 1965, during the administration of
Lyndon B. Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. He had previously served as the 37th vice ...
. Indeed, on November 13, 1963, Scammon was at the table for the 1st Planning Meeting of JFK's 1964 Campaign To Re-elect The President; a campaign which never occurred. According to the
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large na ...
, while serving as Director of the Census, Scammon was "a personal adviser to Presidents Kennedy and Johnson on public opinion and political trends." Returning to his voting research, Scammon was hired by NBC News to direct its extensive election-night coverage in November 1968. He continued his work as a consultant for NBC until 1988. In 1976 he was elected as a
Fellow of the American Statistical Association Like many other academic professional societies, the American Statistical Association (ASA) uses the title of Fellow of the American Statistical Association as its highest honorary grade of membership. The number of new fellows per year is limited ...
. As an author, Scammon's most famous work was '' The Real Majority: An Extraordinary Examination of the American Electorate'' (1970), co-authored with
Ben J. Wattenberg Benjamin Joseph Wattenberg (born Joseph Ben Zion Wattenberg;Roberts, Sam New York ''Times'', June 29, 2015. Retrieved 2015-06-29. August 26, 1933 – June 28, 2015) was an American author, neoconservative political commentator and demographer, ...
. The
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
described it as "arguing that, for the Democratic Party to survive, it needed to look beyond the economic issues that dominated the American electoral scene in the first half of the 20th century, ndtoward social issues that deeply disturbed voters in middle America." In Scammon's words, the typical voter was "unyoung, unpoor and unblack." His blunt phrasing "shocked many Democrats, but resonated true with others." In some ways, '' The Real Majority'' served as an answer to Kevin Phillips's 1969 volume, ''The Emerging Republican Majority''.Published by Arlington House, 1969 And it presaged a shift away from the politics of the New Deal, and towards a more ideological politics, especially at the presidential level, that largely benefited Republicans in 1972, 1980, 1984 and 1988. Scammon was married to Mary Allen Scammon and lived in Chevy Chase, Maryland for five decades. He died of Alzheimer's disease at a rest home in
Gaithersburg Gaithersburg ( ), officially the City of Gaithersburg, is a city in Montgomery County, Maryland, United States. At the time of the 2020 U.S. Census, Gaithersburg had a population of 69,657, making it the ninth-largest location in the state. Ga ...
.


References


External links


Oral history with Scammon
{{DEFAULTSORT:Scammon, Richard M. University of Minnesota College of Liberal Arts alumni American political scientists 1915 births 2001 deaths United States Census Bureau people University of Michigan alumni United States Army officers Writers from Minneapolis Deaths from Alzheimer's disease Neurological disease deaths in Maryland NBC News people Fellows of the American Statistical Association Kennedy administration personnel Lyndon B. Johnson administration personnel 20th-century political scientists