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Roger Newland Shepard (January 30, 1929 – May 30, 2022) was an American
cognitive scientist Cognitive science is the interdisciplinary, scientific study of the mind and its processes. It examines the nature, the tasks, and the functions of cognition (in a broad sense). Mental faculties of concern to cognitive scientists include percep ...
and author of the "
universal law of generalization The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance” between the two stimuli in a psychological space. It was introd ...
" (1987). He was considered a father of research on spatial relations. He studied
mental rotation Mental rotation is the ability to rotate mental representations of two-dimensional and three-dimensional objects as it is related to the visual representation of such rotation within the human mind. There is a relationship between areas of the b ...
, and was an inventor of non-metric multidimensional scaling, a method for representing certain kinds of statistical data in a graphical form that can be comprehended by humans. The optical illusion called Shepard tables and the auditory illusion called Shepard tones are named for him.


Biography

Shepard was born January 30, 1929, in
Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
, California. His father was a professor of materials science at Stanford. As a child and teenager, he enjoyed tinkering with old clockworks, building robots, and making models of regular polyhedra. He attended Stanford as an undergraduate, eventually majoring in psychology and graduating in 1951. Shepard obtained his Ph.D. in psychology at
Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...
in 1955 under
Carl Hovland Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the United States Army, US Army during World War II who studied attitude (psychology), attitude change and persuasion. He first r ...
, and completed post-doctoral training with
George Armitage Miller George Armitage Miller (February 3, 1920 – July 22, 2012) was an American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science. He also contributed to the birth of psycholinguistics. Miller ...
at
Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher lear ...
. Subsequent to this, Shepard was at
Bell Labs Nokia Bell Labs, commonly referred to as ''Bell Labs'', is an American industrial research and development company owned by Finnish technology company Nokia. With headquarters located in Murray Hill, New Jersey, Murray Hill, New Jersey, the compa ...
and then a professor at Harvard before joining the faculty at Stanford University. Shepard was Ray Lyman Wilbur
Professor Emeritus ''Emeritus/Emerita'' () is an honorary title granted to someone who retirement, retires from a position of distinction, most commonly an academic faculty position, but is allowed to continue using the previous title, as in "professor emeritus". ...
of
Social Science Social science (often rendered in the plural as the social sciences) is one of the branches of science, devoted to the study of societies and the relationships among members within those societies. The term was formerly used to refer to the ...
at
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
. His students include Lynn Cooper,
Leda Cosmides Leda Cosmides (born May 1957) is an American psychologist, who, together with anthropologist husband John Tooby, pioneered the field of evolutionary psychology. Biography Cosmides was born into a Greek family. Her parents, George Cosmides and N ...
, Rob Fish, Jennifer Freyd, George Furnas, Carol L. Krumhansl,
Daniel Levitin Daniel Joseph Levitin, FRSC (born December 27, 1957) is an American-Canadian polymath, cognitive psychologist, neuroscientist, writer, musician, and record producer. He is the author of four ''New York Times'' best-selling books, including '' T ...
, Michael McBeath, and Geoffrey Miller. In 1997, Shepard was one of the founders of the
Kira Institute The Kira Institute is a non-profit organization. It was founded in 1997 to encourage open inquiry concerning the nature of scientific knowledge and its relation to other perspectives drawn from a wide variety of fields. The founders were Piet H ...
.


Research


Generalization and mental representation

Shepard began researching mechanisms of generalization while he was still a graduate student at Yale:
I was now convinced that the problem of generalization was the most fundamental problem confronting learning theory. Because we never encounter exactly the same total situation twice, no theory of learning can be complete without a law governing how what is learned in one situation generalizes to another.
Shepard and collaborators "mapped" large sets of stimuli using the rank order of likelihood that a person or organism would generalize the response to Stimulus A and give the same response to Stimulus B. To use an example from Shepard's 1987 paper proposing his "
Universal law of generalization The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance” between the two stimuli in a psychological space. It was introd ...
": will a bird "generalize" that it can eat a worm slightly different from a previous worm that it found was edible? Shepard used geometric and spatial metaphors to map a psychological space where "distances" between different stimuli were larger or smaller depending on whether the stimuli were, respectively, less or more similar. These imaginary distances are interesting because they permit mathematical inferences: the "exponential decay" in response to stimuli based on the distance holds valid for a wide range of experiments with human beings and with other organisms.


Non-metric multidimensional scaling

In 1958, Shepard took a job at
Bell Labs Nokia Bell Labs, commonly referred to as ''Bell Labs'', is an American industrial research and development company owned by Finnish technology company Nokia. With headquarters located in Murray Hill, New Jersey, Murray Hill, New Jersey, the compa ...
, whose computer facilities made it possible for him to expand earlier work on generalization. He reports, "This led to the development of the methods now known as non-metric multidimensional scalingfirst by me (Shepard, 1962a, 1962b) and then, with improvements, by my Bell Labs mathematical colleague Joseph Kruskal (1964a, 1964b)." According to the
American Psychological Association The American Psychological Association (APA) is the main professional organization of psychologists in the United States, and the largest psychological association in the world. It has over 170,000 members, including scientists, educators, clin ...
, "nonmetric multidimensional scaling .. has provided the social sciences with a tool of enormous power for uncovering metric structures from ordinal data on similarities." Awarding Shepard its
Rumelhart Prize The David E. Rumelhart Prize for Contributions to the Theoretical Foundations of Human Cognition was founded in 2001 in honor of the cognitive scientist David Rumelhart to introduce the equivalent of a Nobel Prize for cognitive science. It is aw ...
in 2006, the
Cognitive Science Society The Cognitive Science Society is a professional society for the interdisciplinary field of cognitive science. It brings together researchers from many fields who hold the common goal of understanding the nature of the human mind. The society prom ...
called non-metric multidimensional scaling a "highly influential early contribution," explaining that:
This method provided a new means of recovering the internal structure of
mental representation A mental representation (or cognitive representation), in philosophy of mind, cognitive psychology, neuroscience, and cognitive science, is a hypothetical internal cognitive symbol that represents external reality or its abstractions. Mental re ...
s from qualitative measures of similarity. This was accomplished without making any assumptions about the absolute quantitative validity of the data, but solely based on the assumption of a reproducible
ordering Order, ORDER or Orders may refer to: * A socio-political or established or existing order, e.g. World order, Ancien Regime, Pax Britannica * Categorization, the process in which ideas and objects are recognized, differentiated, and understood * H ...
of the similarity judgements.


Mental rotation

Inspired by a dream of three-dimensional objects rotating in space, Shepard began in 1968 to design experiments to measure mental rotation. (Mental rotation involves "imagining how a two- or three-dimensional object would look if rotated away from its original upright position.") The early experiments, in collaboration with Jacqueline Metzler, used perspective drawings of very abstract objects: "ten solid cubes attached face-to-face to form a rigid armlike structure with exactly three right-angled 'elbows,'" to quote their 1971 paper, the first report of this research. Shepard and Metzler were able to measure the speed with which subjects could imagine rotating these complicated objects. Later work by Shepard with Lynn A. Cooper illuminated the process of mental rotation further. Shepard and Cooper also collaborated on a 1982 book (revised 1986) summarizing past work on mental rotation and other transformations of mental images. Reviewing that work in 1983, Michael Kubovy assessed its importance:
Up to that day in 1968 hepard's dream about rotating objects/nowiki>, mental transformations were no more accessible to psychological experimentation than were any other so-called private experiences. Shepard transformed a compelling and familiar experience into an experimentally tractable problem by injecting it into a problem-task that admits of a correct and incorrect answer.


Optical and auditory illusions

In 1990, Shepard published a collection of his drawings called ''Mind Sights: Original visual illusions, ambiguities, and other anomalies, with a commentary on the play of mind in perception and art''. One of these illusions ("Turning the tables," p. 48) has been widely discussed and studied as the "Shepard tabletop illusion" or " Shepard tables." Others, such as the figure-ground confusing elephant he calls " L'egs-istential quandary" (p. 79) are also widely known. Shepard is also noted for his invention of the musical illusion known as Shepard tones. He began his research on auditory illusions during his years at Bell Labs, where his colleague
Max Mathews Max Vernon Mathews (November 13, 1926 – April 21, 2011) was an American pioneer of computer music. Biography Max Vernon Mathews was born in Columbus, Nebraska, to two science schoolteachers. His father in particular taught physics, chemistry ...
was experimenting with computerized music synthesis (''Mind Sights'', page 30.) Shepard tones give an illusion of constantly increasing pitch. Musicians and sound-effect designers use Shepard tones to create some special effects.


Recognition

The ''
Review of General Psychology ''Review of General Psychology'' is the quarterly scientific journal of the American Psychological Association Division 1: The Society for general psychology. The journal publishes cross-disciplinary psychological articles that are conceptual, theo ...
'' named Shepard as one of the most "eminent psychologists of the 20th century" (55th on a list of 99 names, published in 2002). Rankings for the list were based on journal citations, elementary textbook mentions, and nominations by members of the
American Psychological Society The Association for Psychological Science (APS), previously the American Psychological Society, is an international non-profit organization whose mission is to promote, protect, and advance the interests of scientifically oriented psychology in r ...
. Shepard was elected to the National Academy of Sciences in 1977 and to the
American Philosophical Society The American Philosophical Society (APS) is an American scholarly organization and learned society founded in 1743 in Philadelphia that promotes knowledge in the humanities and natural sciences through research, professional meetings, publicat ...
in 1999. In 1995, he received the
National Medal of Science The National Medal of Science is an honor bestowed by the President of the United States to individuals in science and engineering who have made important contributions to the advancement of knowledge in the fields of behavioral science, behavior ...
. The citation read:
"For his theoretical and experimental work elucidating the human mind's perception of the physical world and why the human mind has evolved to represent objects as it does; and for giving purpose to the field of cognitive science and demonstrating the value of bringing the insights of many scientific disciplines to bear in scientific problem solving."
In 2006, he won the
Rumelhart Prize The David E. Rumelhart Prize for Contributions to the Theoretical Foundations of Human Cognition was founded in 2001 in honor of the cognitive scientist David Rumelhart to introduce the equivalent of a Nobel Prize for cognitive science. It is aw ...
.


See also

*
M. C. Escher Maurits Cornelis Escher (; ; 17 June 1898 – 27 March 1972) was a Dutch graphic artist who made woodcuts, lithography, lithographs, and mezzotints, many of which were Mathematics and art, inspired by mathematics. Despite wide popular int ...


References


External links


Stanford University web pageResearch Biography of Roger ShepardBiography at rr0.org
(in French) {{DEFAULTSORT:Shepard, Roger 1929 births 2022 deaths American cognitive scientists National Medal of Science laureates American music psychologists Stanford University Department of Psychology faculty Members of the United States National Academy of Sciences Scientists from California Rumelhart Prize laureates Fellows of the Cognitive Science Society Scientists at Bell Labs Members of the American Philosophical Society APA Distinguished Scientific Award for an Early Career Contribution to Psychology recipients