Rogers Plus was a brand name for the retail operations of

Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...

. It was formerly two separate brands, namely the Rogers Wireless chain of telecommunications stores previously operated by

InterTAN InterTAN Canada Ltd. was created by Tandy Corporation in 1986 to operate Radio Shack stores in Canada, Europe and Australia. After the UK locations, which were branded 'Tandy', were sold to Carphone Warehouse in 1999 and the Australian locations ...

under licence from Rogers, and the Rogers Video chain of video rental stores. In early 2007, Rogers retired the Rogers Video and Rogers Wireless brand names from its stores and re-branded them as Rogers Plus. At its peak, there were over 300 Rogers Plus stores. Rogers Plus stores also provided sales and service for cable television, Internet, home phone service and wireless phone service in markets where they offered these services.

History

1980s to 1990s: inception, acquisitions and expansion

Rogers Video was established in 1988. The company's operations grew considerably in the 1990s through take-overs of smaller, local chains. For example, in

Saskatchewan Saskatchewan is a Provinces and territories of Canada, province in Western Canada. It is bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, to the northeast by Nunavut, and to the south by the ...

and

Manitoba Manitoba is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population ...

, Rogers took over eight stores from TVS Video Superstore and Family Video (not to be confused with the Saskatoon-based Family Video chain that became VHQ) chains. These acquisitions allowed Rogers Video to gain the title of the fifth largest video rental shop chain in North America until its demise. In the country's National Capital Region, which mainly consists of

Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...

, the rental chain agreed to provide services in both English and French. Rogers Video also received multiple "Canadian Retailer of the Year" awards in that decade and the next to come.

2000s: DVD-by-mail service and rebranding

In 2004, Rogers Video began a partnership with Zip.ca to provide a

DVD-by-mail DVD-by-mail is a business model in which customers order DVDs and similar discs containing films, television shows, video games, and other media to rent, which are then delivery to the customer by mail. Generally, all interaction between the ren ...

service called Rogers Video Direct. This allowed users to rent online and have

DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...

s delivered by mail. In December 2011, Rogers Video Direct closed and customers were redirected to the Zip.ca website. The company changed the name of their chain to Rogers Plus in 2007.

2010s: rental business discontinued, another rebranding

Rival home video retailer Blockbuster Video Canada shut down all of its Canadian video rental stores in 2011. Following this, Rogers Plus also announced plans to shut down its video rental operations. Rogers ceased rentals on April 16, 2012 and sold all of its previously viewed rental inventory at "

buy one, get one free "Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Marketing strategy The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit sig ...

" prices to customers. The majority of the Rogers Plus stores would remain open and continue to offer cable TV, Internet, and wireless products and services, although most of these downsized and/or relocated to smaller spaces in the same mall/plaza, as the now-redundant space for rental operations took up over half of typical Rogers Plus store footprint. In May 2012, the company announced in stores and on their website that they would cease renting movies and games, encouraging customers to choose Rogers Anyplace TV or Rogers On Demand instead. In October 2012, the Rogers Plus brand name was phased out and remaining stores were simply branded as Rogers stores, similar to how

Bell Canada Bell Canada (commonly referred to as Bell) is a Canadian telecommunications company headquartered at 1 Carrefour Alexander-Graham-Bell in the borough of Verdun, Quebec, in Canada. It is an ILEC (incumbent local exchange carrier) in the province ...

Telus Communications Telus Communications Inc. (TCI) is the wholly owned principal subsidiary of Telus Corporation, a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, v ...

, and

Shaw Communications Shaw Communications Inc. was a Telecommunications in Canada, Canadian telecommunication, telecommunications company which provided telephone, Internet, television, and mobile services. The company was founded in 1966 as Capital Cable Televisio ...

stores are branded.

Awards

Rogers won multiple "Canadian Retailer of the Year" awards. Five were awarded by

Premiere A premiere, also spelled première, (from , ) is the debut (first public presentation) of a work, i.e. play, film, dance, musical composition, or even a performer in that work. History Raymond F. Betts attributes the introduction of the ...

in 1992 and from 1994 to 1997 inclusive. Four more were awarded by Entertainment Merchants Association in 1993, 1995 and 1997.

References

External links

Rogers Plus Website
{{Video rental shops Retail companies established in 1988 Retail companies disestablished in 2012 Companies based in Toronto Rogers Communications Video rental services of Canada