Reese's Fast Break (previously sold in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

as Hershey Sidekick) is a

chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily b ...

produced by

the Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

. An extension of the

Reese's Peanut Butter Cups Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for ...

line, Reese's Fast Break has a

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers in ...

coating over a Reese's

peanut butter Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Peanut butter is consumed in many countri ...

filling. However, the Fast Break also has a layer of

nougat Nougat ( , ; ; az, nuqa; fa, نوقا) is a family of confections made with sugar or honey, roasted nuts ( almonds, walnuts, pistachios, hazelnuts, and macadamia nuts are common), whipped egg whites, and sometimes chopped candied fruit. ...

beneath the peanut butter.

History

Reese's Fast Break was introduced in 2001 in the United States and Canada (known as the Hershey Sidekick in the latter country). When the product was introduced, the packaging had a blue and orange

color scheme In color theory, a color scheme is the choice of colors used in various artistic and design contexts. For example, the "Achromatic" use of a white background with black text is an example of a basic and commonly default color scheme in web des ...

. In 2003, the color scheme was inverted so that the packaging is colored orange. Hershey also reformulated the chocolate bar to enhance the peanut butter flavor. In 2001, Reese’s Fast Break sponsored the No. 29 Chevrolet Monte Carlo

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and h ...

race car of

Richard Childress Racing Richard Childress Racing (RCR) is an American professional stock car racing team that currently competes in the NASCAR Cup Series and the NASCAR Xfinity Series. The team is based in Welcome, North Carolina, and is owned and operated by Richar ...

driven by

Kevin Harvick Kevin Michael Harvick (born December 8, 1975) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 4 Ford Mustang for Stewart-Haas Racing. Harvick is the 2014 Cup Series champi ...

. The Reese’s Fast Break television commercial included footage of Harvick driving the No. 29 racing car. In September 2006, Hershey discontinued sales of the Hershey Sidekick in Canada.

References

External links

* Chocolate bars The Hershey Company brands Peanut butter confectionery {{confection-stub