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The Reagan coalition was the combination of voters that Republican
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
assembled to produce a major
political realignment A political realignment is a set of sharp changes in party-related ideology, issues, leaders, regional bases, demographic bases, and/or the structure of powers within a government. In the fields of political science and political history, this is ...
with his electoral landslide in the
1980 United States presidential election United States presidential election, Presidential elections were held in the United States on November 4, 1980. In a landslide victory, the Republican Party (United States), Republican ticket of former California governor Ronald Reagan and form ...
. The coalition was possible because of Democrat
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
's losses in most social-economic groups. In 1984, Reagan confirmed his support by winning nearly 60% of the popular vote and carried 49 of the 50 states. The
Reagan Democrat A Reagan Democrat is a traditionally Democratic voter in the United States, referring to working class residents who supported Republican presidential candidates Ronald Reagan in the 1980 and/or the 1984 United States presidential elections, a ...
s were members of the Democratic Party before and after the
Reagan presidency Ronald Reagan's tenure as the List of presidents of the United States, 40th president of the United States began with First inauguration of Ronald Reagan, his first inauguration on January 20, 1981, and ended on January 20, 1989. Reagan, a Rep ...
, but voted for Reagan in 1980 and 1984 and for his vice president,
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
, in 1988, producing their landslide victories. They were mostly white
socially conservative Social conservatism is a political philosophy and a variety of conservatism which places emphasis on traditional social structures over social pluralism. Social conservatives organize in favor of duty, traditional values and social institu ...
blue-collar worker A blue-collar worker is a person who performs manual labour, manual labor or Tradesman, skilled trades. Blue-collar work may involve skilled or unskilled labor. The type of work may involve manufacturing, retail, Warehouse, warehousing, mining, ...
s who lived in the Northeast and were attracted to Reagan's
social conservatism Social conservatism is a political philosophy and a variety of conservatism which places emphasis on Tradition#In political and religious discourse, traditional social structures over Cultural pluralism, social pluralism. Social conservatives ...
on issues such as abortion and to his hawkish foreign policy. They did not continue to vote Republican in 1992 or
1996 1996 was designated as: * International Year for the Eradication of Poverty Events January * January 8 – A Zairean cargo plane crashes into a crowded market in the center of the capital city of the Democratic Republic of the Congo ...
, causing the term to fall into disuse except as a reference to the 1980s. The term is not generally used to describe the white Southerners who permanently changed party affiliation from Democrat to Republican during Reagan's presidency. They have largely remained Republican to this day. Democratic pollster
Stan Greenberg Stanley Bernard Greenberg (born May 10, 1945) is an American pollster and political strategist affiliated with the Democratic Party. Greenberg is a founding partner of Greenberg Quinlan Rosner Research (GQR) and Democracy Corps, political consu ...
analyzed white, largely unionized auto workers in suburban
Macomb County, Michigan Macomb County ( ) is a county on the eastern shore of the U.S. state of Michigan. It is part of the Detroit metropolitan area, bordering Detroit to the north and containing many of its northern suburbs. Its seat of government is Mt. Clemens, ...
, just north of
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
. The county voted 63% for
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
in the 1960 presidential election and 66% for Reagan in 1984. He concluded that Reagan Democrats no longer saw Democrats as champions of their
middle class The middle class refers to a class of people in the middle of a social hierarchy, often defined by occupation, income, education, or social status. The term has historically been associated with modernity, capitalism and political debate. C ...
aspirations. They instead viewed the Democratic Party as working primarily for the benefit of others, especially
African Americans African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa ...
and the very poor. The Reagan coalition began to fall apart after 1988 when Reagan was ineligible for reelection and Bush won over Democrat
Michael Dukakis Michael Stanley Dukakis ( ; born November 3, 1933) is an American politician and lawyer who served as governor of Massachusetts from 1975 to 1979 and from 1983 to 1991. He is the longest-serving governor in Massachusetts history and only the s ...
. Bush lost over 5 million votes and 100 electoral votes in comparison to what Reagan won four years prior. In 1992, Bush faced a competitive primary competition with
Pat Buchanan Patrick Joseph Buchanan ( ; born November 2, 1938) is an American paleoconservative author, political commentator, and politician. He was an assistant and special consultant to U.S. presidents Richard Nixon, Gerald Ford, and Ronald Reagan. He ...
, still winning the Republican nomination with 72% of the vote. Bush went on to lose the general election against Democrat
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
, with exit polling showing Bush retaining 66% of the Republican vote, Clinton winning 12%, and independent candidate
Ross Perot Henry Ross Perot ( ; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an Independent politician ...
winning 21%. In 1996, Republican
Bob Dole Robert Joseph Dole (July 22, 1923 – December 5, 2021) was an American politician and attorney who represented Kansas in the United States Senate from 1969 to 1996. He was the Party leaders of the United States Senate, Republican Leader of th ...
lost to Clinton, taking 68% of the Republican vote, improving on Bush's margin, while Clinton took 23% and Perot 7%.


Voter demographics


See also

*
Conservative coalition The conservative coalition, founded in 1937, was an unofficial alliance of members of the United States Congress which brought together the conservative wings of the Republican and Democratic parties to oppose President Franklin Delano Rooseve ...
*
New Deal coalition The New Deal coalition was an American political coalition that supported the Democratic Party beginning in 1932. The coalition is named after President Franklin D. Roosevelt's New Deal programs, and the follow-up Democratic presidents. It was ...
* Obama coalition


Citations


Further reading

* Ehrman, John. ''The Eighties: America in the Age of Reagan.'' (2005). * Ferguson Thomas, and Joel Rogers, ''Right Turn: The Decline of the Democrats and the Future of American Politics'' 1986. * Germond, Jack W. and Jules Witcover. ''Blue Smoke & Mirrors: How Reagan Won & Why Carter Lost the Election of 1980''. 1981. Detailed journalism. * Greenberg, Stan. ''Middle Class Dreams: The Politics and Power of the New American Majority'' (1985). *
Jensen, Richard J. Richard Joseph Jensen (born October 24, 1941) is an American historian. He was a professor of history at the University of Illinois, Chicago, from 1973 to 1996. He has worked on American political, social, military, and economic history as well ...
, Steven L. Piott, Christopher C. Gibbs; ''Grass Roots Politics: Parties, Issues, and Voters, 1854-1983'' Greenwood Press, 1983. * Nelson Michael ed. ''The Elections of 1984'' 1985. * Patterson, James T. ''Restless Giant: The United States from Watergate to Bush vs. Gore.'' (2005), standard scholarly synthesis. * Pemberton, William E. ''Exit with Honor: The Life and Presidency of Ronald Reagan'' (1998). * Troy, Gill. ''Morning in America: How Ronald Reagan Invented the 1980s'' (2004). Study of Reagan's image. {{Ronald Reagan 1980s in American politics Political history of the United States Presidency of Ronald Reagan