regional sports networks

A regional sports network (RSN) in the United States and Canada is a television channel that presents sports programming to a local media market or geographical region. Such channels often focus on one or a few teams who currently play in Major League Baseball, National Basketball Association, and/or National Hockey League. Minor league sports, College sports, and High school sports, may also be shown on such networks and are less commonly a focus of a channel such as the Longhorn Network and a few defunct Spectrum Sports channels such as Spectrum Sports (New York) and Spectrum Sports (Wisconsin).

Some RSNs originated as premium channels. Since the 1990s, they have commonly been distributed through the expanded basic tiers of cable television and IPTV services. Direct broadcast satellite providers may require subscribers to purchase a higher programming tier or a specialized sports tier to receive local and out-of-market regional sports networks.

National Football League games (outside of preseason games) are not shown on regional sports networks as its TV deal is centralized and local games are broadcast on TV in a team's local area. In 2023, Major League Soccer also switched to a centralized broadcasting model, with all games carried nationally via streaming on MLS Season Pass and select games also being carried on national TV.

Overview

Viewership and advertising revenue on RSNs are highest during live broadcasts of professional and collegiate sporting events. These broadcasts are often the source content for out-of-market sports packages. During the rest of the day, these channels show news programs covering local and national sports, magazine and discussion programs relating to a team or collegiate conference, fishing and hunting programs, and in-studio video simulcasts of sports radio programs. RSNs also rerun sports events from the recent and distant past. Some RSNs air infomercials. In the United States, DirecTV offers all regional sports networks to all subscribers across the country, but live games and other selected programs are blacked out outside their home markets.

Regional sports networks are generally among the most expensive channels carried by cable television providers. A typical RSN, , carries a monthly retransmission fee of $3.50 to $8 per subscriber, double to triple what they charged in 2012 and second only to the $9.42 rate ESPN charges. RSNs justify these high prices by citing demand for the local sports teams they carry, particularly those in Major League Baseball, the National Basketball Association and the National Hockey League, as well as college teams that have large and loyal fanbases. Carriage disputes between distributors and RSNs are often controversial and protracted. Since 2013, television providers such as Charter Spectrum and Verizon FiOS have charged customers a "regional sports network fee" as a separate item on their bills. In response to high and increasing surcharges for RSNs and local broadcast channels, on March 22, 2023, FCC chairwoman Jessica Rosenworcel announced a proposal to require television providers to advertise only "all-in" pricing, including all programming fees.

In Canada, Sportsnet operates four regional sports networks, and the otherwise nationally distributed TSN also maintains some regional operations. This differs from the operational structure of RSNs in the United States, which are independently operated from national sports networks.

Some sports teams own some or all of their respective RSNs. For example, the New York Rangers and New York Knicks have long co-owned their RSN, MSG; they also have purchased the rights to the Rangers' local rivals, the New York Islanders and New Jersey Devils. MSG also owns the rights to the Buffalo Sabres, but the Sabres produce their own games for MSG Western New York, a separate channel managed by MSG and Pegula Sports and Entertainment, owners of the Sabres.

History

The first regional sports network is considered to be the Madison Square Garden Network. An early unnamed version of that network started broadcasting Knicks and Rangers to a small number of subscribers in Manhattan in May 1969. By the late 1970s another version of this network would launch and be made available to other cable systems in the metropolitan area and it would finally receive the name Madison Square Garden Television in 1980. Another early network considered by many to be an RSN is Philadelphia's PRISM which launched in 1976 offering coverage of three of the city's major sports teams and movies.

In 1976, Cablevision launched a new service providing coverage of Long Island sports (originally called Cablevision Sports 3). This channel would be renamed SportsChannel New York in 1979 and became the first channel to resemble a modern regional sports network. Other SportsChannels were launched in different cities and in 1988, they were formally organized into a group that shared programming and national TV rights.

During the 1990s, some teams experimented with pay-per-view or premium television broadcasts of games, which were generally unpopular. The Portland Trail Blazers ran BlazerVision, which charged a fee for every game, and which blacked out NBA on TNT coverage of Trail Blazer playoff games for fans within of Portland. The Chicago Blackhawks broadcast games exclusively on Hawkvision between 1992 and 1995.

As sports fans began to prefer watching their favorite teams on television rather than in person, RSNs became a very important source of revenue for professional teams and collegiate conferences. By 2011, regional sports networks were integral to the financial health of many U.S. sports ventures. Teams in smaller media markets were often disadvantaged by their reliance on RSNs, whereas teams in larger markets could negotiate more lucrative media rights deals.

Impact of cord-cutting, shifts to free-to-air and OTT

In the 21st century, the rise of cord-cutting has led to decreasing cable and satellite television subscriber numbers in the U.S., which in turn has reduced the revenue that RSNs receive from television provider subscriber fees and advertising. These have resulted in an increasing erosion to the RSN market, and attempts to launch over-the-top (OTT) services at RSNs. These services require broadcasters to obtain in-market streaming rights to teams, and have a high cost due to RSNs usually being subsidized by subscribers that are not interested in sports. Major League Soccer, which previously broadcast most of its matches regionally on RSNs, switched to a centralized media rights model in the 2023 season; all match telecasts are now produced in-house and carried internationally on the MLS Season Pass subscription service under a ten-year digital rights agreement with Apple Inc.. In March 2023, Bally Sports parent company Diamond Sports Group filed for chapter 11 bankruptcy protection, while Warner Bros. Discovery Sports (WBD) announced its intent to exit the regional sports market by divesting its AT&T SportsNet channels.

Major League Baseball established a local media department prior to the 2023 season, using resources from MLB Network, to produce telecasts for teams whose RSNs would become unable to broadcast their teams' games. In May 2023, when the rights to the San Diego Padres reverted to the team after Diamond missed a payment, MLB Local Media took over the production of Padres regional games, distributing them via an in-market add-on to MLB.tv, and making agreements to carry the games on local access channels, such as Cox Cable's YurView California. The broadcasts maintain team-contracted staff, such as commentators. In July 2023, MLB Local Media took over the rights to the Arizona Diamondbacks, after Diamond was granted a motion to decline its contract with the team. The Colorado Rockies also joined MLB Local Media for the 2024 season amid the closure of AT&T SportsNet Rocky Mountain. In October 2024, MLB Local Media announced that it would begin producing and distributing broadcasts for the Cleveland Guardians, Milwaukee Brewers, and Minnesota Twins beginning in the 2025 season, although the Brewers would later announce a return to Diamond Sports (since renamed Main Street Sports Group). Also in 2025, the Diamondbacks, Guardians, Padres, and Rockies would announce that they would simulcast a package of games on Tegna stations in each team's home market; while the Twins would instead agree with deals with Fox and Gray Media. The Texas Rangers' contract with Diamond expired after the 2024 season; the team would ultimately create the Rangers Sports Network, which operates similarly to MLB Local Media, but with a direct-to-consumer package hosted by Victory+ and a package of games syndicated on over the air stations within the Rangers' regional market. The Atlanta Braves, Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals, and Tampa Bay Rays, while remaining with the Bally Sports RSNs (since renamed FanDuel Sports Network), would also agree to syndicate packages of games on regional over the air stations as well.

Some NHL and NBA teams handled the AT&T SportsNet closure by abandoning the RSN model entirely, in favor of a mixture of regional syndication via free-to-air television (such as E. W. Scripps Company's new sports division Scripps Sports), and paid streaming services. After having opted out of its contract with the Arizona Coyotes (who signed with Scripps, but deactivated its franchise the following year and sold its hockey operations to the Utah Mammoth expansion team; it would maintain a broadcast agreement with Scripps, but was integrated into an in-house media operation it established for the Utah Jazz), and losing the Phoenix Suns to Gray Television, Bally Sports Arizona shut down entirely in October 2023.

Ahead of the 2024–25 NBA and NHL seasons, more teams ended their contracts with Diamond Sports Group in favor of an FTA/OTT model, including the Dallas Mavericks (with Tegna Inc. and KFAA-TV), Florida Panthers (who signed with Scripps Sports), and the New Orleans Pelicans (who signed with Gray to launch its Gulf Coast Sports & Entertainment Network). After the Seattle Mariners acquired WBD's stake in Root Sports Northwest, the Portland Trail Blazers and Seattle Kraken similarly exited the enetwork, partnering on FTA/OTT models with Tegna Inc. and Sinclair Broadcast Group respectively. Three teams based in Chicago would take a different approach to the challenges faced by cord-cutting. In June 2024, the Blackhawks, Bulls, and White Sox would announce the creation of Chicago Sports Network later that year. While the channel was effectively a new RSN (replacing the teams' previous contracts with NBC Sports Chicago), the channel would be available over the air in addition to offering its OTT service and carriage via various cable and satellite providers in the market.

United States

FanDuel Sports Network

For more than 20 years, the primary RSN in many markets was owned by Fox Sports. Fox Sports Networks, which launched on November 1, 1996, as Fox Sports Net, was created through former parent News Corporation's October 1995 purchase of a 50% equity stake in Liberty Media-owned Prime Sports Networks, co-founded in 1988 by Bill Daniels and Liberty's then-sister company Tele-Communications Inc. The group expanded further in June 1997, Fox/Liberty Networks, the joint venture company operated by News Corporation and Liberty Media, purchased a 40% interest in the Cablevision-owned SportsChannel group.

As part of a rebranding effort, the collective branding of the networks – which eventually became "FSN (Region/City)" in 2004 – was extended to ''Fox Sports (Region/City)'' (also used from 1996 to 2000) with the start of the 2008 college football season. The FSN networks were acquired by Diamond Sports Group from The Walt Disney Company in 2019, as Disney was required to divest them by U.S. Department of Justice as a condition of their own acquisition of 21st Century Fox. The channel group was renamed Bally Sports on March 31, 2021, as part of a naming rights agreement with casino operator Bally's Corporation.

On February 15, 2023, Diamond Sports Group, the parent company of Bally Sports, failed to make a $140M interest payment, instead opting for a 30-day grace period to make the payment. During this grace period, Diamond Sports also missed a rights payment to the Arizona Diamondbacks. On March 14, 2023, Diamond Sports filed for Chapter 11 bankruptcy. In October 2023, following the loss of airing Phoenix Suns and Arizona Diamondbacks games during the year, Bally Sports Arizona dropped coverage of the Arizona Coyotes during the preseason, which subsequently led to Bally Sports Arizona being the first Bally Sports-related regional sports network to shut down. In October 2024, the networks were renamed again to FanDuel Sports Network, as part of an agreement with online gambling company FanDuel.

NBC Sports Regional Networks

Cable conglomerate Comcast began creating Comcast SportsNet (CSN) after their March 1996 purchase of a 66% stake in Philadelphia-based event organizer Spectacor, which owned the Flyers and 76ers. Comcast SportsNet Philadelphia, the first CSN channel, launched on October 1, 1997. CSN purchased a small number of RSNs previously owned by Fox Sports Networks, and acquired the local rights to professional teams that FSN regional networks carried. In two markets, the latter situation resulted in Fox Sports shutting down their networks.

Comcast's 2011 acquisition of NBC Universal allowed the networks to be merged into its NBC Sports division. In April 2017, Comcast SportsNet's California and Bay Area networks were rebranded under the NBC Sports brand; NBC Sports Regional Networks adopted the "NBC Sports" moniker on its other regional channels on October 2, 2017.

AT&T Sports Networks

In May 2009, DirecTV Group Inc. announced that it would become a part of Liberty Media's entertainment unit, with some of the group's assets subsequently being spun off as a separate company under the DirecTV banner; the Fox Sports Networks outlets that became part of the Liberty Sports unit (which was renamed DirecTV Sports Networks on November 19, 2009) were rebranded under the new name "Root Sports" on April 1, 2011.

DirecTV Sports Networks would be acquired by AT&T Inc. in 2015, as a byproduct of its acquisition of DirecTV. The renamed RSN unit, AT&T Sports Networks, rebranded its regional sports networks – excluding Root Sports Northwest, which is mostly owned by the Seattle Mariners – under the AT&T SportsNet banner on July 14, 2017. In September 2018, AT&TSN was transferred to the WarnerMedia News & Sports division.

In February 2020, the ''New York Post'' reported that AT&T had abandoned a plan to divest the channels, after only receiving bids in excess of $500 million (rather than the $1 billion valuation it had expected). In May 2021, it was announced that AT&T would instead divest the entirety of WarnerMedia, and contribute it into a joint venture with Discovery Inc., forming a new company later announced as Warner Bros. Discovery. Discovery announced on April 7, 2022, that Patrick Crumb, president of AT&T Sports Networks, would report to the yet-to-be-named Chairperson for Warner Bros. Discovery Sports; Jeff Zucker departed the company upon the completion of the merger, but his successor Chris Licht would only oversee CNN. The merger was completed the following day.

On February 24, 2023, Warner Bros. Discovery announced that it would leave the RSN business, and informed that the networks' respective teams had until March 31 to reach an agreement to take their rights back or acquire the networks. Those teams with deals with Root Sports Northwest are not affected because that channel already is majority-owned by the Seattle Mariners. This deadline quietly passed with no changes in operations; it was later reported that WBD had been negotiating an agreement with MLB to ensure that the networks would continue operating as normal through the end of the 2023 regular season.

In October 2023, AT&T SportsNet Pittsburgh was acquired by the Pittsburgh Penguins (with NESN—a sister via the team's parent Fenway Sports Group—assuming day-to-day operations) and renamed to SportsNet Pittsburgh. The Pirates later bought a stake in the network as well. The Houston Astros and Rockets acquired WBD's shares in AT&T SportsNet Southwest and rebranded it as Space City Home Network. AT&T SportsNet Rocky Mountain closed in October 2023, with the Utah Jazz moving to Sinclair Broadcast Group's KJZZ-TV, and the Colorado Rockies foregoing a new television deal and moving under MLB Local Media.

Spectrum Sports

Spectrum Sports is the collective name for a group of regional sports networks that are primarily owned and operated by Charter Communications through its acquisition of Time Warner Cable in May 2016.

Broadcast television RSNs

In 2018, Sinclair relaunched its Reno MyNetworkTV station KAME-TV as Nevada Sports Net, with a focus on Nevada Wolf Pack college sports and Reno Aces baseball. It later acquired the rights to the Golden Knights' syndication package with Scripps Sports.

Some regional sports networks have been formed as digital multicast television networks. BEK Communications Cooperative operates BEK Sports, an RSN focusing on North Dakota high school sports, across several stations in the state.

In 2023, Gray Television (the current owner of sports syndicator Raycom Sports) began a strategy of launching RSNs, particularly in markets where its stations have state-wide coverage. This strategy began with Arizona's Family Sports, which features Phoenix Suns and Mercury basketball, and auxiliary programming for the Arizona Cardinals of the NFL. It has since established similar networks, such as Peachtree Sports Network (which is carried on the digital channels of multiple Gray stations in Georgia), Matrix Midwest in St. Louis, Missouri (a rebranding of KMOV's MyNetworkTV subchannel), Rock Entertainment Sports Network in Ohio (in partnership with Dan Gilbert's Rock Entertainment, owner of the Cleveland Cavaliers), and Gulf Coast Sports & Entertainment Network (which carries New Orleans Pelicans basketball beginning in the 2024–25 season, with WVUE-DT as flagship). In 2024, the Chicago Blackhawks, Bulls, and White Sox launched the Chicago Sports Network with Standard General to replace NBC Sports Chicago, which is distributed via over-the-air affiliates in addition to cable and OTT.

Canada

Sportsnet

Sportsnet (formerly known as CTV Sportsnet and Rogers Sportsnet) is owned by the Rogers Media division of Toronto-based Rogers Communications. Sportsnet carries all of the Toronto Blue Jays baseball games. Although it is considered a national channel with multiple feeds for regulatory purposes, in practice its four main channels act as a set of RSNs, albeit with a significant portion of common national programming.

Through the separate Sportsnet One licence, Rogers also operates three regional overflow channels—Sportsnet Flames, Sportsnet Oilers, and Sportsnet Canucks—for Calgary Flames, Edmonton Oilers, and Vancouver Canucks games.

Rogers is also a shareholder in Maple Leaf Sports & Entertainment (MLSE), which owned Leafs Nation Network, a channel devoted entirely to the Toronto Maple Leafs and its farm team, the Toronto Marlies (and is restricted to the Leafs' broadcast territory). MLSE also operates NBA TV Canada, which is distributed nationally but has featured programming focused on the MLSE-owned Toronto Raptors and its NBA G League affiliate Raptors 905.

TSN/RDS

On August 25, 2014, The Sports Network (TSN), another Canadian sports channel, split its singular national feed into four regional feeds in a manner similar to Sportsnet. These feeds are primarily used to broadcast regional NHL games, but may also be used to provide alternative and common national programming.

While each region has a primary TSN channel, due to overlaps in NHL territories it is possible in some parts of Ontario to access additional regional games from one non-primary channel.

Prior to the launch of these channels, regional NHL games whose rights were held by TSN (which, at that point, consisted solely of the Jets and Canadiens) were broadcast on special part-time channels exclusive to the team's television region.

Bell Media also owns Réseau des sports (RDS) and RDS2, French-language sports networks that are licensed to serve all of Canada, but in practice focus on the predominantly French-speaking province of Quebec (as there are relatively few francophones outside that province). Prior to the 2014–15 season, RDS could air Canadiens games on a national basis, as it was also the national French-language rightsholder of the National Hockey League in Canada. With Rogers' acquisition of the exclusive national media rights to the NHL, and its decision to sub-license French rights to Quebecor Media's TVA Sports, RDS and RDS2's coverage of the Canadiens and Senators are now restricted to parts of Eastern Ontario, Quebec and Atlantic Canada.

Regional syndicators

Some telecasts (especially in American college sports) are broadcast by ad-hoc syndicated packages, which can be picked up on a network of broadcasters that may consist of either individual over-the-air stations, regional sports networks, or a mixture of both.

Jefferson-Pilot Communications and Raycom Sports were well known as syndicators of college sports on broadcast television, having previously held agreements with the Atlantic Coast Conference (ACC) and Southeastern Conference (SEC). By the late-2000's. both packages began to wind down after ESPN acquired the media rights to both conferences; ESPN initially maintained a syndicated package known as "SEC Network", while Raycom was given a sub-license to continue its syndication package (subsequently renamed "ACC Network"). Both packages ended when ESPN launched dedicated cable channels for both conferences.

ESPN was originally intended to focus on sports in Connecticut, but chose to broadcast nationally when it debuted in 1979 when it was discovered by the network's founders that it would be less expensive to broadcast nationwide on satellite as opposed to regionally through microwave transmission.Miller & Shales, pp. 7–8 ESPN formerly served as a college sports syndicator via ESPN Regional Television—formerly branded on-air as ESPN Plus, but later using conference-oriented brands such as SEC Network (not to be confused with the SEC Network cable channel which succeeded it), and Big East Network. The SEC Network package was a successor to the previous Raycom Sports-produced SEC package.

In 2014, television station owner Sinclair Broadcast Group established its own sports syndicator known as the American Sports Network (ASN), primarily syndicating broadcasts of college football and basketball from mid-major conferences (some of which were previously associated with ESPN Plus) to stations that it owns and operates. In 2015, Sinclair also acquired regional rights to Major League Soccer's Real Salt Lake, with ASN handling production and distribution of team telecasts within its designated market. ASN later began to operate a dedicated channel; in contrast to other sports channels, it was distributed free-to-air as a digital multicast television network, and eventually subsumed its syndication of individual telecasts. In 2017, the channel was relaunched as Stadium as part of a joint venture with Silver Chalice, which expanded its programming and added a focus on distribution via free ad-supported streaming television (FAST).

Starting in 2023, amid the dismantling of AT&T SportsNet and the Diamond Sports bankruptcy, multiple NBA and NHL teams have pivoted away from the pay television RSN model and returned to primarily carrying their games on free-to-air television via regional syndication, with supplemental distribution via paid OTT services. The NBA's Phoenix Suns signed a deal with Gray Television, and Utah Jazz signed with Sinclair Broadcast Group-owned station KJZZ-TV (which had formerly aired Jazz games while under the ownership of then-owner Larry H. Miller). Both the NHL's Arizona Coyotes and Vegas Golden Knights signed with the E. W. Scripps Company's newly-formed Scripps Sports division for the 2023–24 season. For the subsequent 2024–25 season, Scripps also signed with the Florida Panthers, and retained its association with the Utah Mammoth (which acquired the Coyotes' hockey operations and relocated them to Salt Lake City). The Seattle Kraken similarly made an agreement with Tegna Inc. and Amazon Prime Video, and the Dallas Stars took its media rights to an in-house streaming platform.

See also

* Broadcasting of sports events
* Terrestrial loophole
* List of sports television channels
* Major League Baseball on regional sports networks

References

External links

Kaiser's Blog
– Info on RSN history and some regions.

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