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Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and owner of Repole Stables, best known for co-founding Glaceau (maker of
Vitaminwater Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in M ...
), which sold to
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atla ...
for $4.1 billion, and
BODYARMOR SuperDrink BODYARMOR is an American sports drink brand fully owned by The Coca-Cola Company. Products launched under brand include: Sports, Lyte Sports, Edge Sports, and SportWater. Mike Repole created the drink in 2011. In the summer of 2018, The Coca- ...
, a
sports drink Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many perceived be ...
manufacturer, which also sold to Coca-Cola for $5.6 billion.


Personal life

Repole was born on January 21, 1969, in
Middle Village, Queens Middle Village is a mainly residential neighborhood in the central section of the borough of Queens, New York City, bounded to the north by the Long Island Expressway, to the east by Woodhaven Boulevard, to the south by Cooper Avenue and the for ...
, New York City, to mother Annie Repole, a
seamstress A dressmaker, also known as a seamstress, is a person who makes custom clothing for women, such as dresses, blouses, and evening gowns. Dressmakers were historically known as mantua-makers, and are also known as a modiste or fabrician. Not ...
, and father Benny Repole, a waiter. Repole's parents, Italian immigrants, were devout
Catholics The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
. He grew up in Middle Village, and attended St. Margaret's Elementary and Holy Cross High School. Repole, the first in his family to go to college, went to St. John's University and graduated with a degree in Sports Administration. Repole lives on Long Island with his wife Maria and their daughter.


Career

Repole first began his career at Mistic Beverages. He later joined Crystal Geyser as Vice President of Sales. In 1999, Repole co-founded, with
J. Darius Bikoff John Darius Bikoff (born September 21, 1961) is an American entrepreneur, founder and CEO of Energy Brands. Early life He was born to an American father from Brooklyn and an Iranian Jewish mother. His father, William, was the owner of a real es ...
, Energy Brands, commonly known as Glaceau, which produced Smartwater and Vitaminwater, and which was credited with launching the enhanced water beverage vertical. The company grew quickly, netting $1 million in its first year, and growing to over $1 billion in sales by 2007, when it was the top-selling water brand in the US. In 2007, Coca-Cola bought the company for $4.1 billion. In 2009, Repole joined Pirate's Booty as chairman of the board. He helped the company grow 300% in less than five years. In 2013, Pirate Brands sold for $195 million to
B&G Foods B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. ...
. In 2011, Repole co-founded BodyArmor Superdrink, a
sports drink Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many perceived be ...
s company, with Lance Collins. BodyArmor, usually stylized BODYARMOR, garnered media attention in 2014 when
Kobe Bryant Kobe Bean Bryant ( ; August 23, 1978 – January 26, 2020) was an American professional basketball player. A shooting guard, he spent his entire 20-year career with the Los Angeles Lakers in the National Basketball Association (NBA). Widely ...
, a professional
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
player, invested $5 million for 10% of the company and became the company's creative director. Bryant was additionally the fourth largest stakeholder in the company, and Repole currently serves as Chairman of the company. In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge rival
Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...
's hold, via its
Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first develope ...
brand, on the sports
drink industry The drink industry (or drinks industry, also known as the beverage industry) produces drinks, in particular ready to drink products. Drink production can vary greatly depending on the product being made. ManufacturingDrinks.com explains that "bot ...
. According to Nielsen data, BodyArmor is the third most purchased sports drink, with expected revenues of $400 million in 2018. In November 2021, Coca-Cola announced they were purchasing the remaining 85% of the company for $5.6 billion. In 2019, Repole co-starred in the
Barstool Sports Barstool Sports is an American blog website and digital media company headquartered in New York City that produces content on sports and pop culture. Founded by David Portnoy in 2003 in Milton, Massachusetts, the company's two primary owners are ...
investment show “Big Brain,” where he served as a financial advisor to
David Portnoy David Portnoy (born March 22, 1977) is an American internet celebrity, blogger, and founder of the sports and pop culture blog Barstool Sports. Early life Portnoy grew up in Swampscott, Massachusetts. He is Jewish and had a Bar Mitzvah. ...
, alongside
Jon Taffer Jonathan Peter Taffer (born November 7, 1954) is an American entrepreneur and television personality. He is best known for hosting the reality series '' Bar Rescue'' on Paramount Network and '' Face the Truth'' on CBS with Vivica A. Fox. He is ...
.


Repole Stable

Repole became a horse racing fan in his teenage years. During his time at Glaceau, he became increasingly involved in horse racing and
thoroughbred The Thoroughbred is a horse breed best known for its use in horse racing. Although the word ''thoroughbred'' is sometimes used to refer to any breed of purebred horse, it technically refers only to the Thoroughbred breed. Thoroughbreds are ...
ownership, and, after selling Glaceau, he opened Repole Stable. His most accomplished horse,
Uncle Mo Uncle Mo (foaled March 10, 2008, in Kentucky) is an American champion Thoroughbred racehorse who went undefeated in his two-year-old season and was named the American Champion Two-Year-Old of 2010. However, his three-year-old season was disrupted ...
, was named the American Champion Two-Year-Old in 2010, and is currently one of the most popular racehorse sires, having sired
Kentucky Derby The Kentucky Derby is a horse race held annually in Louisville, Kentucky, United States, almost always on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The competition is a Grade I stakes race for three-yea ...
winner Nyquist, among others. Repole's horse, Vino Rosso, won the
Breeders' Cup Classic The Breeders' Cup Classic is a Grade I Weight for Age thoroughbred horse race Thoroughbred racing is a sport and industry involving the racing of Thoroughbred horses. It is governed by different national bodies. There are two forms of the s ...
in 2019. The stables' other notable horses include Coach Inge, Notacatbutallama, Caixa Eletronica and multiple
Grade 1 First grade (also called Grade One, called '' Year 2'' in England or Primary 2 in Scotland) is the first grade in elementary school and the first school year after kindergarten. Children are usually 6–7 years old in this grade. Examples b ...
winner
Stay Thirsty Stay Thirsty (foaled on 29 March 2008) is an American Thoroughbred racehorse sired by the leading stallion Bernardini. He was bred in Kentucky by John D. Gunther and John Darren Gunther. His dam, Marozia, was sired by Storm Bird. Stay Thirst ...
. His horse Mo Donegal was winner of the
2022 File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; Anti-government protest in Sri Lanka in front of the Presidential Secretariat; The global monkeyp ...
Belmont Stakes. Finishing in second place in the same race was his horse Nest.


References

{{DEFAULTSORT:Repole, Micheal Living people American food company founders 1969 births St. John's University (New York City) alumni American chief executives of food industry companies American racehorse owners and breeders