Quilton is an Australian brand of toilet roll produced by ''ABC Tissue Products''. In 2023, Quilton was named the top-scoring toilet paper brand in a review that featured more than 30 toilet paper roll brands, where it received an 85% score. The brand has also introduced

facial tissue Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of tis ...

and paper towel products.

Background

Founded in 1987 by CEO Henry Ngai in Wetherill Park, New South Wales, the ABC Tissue Products manufactures toilet tissues, kitchen towels, facial tissue and napkins, among many other products. In addition to Quilton, the company operates through these brands: ''Symphony'', ''Cotton Soft'', ''Naturale'', ''Style'', ''Earthcare'' and ''Softly'', which make up about 80% of sales and about 20% of retailer labels. Quilton products are produced in the state capital cities of Australia;

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...

and

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

. Quilton used to be distributed in New Zealand until October 2021, after the

Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...

manufacturer ceased operations due to the cost of production.

Products

Quilton is made with 3 Ply softness through air quilted technology, with products and sizes that include ''King Size'', ''Regular'', ''Double Length'', ''Triple Length'', ''Shea Butter'', ''Tuffy'' (paper towel), ''Gold'' (which is 4-ply) and as well as having facial tissue products. Being the company's best selling brand, the success of Quilton has introduced customers to the rest of ABC Tissue Product's range, which comprise 100 products.

Donations

In 2020, amid the

panic buying Panic buying (alternatively hyphenated as panic-buying; also known as panic purchasing) occurs when consumers buy unusually large amounts of a product in anticipation of, or after, a disaster or perceived disaster, or in anticipation of a large p ...

during the

coronavirus pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

and the shortages of toilet paper, Quilton donated a million of toilet paper rolls to the Australians who were struggling, particularly the

elderly Old age is the range of ages for people nearing and surpassing life expectancy. People who are of old age are also referred to as: old people, elderly, elders, senior citizens, seniors or older adults. Old age is not a definite biological sta ...

and the vulnerable. Quilton worked with various charities, so they can be certain the donated toilet paper rolls ended up in the right hands.

A television commercial in 2005 featured aerial shots of people walking through a park, only to be struck with the

Cupid In classical mythology, Cupid ( , meaning "passionate desire") is the god of desire, erotic love, attraction and affection. He is often portrayed as the son of the love goddess Venus and the god of war Mars. He is also known as Amor (Latin: ...

's arrow on their

buttock The buttocks (: buttock) are two rounded portions of the exterior anatomy of most mammals, located on the posterior of the pelvic region. In humans, the buttocks are located between the lower back and the perineum. They are composed of a laye ...

s by the '

cupid In classical mythology, Cupid ( , meaning "passionate desire") is the god of desire, erotic love, attraction and affection. He is often portrayed as the son of the love goddess Venus and the god of war Mars. He is also known as Amor (Latin: ...

toddler', the main

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

and representation of the Quilton brand, who reacts with laughter and claps in the clouds. Complaints were made against the commercial because the narrator used the word "bum" ("Quilton loves your bum"). Though the '' Advertising Standards Board'' did not find the commercial inappropriate, and therefore the

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

that features the word "bum" in Quilton adverts has been used since. Recent adverts for the brand generally depict a '

baby' who holds a

bow and arrow The bow and arrow is a ranged weapon system consisting of an elasticity (physics), elastic launching device (bow) and long-shafted projectiles (arrows). Humans used bows and arrows for hunting and aggression long before recorded history, and the ...

and dances on (or with) the toilet paper through the clouds, usually accompanied by surf,

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

and/or

choral music A choir ( ), also known as a chorale or chorus (from Latin ''chorus'', meaning 'a dance in a circle') is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform or in other words ...

References

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External links

Official Website of ABC Tissue Products
Toilet paper 1987 establishments in Australia Australian companies established in 1987 Paper products Products introduced in 1987 Australian brands Personal care brands Cupid Manufacturing companies based in Sydney Child characters in advertising Television controversies in Australia

Background

Products

Donations

Advertisement

References

External links