Rachel Claire Levin, known online as RCLBeauty101, is an American Internet personality and recording artist.

Early life and education

Rachel Levin was born in

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...

. Her father is a doctor and her mother is a

lawyer A lawyer is a person who is qualified to offer advice about the law, draft legal documents, or represent individuals in legal matters. The exact nature of a lawyer's work varies depending on the legal jurisdiction and the legal system, as w ...

. Levin started uploading videos to her YouTube channel when she was 15. Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles". She continued to regularly post videos, and at age 16, she was quoted in ''

The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

'' in an article about online makeup tutorials. Levin graduated from

Lower Merion High School Lower Merion High School is a public high school in Ardmore, Pennsylvania, in the Main Line suburbs of Philadelphia. It is one of two high schools in the Lower Merion School District; the other one is Harriton High School. Lower Merion serves ...

and attended

Penn State Brandywine Penn State Brandywine is a commonwealth campus of the Pennsylvania State University located in Middletown Township, Pennsylvania, United States. The campus was formerly known as Penn State Delaware County. The campus has baccalaureate and as ...

for college, but left after a year.

Career

In 2014, Levin had 350,000 subscribers to her YouTube channel. In addition to makeup tutorials, she started creating comedy videos, and her first comedy skit video was titled ''Back to School Expectations Vs. Reality!'' which by 2016 had 25.7 million views. By 2015, Levin had a total of 516 million views on her

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel. In 2015, she was ranked as the top social media

influencer A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

under 21 by ZEFR, a marketing company that tracks social media engagement, and in August 2015, RCLBeauty101 was the YouTube channel with the most subscribers added that month.Cohen, Joshua (September 28, 2015)
Top 100 Most Subscribed YouTube Channels Worldwide
Tubefilter. By 2016, she had over 8 million subscribers to her YouTube channel, and over 60 million views for her video ''Disney Princess Slumber Party''. Fans of her channel became known as "Levinators". In 2017, she gained more than 222 million views on

, with more than 11 million views for her ''Disney Princess Prom'' video. By 2019, she had more than 13 million YouTube subscribers, by 2020, more than 14 million, and by 2022, more than 14.4 million. Her channel is the 83rd most subscribed YouTube channel in the United States. She is also very active on

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

, where she has 1.9 million subscribers as of March 2023. Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan. In 2022, she published her second single, "My Way".

Discography

All credits are adapted from

Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...

and

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

As lead artist

Singles

Awards and nominations

References

External links

* {{DEFAULTSORT:Levin, Rachel Living people 21st-century American Jews Pennsylvania State University alumni American women video bloggers American video bloggers American social media influencers Women social media influencers DIY YouTubers Lifestyle YouTubers Beauty and makeup YouTubers Lower Merion High School alumni Fashion YouTubers American comedy YouTubers YouTubers from Philadelphia Year of birth missing (living people)