ProMéxico was a

trust fund A trust is a legal relationship in which the holder of a right gives it to another person or entity who must keep and use it solely for another's benefit. In the Anglo-American common law, the party who entrusts the right is known as the " sett ...

of the

Federal government of Mexico The Federal government of Mexico (alternately known as the Government of the Republic or ' or ') is the national government of the United Mexican States, the central government established by its constitution to share sovereignty over the republ ...

—a subdivision of the Secretariat of Economy— that promoted international trade and investment. ProMéxico used to be in charge of the country's active participation in the international arena by firmly establishing Mexico as an attractive, safe and competitive destination for foreign investment; encouraging the exportation of national products and supporting the

internationalization In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. Internationalization is a crucial strateg ...

of Mexican companies; providing specialized advisory services to boost the export of products and services and increasing the presence of Mexican businesses abroad, and guiding the attraction of foreign direct investment (FDI) into the country. ProMéxico had a network of 48 offices in 31 countries with sizeable economies that accounted for more than 70% of the world

gross domestic product Gross domestic product (GDP) is a monetary measure of the market value of all the final goods and services produced and sold (not resold) in a specific time period by countries. Due to its complex and subjective nature this measure is oft ...

. In Mexico, 30 offices provided the public with a wide range of services and support.

History

On June 1, 2007 the then President of Mexico, Felipe de Jesús Calderón Hinojosa, along with several federal secretaries, signed the decree ordering the establishment of ProMéxico as a “State-owned public trust fund,” for an initial term of fifty years, with the right to revoke its term at any time according to the applicable provisions. Representing the Presidency, Eduardo Sojo Garza Aldape—the Secretary of Economy at that time—inaugurated the XXIV National Convention of Retail Trade (XXIV Convención Nacional del Comercio Detallista) ANTAD 2007 and announced the creation of ProMéxico, “trade and investment, that will be the new window to open markets and promote foreign trade and investment.”

CEOs of ProMéxico

* 2007 to 2010: Bruno Ferrari * 2010 to 2012: Carlos Guzmán * 2012 to 2013: Ernesto de Lucas Hopkins * 2013 to 2017: Francisco N. González Díaz * 2017 to date: Paulo Carreño King

Structure

ProMéxico has the following operational organizational structure: * General Directorate * Administration and Finance Unit (Unidad de administración y finanzas, UAF) * Export Promotion Unit (Unidad de promoción de exportaciones, UPE) * Institutional Support and Relations Unit (Unidad de apoyos y relaciones institucionales, UARI) * Business Intelligence Unit (Unidad de inteligencia de negocios, UIN) * Foreign Investment and Business Promotion Unit (Unidad de promoción de inversiones y negocios internacionales, UPINI) * Advisors General Coordination (Coordinación general de asesores, CGA) * Legal Affairs General Coordination (Coordinación general de asuntos jurídicos, CGAJ) * Communication and Image General Coordination (Coordinación general de comunicación e imagen, CGCI) *There are ProMéxico offices located throughout the world, usually within the regional Consulate General of Mexico. They are responsible for the business interests of Mexico within their region, including exporting from Mexico, foreign investment and many other forms of economic exchange. ProMéxico

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

for example has within its jurisdiction

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

Yukon Yukon (; ; formerly called Yukon Territory and also referred to as the Yukon) is the smallest and westernmost of Canada's three territories. It also is the second-least populated province or territory in Canada, with a population of 43,964 as ...

and

Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S. ...

. Offices exist in Latin America: Brazil, Chile, Colombia and Guatemala. North America: Houston, Los Angeles, Dallas, New York, Chicago and Miami in the United States, and Vancouver, Toronto and Montreal in Canada. Asia: Shanghai, Hong Kong, Japan, Korea, Beijing, Singapore, Taiwan, Mumbai and Dubai. Europe: United Kingdom, France, The Netherlands, Spain, Italy, Belgium, Germany, Switzerland and Sweden.

Services and Business support

Services

* Business agenda * Specialized advice on Mexico * Trade fairs with national pavilion * Promotion of exportable supply * Media advertising * Standardized market reports * International business interns

Business support

* Support to international business interns * Travel allowance * Distribution centers, showrooms, and business centers in Mexico and abroad * Consultancy on international brand registration * Technical advice on production processes or new product development * Design of international product image campaigns * Design of packaging, packing, wrapping, and labeling of export products * Design of advertising material for export promotion * Shipping of samples abroad * Study to identify and select new suppliers * Logistics study * Market studies to identify missing or weak links in supply chains * Market studies and business plans for export or internationalization * Studies for constituting export consortiums or other business association projects * Implementation and certification of international export standards and requirements and supply management systems for exporters * Organization and conducting of business matchmaking events * Individual participation in international events * Planning and conducting of promotional events abroad * International business training projects

Platforms

ProMéxico Global

ProMéxico Global is the most important trade and investment event in Mexico. To be held in eight different states around the country during 2014, the event features keynote speeches, business matchmaking, panels and workshops designed to promote and facilitate exports, the internationalization of Mexican companies and attract foreign direct investment. In addition, representatives from the main government agencies, business chambers, international bodies and universities will be available in the exhibition rooms.

Made in Mexico B2B

Made in Mexico B2B is an international promotion platform to facilitate the sales of Mexican products and services. It provides information on how to export, the necessary steps to do so, ProMéxico's support and services and the most important national and international business events and missions for business owners.

Mexico Investment Map (MIM)

The Mexico Investment Map was developed to give global companies and their investment project evaluators the facts about what makes Mexico an excellent choice for establishing their operations. It provides information about Mexico's infrastructure and production base across a large number of sectors and contains a database with information by state.

References

{{DEFAULTSORT:ProMexico Government of Mexico Finance in Mexico Trade ministries