Republic TV TRP Manipulation Scam
   HOME

TheInfoList



OR:

The TRP manipulation scam of 2020 involved the alleged inflation by some television channels of their viewership ratings. The investigation was based on a complaint filed with the
Mumbai Police The Greater Mumbai Police (Marathi language, Marathi: बृहन्मुंबई पोलीस, IAST: ''Brihanmumbaī Pulīs'', formerly ''Bombay City Police'') is the Police, police department of the city of Mumbai, Maharashtra. It is a cit ...
. The 70% revenue for television channels coming from advertising highlights the importance of Target Rating Point (TRP) for television channels.


History

In October 2020, Mumbai Police announced that they had received complaints of channels fraudulently inflating their ratings. An investigation was launched into
Republic TV Republic TV is an Indian right-wing English-language news channel launched in May 2017. It was co-founded by Arnab Goswami and Rajeev Chandrasekhar, before the latter relinquished his stake in May 2019, converting it into an editor controll ...
's viewership ratings. Fakt Marathi, and Box Cinema TV were also charged in the
FIR Firs are evergreen coniferous trees belonging to the genus ''Abies'' () in the family Pinaceae. There are approximately 48–65 extant species, found on mountains throughout much of North and Central America, Eurasia, and North Africa. The genu ...
. The police conducted an audit into the accounts of the ARG Outlier Media Pvt Ltd (owner of Republic TV and Republic Bharat). It showed that the TRPs and viewership of its Hindi channel, Republic Bharat, were high from the first month of its launch in 2016. The police alleged that the channel inflated its ratings by
bribing Bribery is the corrupt solicitation, payment, or Offer and acceptance, acceptance of a private favor (a bribe) in exchange for official action. The purpose of a bribe is to influence the actions of the recipient, a person in charge of an official ...
low-income individuals, including people who did not comprehend English, to keep their televisions turned on and tuned to Republic TV. With an inflated TRP, ARG Outlier Media was able to bargain for higher revenue from advertisers.
Arnab Goswami Arnab, Arnav or Arnov is a first name popular in India, and means "ocean" in Sanskrit. It also means "rabbit" in Arabic and Hebrew Hebrew (; ''ʿÎbrit'') is a Northwest Semitic languages, Northwest Semitic language within the Afroasiatic ...
denied the allegations and accused the Mumbai Police of retaliating against the channel's recent criticism of their activities. On 21 October, the investigation became a country-wide case, potentially covering every news channel in India investigated by the
Central Bureau of Investigation The Central Bureau of Investigation (CBI) is the domestic crime investigating agency of India. It operates under the jurisdiction of the Ministry of Personnel, Public Grievances and Pensions. Originally set up to investigate bribery and gover ...
(CBI). TV Today Network Ltd (
Aaj Tak () is an Indian Hindi-language television news channel owned by the TV Today Network, a part of the New Delhi-based media conglomerate India Today Group. History Aaj Tak was first broadcast on DD Metro of Doordarshan (DD) in 1995. It ...
and
India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media, Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' laun ...
) was fined 5 lakh by the
Broadcast Audience Research Council The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest Television ...
(BARC) for viewership manipulation. The
Bombay High Court The High Court of Bombay is the High courts of India, high court of the States and union territories of India, states of Maharashtra and Goa in India, and the union territory of Dadra and Nagar Haveli and Daman and Diu. It is seated primarily ...
directed TV Today Network to pay a 5 lakh fine, or face coercive steps by the BARC Disciplinary Council (BDC). On 4 November 2020, it was further complicated when Arnab Goswami was arrested by the Mumbai Crime Branch on an alleged suicide case and sent him to judicial custody. On 11 November 2020, Supreme Court of India granted an interim bail to Arnab Goswami mentioning that personal liberty must always be upheld including mention of Mumbai High court abdicated its constitutional duty and function as a protector of liberty in this case. On 5 November 2020, Hansa Group asked the
Bombay High Court The High Court of Bombay is the High courts of India, high court of the States and union territories of India, states of Maharashtra and Goa in India, and the union territory of Dadra and Nagar Haveli and Daman and Diu. It is seated primarily ...
to rule against Crime Branch and sought the transfer of the probe to CBI, claiming that the Mumbai Police Crime Branch had been adopting pressure tactics to coerce its employees to issue a statement that a document flashed as "Hansa Report" by Republic TV was a fake document. The plea stated that the petitioners were held at the Crime Branch for long hours and threatened with arrest and were repeatedly pressed to make a false statement. Police officers were listed as respondents in the petition. The
Supreme court of India The Supreme Court of India is the supreme judiciary of India, judicial authority and the supreme court, highest court of the Republic of India. It is the final Appellate court, court of appeal for all civil and criminal cases in India. It also ...
rejected the plea from the channel to protect its employees from arrest. On 13 December 2020, Republic TV's CEO Vikas Khanchandani was arrested by Mumbai police. Later on 16 December, he was granted bail by a sessions court. While granting the bail, ''the court took exception over the haste in which Mumbai Police arrested Khanchandani'' and expressed displeasure over the manner in which the police chose to arrest him a day before his plea for anticipatory bail was scheduled for hearing. Republic TV CFO Sundaram got multiple pre-arrest bails. On 22 June 2021 Mumbai Police named Arnab Goswami, Republic TV chief, as a participant. The police named Goswami and four others from ARG Outlier Media (that owns Republic TV) in their 1800 page supplementary charge sheet submitted in the Esplanade Metropolitan Magistrate Court.


192.168.1.128

BARC has renewed their ratings since Week 10 of 2022. This has been undertaken after the industry-wide consultation process which resulted in the Augmented Data Reporting Standards for News and Special Interest genres.


Closure

With unable to produce any legitimate evidences by Mumbai Police as observed by courts previously ultimately court allowed Mumbai Crime Branch to withdraw the case and bring it to an end with no legitimate proof of Republic TV and Arnab Goswami's allegedly involvement in TRP scam. }


See also

*
Frequency (marketing) In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aim ...
*
Gross rating point In advertising, a gross rating point (GRP) measures the size of an audience that an advertisement impacts. GRPs help answer ''how often'' "must someone see it before they can readily recall it" and "how many times" does it take before the desired o ...
*
Reach (advertising) In advertising and media analysis, reach (or cumulative audience, cumulative reach, net audience, net reach, net unduplicated audience, or unduplicated audience) refers to the total number of different people or households exposed, at least once, ...
*
Target rating point A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative ...


References

{{reflist Audience measurement Advertising Mass media industry Mass media regulation Television controversies in India Mass media issues Mass media rivalries Bribery scandals