Road Wild (originally known as Hog Wild) was a

professional wrestling Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to Real life, real- ...

pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...

(PPV)

event Event may refer to: Gatherings of people * Ceremony, an event of ritual significance, performed on a special occasion * Convention (meeting), a gathering of individuals engaged in some common interest * Event management, the organization of eve ...

produced by

World Championship Wrestling World Championship Wrestling (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of National W ...

(WCW) that was held in the month of August from 1996 to 1999. It was a free event held in

Sturgis, South Dakota Sturgis is a city in Meade County, South Dakota, United States. The population was 7,020 as of the 2020 United States Census, 2020 census. It is the county seat of Meade County and is named after Samuel D. Sturgis, a Union Army, Union general dur ...

during the annual Sturgis Motorcycle Rally. After the first event, WCW changed the name to Road Wild because of a potential

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

issue with the

Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with i ...

club

Harley Owners Group The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consume ...

(HOG). In 2000, it was replaced by New Blood Rising.

Hulk Hogan Terry Gene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired Professional wrestling, professional wrestler. He is signed to WWE as a brand ambassador. Known for his flamboyance and massive physiq ...

appeared in the main event of all four editions of the event.

WrestleCrap ''WrestleCrap'' is a professional wrestling website created by R. D. Reynolds and Merle Vincent, serving as a "hall of shame" for some of the worst gimmicks and storylines in professional wrestling history. The site is currently run by Reynolds ...

writer Art O'Donnell criticised the event as a "financial blunder" and said that WCW held "a yearly pay-per-view at a biker rally with zero live gate just because

Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, Glossary of professional wrestling terms#Booker, professional wrestling booker, promoter, and performer. He is best known for serving as Executive Producer and later Sen ...

loves motorcycles". Since 2001,

WWE World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...

(through its subsidiary WCW, Inc.) owns the rights to the event. In 2015, all WCW pay-per-views were made available on the WWE Network.

Road Wild dates and venues

References

{{WCWPPV, Road Wild Recurring events established in 1996 Recurring events disestablished in 1999 Professional wrestling shows in Sturgis, South Dakota