Raymond Leslie Armes (born 27 December 1951) is a British former

auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primaril ...

driver and businessman.

Career

He is best known for competing in the

British Touring Car Championship The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA. It was established in 1958 as the British Saloon Car Championship and was renamed as ...

. In 1989 he finished third in class and twelfth overall, despite only competing for half the season. Armes drove a

PG Tips PG Tips is a brand of tea in the United Kingdom manufactured by Ekaterra. Brand name In the 1930s, Brooke Bond launched PG Tips in the tea market in the United Kingdom under the name ''Pre-Gestee'' - a variant of the original name "Digestive Tea ...

-sponsored class D

Honda Civic Si The Honda Civic Si is a sport compact trim of Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest ...

, built by Trakstar Motorsport. In 1990, he continued with the Civic, running in the new super touring class, but could not repeat his form of the previous year, and he departed the series at the end of the season. He has also competed in the Rover GTi Championship, National Saloon Car Cup, Volkswagen Vento VR6 Challenge, the Porsche Cup, and the MGF Cup. In 1997 he competed in the opening three rounds of the

British GT Championship The British GT Championship is a sports car racing series based predominantly in the United Kingdom. The series was originally created by the British Racing Drivers' Club in 1993 and, for its first two seasons, was known as the National Sports ...

for Lucent Millennium with a

Marcos LM600 The Marcos LM600 is a purpose-built grand tourer-style sports race car, designed, developed and built by British manufacturer Marcos Engineering Marcos Engineering was a British sports car automaker, manufacturer. The name derives from the su ...

alongside Nick Carr. He was chairman of marketing agency Vibrandt, famously revamping the classic

Heinz Tomato Ketchup Heinz Tomato Ketchup is a brand of ketchup manufactured by the H. J. Heinz Company, a division of the Kraft Heinz Company. History It was first marketed as " catsup" in 1876 In 1907, manufacturing reached 12 million bottles and it was exp ...

label before later leaving the company to establish and become CEO of advertising consultancy Touch of Mojo, whose clients include

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...

and Clark's shoes. The company sponsored the Volkswagen Golf championship in 2013.

Racing record

Complete British Touring Car Championship results

(

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (ma ...

) Races in bold indicate pole position. Races in ''italics'' indicate fastest lap (1 point awarded – 1987–1989 in class)

References

External links

*
Touch of Mojo marketing agency
1951 births Living people British Touring Car Championship drivers English racing drivers British GT Championship drivers Place of birth missing (living people) {{England-autoracing-bio-stub