''Reinventing Fire: Bold Business Solutions for the New Energy Era'' is a 2011 book, by
Amory B. Lovins and the
Rocky Mountain Institute, that explores converting the United States to almost total reliance on
renewable energy
Renewable energy (also called green energy) is energy made from renewable resource, renewable natural resources that are replenished on a human lifetime, human timescale. The most widely used renewable energy types are solar energy, wind pow ...
sources, such as
solar energy
Solar energy is the radiant energy from the Sun's sunlight, light and heat, which can be harnessed using a range of technologies such as solar electricity, solar thermal energy (including solar water heating) and solar architecture. It is a ...
and
wind power
Wind power is the use of wind energy to generate useful work. Historically, wind power was used by sails, windmills and windpumps, but today it is mostly used to generate electricity. This article deals only with wind power for electricity ge ...
. Lovins says that renewable energy is already cheaper than
fossil fuels
A fossil fuel is a flammable carbon compound- or hydrocarbon-containing material formed naturally in the Earth's crust from the buried remains of prehistoric organisms (animals, plants or microplanktons), a process that occurs within geologica ...
and his analysis predicts further reductions in renewable energy prices.
[
''Reinventing Fire'' was launched at the Washington ]National Geographic Society
The National Geographic Society, headquartered in Washington, D.C., United States, is one of the largest nonprofit scientific and educational organizations in the world.
Founded in 1888, its interests include geography, archaeology, natural sc ...
, in October 2011. Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
says the book is a “wise, detailed and comprehensive blueprint.” The book has forewords by Marvin Odum, from Shell Oil, and John W. Rowe, CEO of Exelon
Exelon Corporation is an American public utility headquartered in Chicago, and incorporated in Pennsylvania. Exelon is the largest electric parent company in the United States by revenue and is the largest regulated electric utility in the Uni ...
. The first paragraph of the preface says:
Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated lands, lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, for ever.
Fen Montaigne in ''The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' has said that the book is impressive in both its scope and detail:
Lovins discusses everything from how to redesign heavy trucks to make them more fuel efficient to ways to change factory pipes to conserve energy — the book lays out a plan for the U.S. to achieve the following by 2050: cars completely powered by hydrogen fuel cells, electricity, and biofuels; 84 percent of trucks and airplanes running on biomass fuels; 80 percent of the nation's electricity produced by renewable power; $5 trillion in savings; and an economy that has grown by 158 percent.
By combining reduced energy use with energy efficiency gains, Lovins says that there will be a $5 trillion saving over the next 40 years and a faster-growing economy. This can all be done, the book jacket says, without "new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no act of Congress." The profitable commercialization of existing energy-saving technologies, through market forces, can be led by business.
See also
*'' Our Choice''
*'' Climate Capitalism''
*'' Clean Tech Nation''
*Renewable energy commercialization
Renewable energy commercialization involves the deployment of three generations of renewable energy technologies dating back more than 100 years. First-generation technologies, which are already mature and economically competitive, include ...
* List of books about renewable energy
References
External links
Reinventing Fire at Google Books
What is Reinventing Fire?
{{Amory Lovins
Books about energy issues
2011 non-fiction books
Renewable energy commercialization
Books by Amory Lovins