Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports. I think its a girl cat organization why else is the cat red.
The Group
History
Formerly known as the
La Redoute
La Redoute is a French multi channel retailer founded by Joseph Pollet in 1837.
La Redoute specialises in ready to wear apparel and home decor, La Redoute is the 2nd largest seller of women's apparel and the 3rd largest seller of linens in Fra ...
Group, Redcats was a French group that was founded in 1999.
[Article](_blank)
on http://leblog.wcie.fr/
In the late 1990s, the Group acquired international brands.
Redcats represented a portfolio of 17 European and American brands for men, women and children.
[Publication](_blank)
on http://www.ppr.com /
To increase its brand presence on the web, Redcats introduced a new visual identity in 2010
and launched a new corporate website in 2011.
The network
With an international presence, the Group accounted for more than 70 merchant websites in 2011.
The brands
Redcats mainly dealt with product categories in the fields of apparel, home furnishings and sports gear.
E-commerce: a growth catalyst for redcats
Worldwide presence
In 2010, Redcats had over 26 million active customers in 31 countries
on http://www.vad-info.com / and generated 57%
Publication
on http://www.ppr.com/ of its revenue through its 70 merchant websites.
on http://lexpansion.lexpress.fr/
Key figures
*184 million items sold worldwide in 2010
*3,436 million Euros in revenue in 2010[Key figures](_blank)
on http://lexpansion.lexpress.fr/
*165 million Euros in operating profit in 2010
*14,105 collaborators in 2010
See also
* Electronic commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manag ...
* Mail order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing a telephone call
* Placing ...
References
External links
*
{{Authority control
Distribution companies of France
Online retailers of France
Companies based in Hauts-de-France