Real Story Group, known as CMS Watch until February 2010, is a digital workplace and marketing technology analyst firm headquartered in Silver Spring,

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

with offices in

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

Washington DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

Bangalore Bangalore (), List of renamed places in India, officially Bengaluru (), is the Capital city, capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan area, metropolitan population of a ...

, and

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders ...

. The company provides advisory services to buyers of business technology and publishes reports on various areas including

web content management A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programm ...

, enterprise mobile platforms, digital marketing technology,

enterprise search Enterprise search is the practice of making content from multiple enterprise-type sources, such as databases and intranets, searchable to a defined audience. "Enterprise search" is used to describe the software of search information within an ente ...

digital asset management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termi ...

, media asset management,

SharePoint SharePoint is a web-based collaborative platform that integrates natively with Microsoft Office. Launched in 2001, SharePoint is primarily sold as a document management and storage system, but the product is highly configurable and its usage v ...

, and

social software Social software, also known as social apps or social platform, include communications and interactive tools that are often based on the Internet. Communication tools typically handle the capturing, storing and presentation of communication, usua ...

. The company asserts that unlike many other market players, it works only for technology solutions buyers and never for vendors. The company has been founded by Tony Byrne, a software analyst. Real Story Group has a reputation in the tech media for being comparatively more critical of technology vendors than other analyst firms, for example, criticizing

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

's Enterprise Search Appliance for putting "marketing a couple of steps ahead of engineering," noting the "unreal expectations created by sales messages about the advantages and benefits of

Digital Asset Management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termi ...

systems," and warning customers about vendors touting expansive marketing suites. Media firms have also tended to take note of Real Story Group's "Vendor Maps."

References

External links

*{{official website, http://www.realstorygroup.com/ Research and analysis firms Research and analysis firms of the United States